NEW YORK, Oct. 26, 2020 /PRNewswire/ -- Blue Apron
(NYSE: APRN) is partnering with Chef Edouardo Jordan, the winner of two James Beard
Awards and chef-owner of acclaimed restaurants JuneBaby, Salare and
Lucinda Grain Bar, to create an
exclusive offering for its customers.
Starting with Jordan's take on Thanksgiving, Blue Apron x Chef
Edouardo Jordan meals celebrate the
joy of cooking with each recipe bridging his rich family history
and modern culinary perspective.
"This menu is a reflection of my roots, my stories and my
history," said Chef Edouardo Jordan.
"Inspired by my Southern roots and the cuisine of the African
diaspora, I created these simple recipes, in collaboration with
Blue Apron's culinary team, to encourage home cooks to have fun in
the kitchen and celebrate over a great meal."
As one of Seattle's most
recognized chefs, Jordan's recipes will highlight the variety,
discovery and inspiration from his restaurants, and bring his
unique flavors and ingredients to kitchens around the country. Blue
Apron x Chef Edouardo Jordan recipes
will be available beginning on November
23, starting with a Thanksgiving menu and followed by
additional recipes for three consecutive weeks.
"We are excited to partner with Chef Jordan to create a holiday
meal that celebrates the unique story he brings to American
cooking," said John Adler, Vice
President of Culinary at Blue Apron. "Through these recipes, we
hope to introduce the history behind Chef Jordan's approach to
cooking, as well as his use of unique flavors and ingredients, like
freekeh and watermelon radish, that many customers may not get a
chance to cook with otherwise."
Serving between six to eight people, home cooks can order the
Thanksgiving feast, which includes:
- Spice Roasted Turkey Breast
- Pimento Cheese Mashed Potatoes
- Sage Gravy & Cranberry Relish
- Roasted Carrots in Ginger Syrup
- Mushroom-Braised Collard Greens
- Skillet Poblano Cornbread
- Peanut-Glazed Apple & Persimmon Crumble with Maple Syrup
& Quatre Épices
As part of the Thanksgiving offering, customers will also be
able to make additions to their Two-Person Signature Menu,
including Jordan's Spice Roasted Pork Roast with Sage Gravy, and
mix and match a variety of sides to serve six to eight people. To
complete the meal, these Thanksgiving offerings can be paired with
Blue Apron's chef-curated Holiday Feast Favorites wine bundle.
The additional Jordan recipes will be available following
Thanksgiving as part of the Two-Serving and Four-Serving Signature
menus, and will include:
- Dukkah-Spiced Steaks & Freekeh with Brussels Sprouts, Figs
& Marinated Radish; available the week of November 30
- Roasted Peanut Chicken with Cilantro-Dressed Pasta &
Garlicky Green Beans; available the week of December 7
- Crispy Skin Salmon with Risotto-Style Farro & Mushrooms;
available the week of December
14
In addition to the new Blue Apron x Chef Edouardo Jordan meals, Jordan will be featured
on Blue Apron's social channels in November and December, sharing
tips and tricks alongside his recipes. To follow along, visit Blue
Apron's Instagram and Facebook pages.
Customers can order the recipes starting today through Blue
Apron's website and mobile app. To learn more about Jordan and his
partnership with Blue Apron, visit
https://blog.blueapron.com/edouardo-jordan-partnership/.
About Blue Apron
Blue Apron's mission is to make incredible home cooking
accessible to everyone. Launched in 2012, Blue Apron is reimagining
the way that food is produced, distributed, and consumed, and as a
result, building a better food system that benefits consumers, food
producers, and the planet. Blue Apron has developed an integrated
ecosystem that enables the company to work in a direct, coordinated
manner with farmers and artisans to deliver high-quality products
to customers nationwide at compelling values.
All wine orders are shipped and sold by Blue Apron Wine,
Napa, California.
Media Contact
Muriel
Lussier
Blue Apron
muriel.lussier@blueapron.com
View original content to download
multimedia:http://www.prnewswire.com/news-releases/blue-apron-partners-with-chef-edouardo-jordan-to-bring-his-holiday-recipes-to-home-cooks-around-the-country-301159518.html
SOURCE Blue Apron