11,000 Square Foot Retail Destination and
Global Centre for Cannabis Education, Discovery and
Community Engagement
TSX | NYSE: ACB
EDMONTON, Nov. 27, 2019 /CNW/ - Aurora Cannabis Inc.
("Aurora") (NYSE | TSX: ACB), the Canadian company defining the
future of cannabis worldwide, today announced the grand opening of
its flagship retail store at 10:00 a.m.
MT on November
27th in the West Edmonton Mall, North America's largest mall. At approximately
11,000 square feet, Aurora has combined both a retail cannabis
store and an immersive experiential space, encouraging visitors
from around the world to explore unique products and participate in
a rotating calendar of programming and events. Aurora's flagship
store offers visitors a safe, age-gated retail experience in full
compliance with all relevant federal and provincial
regulations.
"Aurora is proud to call Edmonton
home. It's here where we established our roots and built our
business. There's no better place for us to open the doors to our
flagship store and to welcome consumers from all over the world to
join us in celebrating how far the cannabis movement has come and
how quickly it continues to grow," said Terry Booth, CEO of Aurora. "This space is a
reflection of Aurora's core values, a celebration of our past, and
cements our position as an innovative industry leader. We invite
new and experienced consumers alike to come learn and explore."
Following many firsts for the West Edmonton Mall, this
partnership makes Aurora the first cannabis retailer to
operate within a mall of this size, with
Aurora serving as the Mall's exclusive cannabis
retailer. "West Edmonton Mall prides itself on delivering
unique, one-of-a-kind experiences to its 30 million annual
visitors. We are, in fact, the internationally recognized
pioneers of merging retail with entertainment and maximizing the
synergies between the two. We often accomplish our goal with
world-class partners. What makes this collaboration
particularly special is that our world-class and best-in-class
partner, Aurora, is based right here in Edmonton. It is only
through these unique circumstances that such an incredible project
could come together," said David
Ghermezian, CEO of West Edmonton Mall.
To design an innovative retail experience, Aurora
enlisted Bruce Mau Design in collaboration with GMC Architects,
creating a place for consumers to gather. Inspired
by technology, innovation and nature, the space explores the
relationship between the natural elements that are core to the
Aurora brand and the state-of-the-art production and
commitment to industry advancement that drives Aurora's
continued growth. References to mountains, sky, water and sun
permeate through material, lighting and digital experiences.
The flagship store will host world-class researchers,
creators and culture makers to lead sessions with artists, chefs,
local innovators and experts in the emerging world of cannabis to
deliver next-level inspirational experiences. In the age-gated
cannabis store, visitors will have access to over 42 different
cannabis products from the Aurora family
of brands, such as San Rafael '71, Alta Vie,
Whistler Cannabis Co and Woodstock, all while being
served by passionate and knowledgeable retail staff.
Store Features and Design Highlights:
- Embracing nature - Enhanced natural
materials like quartz, oak, and opalescent panels have been used
throughout the space as a nod to Aurora's roots in the foothills of
the Rockies.
- Bringing the outside in - A digital
skylight produces a remarkably true effect of natural sunlight and
a clear blue sky, with the feeling of the sun streaming in.
Visitors will be able to bask in the light from a seat on the
bleachers designed as flexible seating for events.
- Homegrown - Aurora is proud to call
Edmonton home and is committed to
celebrating the people and communities who make it great.
"Homegrown," is a mural painted by local art collective
Rust Magic. It's a celebration of street art and a tribute
to the culture of Edmonton.
Grand Opening Consumer Celebration: Chance to Win
To celebrate the opening of Aurora Cannabis Flagship, Canadians
are invited to enter to win a custom @rustmagic designed
Levis denim jacket. Simply
share your Aurora experience via a photo on Twitter or Instagram,
using #AuroraFlagship for a chance to win. Contentst runs from
November 26, 2019 to midnight on
November 30, 2019.
For more information, visit
www.auroracannabisstore.com.
Access imagery and video of the Aurora Flagship store and its
products here.
About Aurora
Headquartered in Edmonton, Alberta,
Canada with funded capacity in excess of 625,000 kg per
annum and sales and operations in 25 countries across five
continents, Aurora is one of the world's largest and leading
cannabis companies. Aurora is vertically integrated and
horizontally diversified across every key segment of the value
chain, from facility engineering and design to cannabis breeding
and genetics research, cannabis and hemp production, derivatives,
high value-add product development, home cultivation, wholesale and
retail distribution.
Highly differentiated from its peers, Aurora has established a
uniquely advanced, consistent and efficient production strategy,
based on purpose-built facilities that integrate leading-edge
technologies across all processes, defined by extensive automation
and customization, resulting in the massive scale production of
high-quality consistent product. Designed to be replicable and
scalable globally, our production facilities are designed to
produce cannabis at significant scale, with high quality,
industry-leading yields, and low-per gram production costs. Each of
Aurora's facilities is built to meet European Union Good
Manufacturing Practices ("EU GMP") standards. Certification has
been granted to Aurora's first production facility in Mountain View
County, the MedReleaf Markham facility, and its wholly owned
European medical cannabis distributor Aurora Deutschland. All
Aurora facilities are designed and built to the EU GMP
standard.
In addition to the Company's rapid organic growth and strong
execution on strategic M&A, which to date includes 17 wholly
owned subsidiary companies – MedReleaf, CanvasRX, Peloton
Pharmaceutical, Aurora Deutschland, H2 Biopharma, BC Northern
Lights, Larssen Greenhouses, CanniMed Therapeutics, Anandia,
HotHouse Consulting, MED Colombia, Agropro, Borela, ICC Labs,
Whistler, Chemi Pharmaceutical, and Hempco – Aurora is
distinguished by its reputation as a partner and employer of choice
in the global cannabis sector, having invested in and established
strategic partnerships with a range of leading innovators,
including: Radient Technologies Inc. (TSXV: RTI), Cann Group Ltd.
(ASX: CAN), Micron Waste Technologies Inc. (CSE: MWM), Choom
Holdings Inc. (CSE: CHOO), CTT Pharmaceuticals (OTCC: CTTH),
Alcanna Inc. (TSX: CLIQ), High Tide Inc. (CSE: HITI), EnWave
Corporation (TSXV: ENW), Capcium Inc. (private), Evio Beauty Group
(private), and Wagner Dimas (private).
Aurora's Common Shares trade on the TSX and NYSE under the
symbol "ACB", and is a constituent of the S&P/TSX Composite
Index.
For more information about Aurora, please visit our investor
website, investor.auroramj.com
Terry Booth,
CEO
Aurora Cannabis Inc.
Forward looking statements
This news release includes statements containing certain
"forward-looking information" within the meaning of applicable
securities law ("forward-looking statements"). Forward-looking
statements are frequently characterized by words such as "plan",
"continue", "expect", "project", "intend", "believe", "anticipate",
"estimate", "may", "will", "potential", "proposed" and other
similar words, or statements that certain events or conditions
"may" or "will" occur. These statements are only predictions.
Various assumptions were used in drawing the conclusions or making
the projections contained in the forward-looking statements
throughout this news release. Forward-looking statements are based
on the opinions and estimates of management at the date the
statements are made, and are subject to a variety of risks and
uncertainties and other factors that could cause actual events or
results to differ materially from those projected in the
forward-looking statements. The Company is under no obligation, and
expressly disclaims any intention or obligation, to update or
revise any forward-looking statements, whether as a result of new
information, future events or otherwise, except as expressly
required by applicable law.
Neither TSX, NYSE nor their applicable Regulation Services
Providers (as that term is defined in the policies of the Toronto
Stock Exchange and New York Stock Exchange) accept responsibility
for the adequacy or accuracy of this release.
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SOURCE Aurora Cannabis Inc.