COLUMBUS, Ohio, Dec. 9, 2021 /PRNewswire/ -- Big Lots,
Inc. (NYSE: BIG), one of the largest discount retailers in the
U.S., is encouraging customers to go BIG this holiday in a new ad
campaign featuring familiar TV personalities and celebrity
"BIGionaires" Molly Shannon of
"Saturday Night Live" fame and Eric
Stonestreet from "Modern Family." The campaign, airing now,
comes to life in a series of spots deployed across local and
national television, radio, digital, video, mobile and social
channels as well as in stores.
Experience the interactive Multichannel News Release here:
"Everyone can identify with Molly and Eric's fun-loving
personalities, which shine through in a big way in this newest,
holiday-inspired continuation of our 'Be A BIGionaire' brand
campaign," said Bruce Thorn,
president and CEO of Big Lots. "This season, customers tell us
they're going big, from holiday decorating to gifting and
everything in between, and we're inviting them to have a wonderful
'Have-it-all-iday' with exceptional prices and surprising products
at Big Lots."
"Happy 'Have-it-all-idays'! Eric and I had a blast being
'BIGionaires' in the Big Lots campaign," said Shannon. "I love the
holiday season! It is so fun decorating and getting in the
spirit. Big Lots is a fun, authentic brand that really understands
its customers. The holiday concept is playful and silly and
energetic so Eric and I (both 'BIGionaires' at heart) were able to
play off of one another and have a blast being naughty and
The company, with the support of creative agency Tombras,
unveiled its breakthrough "Be A BIGionaire" national brand campaign
in May, inviting savvy shoppers to feel like a million bucks when
they hunt for great deals at their neighborhood Big Lots. The fresh
holiday creative is a continuation of the "BIGionaire" launch,
which continues to show a significant increase in consumers' brand
consideration to shop at and recommend Big Lots as a fun retail
destination offering exceptional value and treasures throughout the
Big Lots features a unique shopping experience — part treasure
hunt, part everyday necessities, along with special Big Buys —
items bought in limited quantities at exceptional prices. Customers
can choose to pay online with Apple Pay, Google Pay and PayPal, or
opt to pay later for select purchases on biglots.com in four
interest-free payments using PayPal Pay in 4. Shoppers can also
take advantage of in-store and curbside pickup as well as same-day
and two-day delivery options.
About Big Lots
Headquartered in Columbus,
Ohio, Big Lots, Inc. (NYSE: BIG) is a neighborhood discount
retailer and a Fortune 500 company, operating 1,428 stores in 47
states, as well as a best-in-class ecommerce platform with expanded
capabilities via BOPIS, curbside pickup, Instacart and same day
delivery. The company's product assortment is focused on home
essentials: Furniture, Seasonal, Soft Home, Food, Consumables and
Hard Home. Ranked #1 on Total Retail's 2020 Top 100 Omnichannel
Retailers list and the recipient of Home Textiles Today's 2021
Retail Titan Award, Big Lots' mission is to help people Live BIG
and Save Lots. The company strives to be the BIG difference for a
better life by delivering exceptional value to customers through
the ultimate treasure hunt shopping experience, building a "best
places to grow" culture, rewarding shareholders with consistent
growth and top-tier returns, and doing good in local communities.
For more information about the company, visit biglots.com.
*About Pay in 4: Pay in 4 is available to consumers upon
approval for purchases of $30 -
$1500. Eligibility varies by state.
CA: Loans made or arranged pursuant to a California Finance Lenders
Law License. GA: Installment Lender Licensee, NMLS #910457.
SOURCE Big Lots, Inc.