Barnes Unveils Corporate Rebrand to Support Strategic Vision and Accelerated Growth Aspirations
November 17 2021 - 6:45AM
Business Wire
The company unveiled a new visual identity, new website, and
refreshed positioning.
Barnes (NYSE: B) today announced a corporate rebrand and launch.
The timing of our new corporate brand aligns with the significant
transformation that is taking place across the organization. The
new brand identity embodies the renewed sense of purpose, energy,
and enthusiasm of all its employees, indicative of a company on the
move. It marks another major milestone in the evolution of Barnes,
as it continues to reinvent itself and is taking a fresh- and
forward-looking approach to the market. With a clear goal of
looking to achieve what’s possible, Barnes is focused on being a
global technology-driven company ‒ one that embraces change,
invests in innovation, and seeks out new challenges. The new brand
identity comes at an important time as the organization leverages
the Barnes Enterprise System to position itself for the future with
the adoption of next-generation technology and continued global
expansion.
The new branding is rooted in the company’s heritage,
technology, and people - three drivers that have made the company
and its portfolio what it is today. As the organization continues
to look ahead, creating a strong parent brand in the marketplace is
essential while ensuring the new identity matches the innovative
technology firm the company is actively becoming.
“We are problem solvers, and we push ourselves to be better on
behalf of our customers, each other, and our community,” said
Patrick Dempsey, President and Chief Executive of Barnes. “Our
ethos is Persistent Ingenuity™. We challenge ourselves to push for
new answers and keep thinking and innovating. We look forward to
partnering with our customers in this new chapter and continuing to
pioneer technologies that help change the world.”
The new branding will be rolled out across the globe in the
coming weeks and includes a newly launched website. The improved
site will provide an enhanced experience for stakeholders and be a
valuable resource to understand our business, solutions, culture,
and commitment to our people.
About Barnes
Barnes Group Inc. (NYSE: B) pioneers technologies to help change
the world. Employees across the globe are dedicated to Persistent
Ingenuity™ – advancing what’s possible and delivering to the
highest standards. We serve a wide range of end markets and
customers, including healthcare, automation, packaging, aerospace,
mobility, and manufacturing, delivering breakthrough products and
services to shape a more inclusive and sustainable world. For more
information, visit www.BGInc.com.
Forward-Looking Statements
This press release contains forward-looking statements as
defined in the Private Securities Litigation Reform Act of 1995.
Forward-looking statements address our expected future operating
and financial performance and financial condition, and often
contain words such as "anticipate," "believe," "expect," "plan,"
"estimate," "project," “continue,” “will,” “should,” and similar
terms. These forward-looking statements do not constitute
guarantees of future performance and are subject to a variety of
risks and uncertainties that may cause actual results to differ
materially from those expressed in the forward-looking statements.
These risks include uncertainties relating to conditions in
financial markets; future financial performance of the industries
or customers that we serve; risks associated with international
sales and operations; the ability to maintain adequate liquidity
and financing sources; and general economic conditions affecting
the industries we serve. A detailed discussion of these and other
factors that may affect our future results is contained in Barnes
Group Inc.’s filings with the U.S. Securities and Exchange
Commission, including its most recent reports on Form 10-K, 10-Q,
and 8-K. The Company assumes no obligation to update our
forward-looking statements.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211117005256/en/
Barnes Group Inc. William Pitts Director, Investor Relations
860.583.7070
Barnes (NYSE:B)
Historical Stock Chart
From Mar 2024 to Apr 2024
Barnes (NYSE:B)
Historical Stock Chart
From Apr 2023 to Apr 2024