BIRMINGHAM, Ala., Jan. 8, 2020 /PRNewswire/ -- BBVA USA has announced a new three-year marketing
agreement with University of Alabama
Athletics, continuing as an exclusive sponsor of the Crimson Tide
through 2023.
The university and the bank have been teammates for the past
eight years, with BBVA serving as the presenting and supporting
sponsor of multiple student-athlete initiatives. The exclusive
sponsorship rights include the opportunity to create co-branded
banking products, display prominent signage during football and
basketball games, and hold exclusive title sponsorship of select
events, including Alabama Football Pro Day.
"Our commitment to the communities in which we operate is the
foundation of everything we do, including our marketing and
sponsorship strategy," said BBVA USA Marketing Director Selin Suzer. "This is especially true in
Alabama, where the bank's
headquarters are located. The University of
Alabama has a rich history of shaping generations of
student-athletes, and this ties into the bank's mission of bringing
the age of opportunity to everyone. We are excited to continue this
long-standing tradition with this exceptional university."
A notable marketing initiative that the bank and the university
have undertaken includes BBVA's Bama Banking product line, which is
designed as another way for Crimson Tide fans to show their team
pride. The suite of products have also included four commemorative
Bama-branded debit cards in celebration of Alabama football's national championships over
the years.
The bank has also previously served as the title sponsor of
multiple Alabama Football Pro Days, was an official supporter of
the school's championship parade in 2018, and has created various,
exclusive game-day experiences and offers for clients.
"BBVA has proven to be an exceptional longtime sponsor of ours.
We appreciate their incredible engagement, and we're pleased
they've chosen to recommit another three years," said Jim Carabin, vice president and general manager
for Crimson Tide Sports Marketing, the university's exclusive
athletics multimedia rightsholder and local Learfield IMG College
team.
For more BBVA news visit, www.bbva.com and the U.S.
Newsroom.
Additional news updates can be found via Twitter and
Instagram.
For more financial information about BBVA in the U.S., visit
bbvausa.investorroom.com.
About BBVA
BBVA Group
BBVA (NYSE: BBVA) is a customer-centric
global financial services group founded in 1857. The Group has a
strong leadership position in the Spanish market, is the largest
financial institution in Mexico,
it has leading franchises in South
America and the Sunbelt Region of the United States. It is also the leading
shareholder in Turkey's Garanti
BBVA. Its purpose is to bring the age of opportunities to everyone,
based on our customers' real needs: provide the best solutions,
helping them make the best financial decisions, through an easy and
convenient experience. The institution rests in solid values:
Customer comes first, we think big and we are one team. Its
responsible banking model aspires to achieve a more inclusive and
sustainable society.
BBVA USA
In the U.S.,
BBVA is a Sunbelt-based financial institution that operates 641
branches, including 330 in Texas,
89 in Alabama, 63 in Arizona, 61 in California, 44 in Florida, 37 in Colorado and 17 in New Mexico. The bank ranks among the top 25
largest U.S. commercial banks based on deposit market share and
ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (6th). In the U.S., BBVA has been
recognized as one of the leading small business lenders by the
Small Business Administration (SBA) and ranked 8th nationally in
terms of dollar volume of SBA loans originated in fiscal year
2018.
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SOURCE BBVA USA