BARK Celebrates National Dog Day with Third Annual Tattoo Contest, Awarding Humans with Ink Inspired By Their Dogs
August 20 2024 - 8:00AM
Business Wire
This year, BARK has upped the ante and doubled
the number of dog-obsessed winners to 200.
BARK, Inc. (NYSE: BARK) (“BARK” or the “Company”), a leading
global omnichannel dog brand with a mission to make all dogs happy,
today announced the kick off of its third-annual National Dog Day
tattoo contest. This year, BARK has doubled the number of winners
from 100 to 200 dog parents. To enter, participants must submit a
photo of their dog with an explanation as to why they are most
deserving of the permanent declaration of love. Submissions opened
today, August 20, through September 6.
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Inspired by the dog-obsessed employees at BARK, many of whom
sport ink of their own pups, BARK’s National Dog Day tattoo contest
has become a highly anticipated event with submissions increasing
year-over-year. In 2023, BARK received over 24K submissions for
tattoos compared to 16K in 2022. To continue to celebrate dog
parents who want to show their forever love to their dogs, BARK is
doubling the number of contest winners.
“Each year we’ve awarded 100 dog parents with tattoos and we
continue to be amazed by the volume and the heartwarming essays we
receive,” said Dave Stangle, VP of Brand Marketing at BARK. “At
BARK, we’re a team of dog people that want to do everything with
dogs and for dogs, so we get it. We’ve received so many submissions
over the years, we knew we had to help even more dog-obsessed
people get their dream tattoo.”
Out of the combined 40K submissions from previous years, BARK
has uncovered that 17% want a tattoo of their dog because they
consider their dog their best friend, and 13% want to get a tattoo
honoring a dog that recently passed away. Over 950 entries said
they would feel protected having a tattoo of their dog, and over
260 said they would want their first tattoo to be of their dog
(sorry mom!).
From the submission data, BARK also determined the top 10 dog
breeds that are inspiring their humans to get tattoos and the top
cities where they are based.
Top 10 Breeds:
- Mutts
- Pitbull
- Bulldog
- Labrador Retriever
- Dachshund
- Chihuahua
- Golden Retriever
- German Shepherd
- Corgi
- Pug
10 Most Popular Cities:
- Chicago
- Brooklyn
- Los Angeles
- Portland
- Austin
- Philadelphia
- San Diego
- Houston
- Denver
- New York
BARK’s National Dog Day tattoo contest winners will receive a
$150 Visa card to put towards a dog-inspired tattoo of any style
from any artist of their choosing. To view past winner’s tattoos
and enter for a chance to win your own, please submit why you want
a tattoo of your dog along with photos here.
To learn more about BARK please visit bark.co.
About BARK BARK is the world’s most dog-centric company,
devoted to making dogs happy with the best products, services and
content. BARK’s dog-obsessed team applies its unique, data-driven
understanding of what makes each dog special to design
playstyle-specific toys, wildly satisfying treats, great food for
your dog, effective and easy to use dental care, and dog-first
experiences that foster the health and happiness of dogs
everywhere. Founded in 2011, BARK loyally serves dogs nationwide
with themed toys and treats subscriptions, BarkBox and BARK Super
Chewer; custom product collections through its retail partner
network, including Target, Amazon and Chewy; its high-quality,
nutritious meals with BARK Food; and products that meet dogs’
dental needs with BARK Bright®. At BARK, we want to make dogs as
happy as they make us because dogs and humans are better together.
Sniff around at BARK.co for more information.
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version on businesswire.com: https://www.businesswire.com/news/home/20240820706119/en/
Investors: Michael Mougias investors@barkbox.com
Media: Garland Harwood press@barkbox.com
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