BIRMINGHAM, Ala., Nov. 9, 2020 /PRNewswire/ -- BBVA
USA has announced that it has
become the 2020 sponsor of the annual and historic Iron Bowl
matchup between the University of
Alabama and Auburn University
football teams.
BBVA USA, whose headquarters
are in Birmingham, Ala., will have
various assets included in the sponsorship, including naming
rights, logo display, and a community initiative that is tied to
the game itself. The initiative, named the Virtual Iron Bowl, will
be used to benefit Children's of Alabama, and will give a few fans a chance at
safely attending this year's matchup on November 28.
"The bank's sponsorship of the 2020 Iron Bowl not only shows its
dedication to the Alabama market
and its traditions, but its commitment to creating opportunities
for the communities in which it resides," said BBVA USA East Region Executive Lee Smith. "That includes supporting
organizations like Children's of Alabama that provide crucial services to
children in need. When BBVA USA
sponsors an event or initiative, we want to incorporate more than
logos and naming rights. We want to leverage our sponsorship to
benefit our communities."
The Virtual Iron Bowl allows people in Alabama and around the country to get
"tickets" starting $1 at
bbvausa.com/ironbowl. The Virtual Iron Bowl will allow fans of
either team to show their spirit for either Alabama or Auburn, essentially creating a race
for which fanbase can donate the most, and adding a fun, charitable
aspect to the rivalry.
All money used on Virtual Iron Bowl "tickets" will be given to
Children's of Alabama
for general operations and patient care. In addition, three
donors will be chosen at random to attend the actual game.
Fans can begin purchasing their Virtual Iron Bowl tickets on
November 9. While winners will be
announced on November 25, donations
can be made until November 29.
"We are thrilled to partner with BBVA on the Virtual Iron Bowl
this year," said Emily Bridges,
Children's of Alabama Community Development Coordinator. "The
generosity from fans supporting this event will allow Children's to
continue providing the highest level of care to ill and injured
children from across our state. We are incredibly thankful to BBVA
for including us in the 2020 Iron Bowl and for highlighting the
impact of the hospital alongside such a time-honored event."
Slated to be held each year in late November, the Iron Bowl
features the University of Alabama
Crimson Tide and the Auburn University
Tigers football teams. The series first started in 1893 when the
two teams faced off in Birmingham,
and has been held each year since 1948. This year's game is set to
be held in Tuscaloosa, Ala., at
Bryant-Denny Stadium.
BBVA USA has a rich track
record of leveraging its sports collaborations as a way to support
its communities, as it recently announced that it will serve as the
presenting sponsor of The World Games 2022 Volunteer Program,
adding a hometown supporter with a global presence to the upcoming
international sports competition.
In addition, the bank gave Birmingham its first live NBA action in 12
years when it brought the BBVA Iron City Showdown to town in
2018, fully funding basketball court refurbishments near Legion
Field in celebration of the game.
In 2014, the BBVA Foundation also gave $1.5 million for the construction of BBVA Field
on the University of Alabama at
Birmingham's campus. Officials from the bank and the
university later celebrated the final phase of construction in 2015
with a public debut that gave attendees a close-up look at the
playing surface.
For more BBVA news visit, www.bbva.com and the U.S.
Newsroom.
Additional news updates can be found via Twitter and
Instagram.
For more financial information about BBVA in the U.S., visit
bbvausa.investorroom.com.
About BBVA
BBVA Group
BBVA (NYSE: BBVA) is a customer-centric global financial
services group founded in 1857. The Group has a strong leadership
position in the Spanish market, is the largest financial
institution in Mexico, it has
leading franchises in South
America and the Sunbelt Region of the United States. It is also the leading
shareholder in Turkey's Garanti
BBVA. Its purpose is to bring the age of opportunities to everyone,
based on our customers' real needs: provide the best solutions,
helping them make the best financial decisions, through an easy and
convenient experience. The institution rests on solid values:
Customer comes first, we think big and we are one team. Its
responsible banking model aspires to achieve a more inclusive and
sustainable society.
BBVA USA
In the U.S., BBVA is a Sunbelt-based financial institution that
operates 637 branches, including 328 in Texas, 88 in Alabama, 63 in Arizona, 61 in California, 43 in Florida, 37 in Colorado and 17 in New Mexico. The bank ranks among the top 25
largest U.S. commercial banks based on deposit market share and
ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (6th). In the U.S., BBVA has been
recognized as one of the leading small business lenders by the
Small Business Administration (SBA) and ranked 14th nationally in
terms of dollar volume of SBA loans originated in fiscal year
2019.
Children's of Alabama
Since 1911, Children's of Alabama
has provided specialized medical care for ill and injured children,
offering inpatient and outpatient services throughout central
Alabama. Ranked among the best
pediatric medical centers in the nation by U.S. News & World
Report, Children's provided care for youngsters from every county
in Alabama and 42 other states
last year, representing more than 684,000 outpatient visits and
more than 15,000 inpatient admissions. With more than 3.5 million
square feet, Children's is one of the largest pediatric medical
facilities in the United States.
It is a private, not-for-profit medical center that serves as the
teaching hospital for the University of
Alabama at Birmingham (UAB) pediatric medicine, surgery,
psychiatry, research and residency programs. The medical staff
consists of UAB faculty and Children's of Alabama's full-time physicians as well as
private practicing community physicians.
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SOURCE BBVA USA