Notified Adds New Media and Stakeholder Outreach Capabilities to Its Public Relations Platform
August 02 2022 - 10:30AM
Intrado Corporation (“Intrado”), a global leader in
technology-enabled services, announced today the introduction of
enhancements to its Notified® PR platform. These additions support
public relations (“PR”) and communications professionals by
providing more options for reaching media, customers, influencers,
and other stakeholders with customized content across a variety of
channels.
“Public relations is an important business
function, and in times of uncertainty the work of communications
professionals is even more critical,” said Allie Magyar, Chief
Product Officer at Notified. “The C-Suite is relying on PR teams to
lead the response to major global events – complex social issues,
geopolitical challenges, stock market volatility, and ESG and
sustainability initiatives. Notified’s latest PR Cloud enhancements
make it easier to communicate with consistency across multiple
channels and audiences and are a direct response to the evolving
needs of the industry.”
The latest updates to the Notified PR platform
include:
- Enriched email with
flexible templates and design tools, personalization, and direct
integration with Notified’s media contacts database for improved
reach and workflow efficiency
- Custom newsletters
with earned and social media content curated from customers’ social
listening and media monitoring, fully brandable and easily
distributable from within the platform
- Enhanced content sharing on
social media with the ability to post images directly to
Twitter, Facebook, and LinkedIn alongside GlobeNewswire press
releases, improving visual interest and audience engagement
- Expanded media contacts
database with the addition of over 90,000 new contacts
globally, verified by Notified’s in-house research team
- Enhanced media contact profiles highlighting
recent articles published by each author and the organizations,
brands, people, and topics extracted from those articles surfaced
by Notified’s proprietary artificial intelligence (AI)
algorithm
Notified recently published PR Redefined: Public
Relations in 2022, an eBook in partnership with PRWeek in which
nearly 200 senior-level practitioners were surveyed about changes
in their level of responsibility and management expectations. An
overwhelming majority (95%) say that the expectations on PR are
greater now than they have ever been.
“Connecting with relevant, influential audiences
is fundamental to good public relations,” continued Magyar. “PR
pros told us they are busier than ever, so we want to make it easy
for them to reach the people they need to across a wide variety of
channels, inclusive of email, press release distribution, social
media, or with the content they self-create and share.”
A Media Snippet accompanying this announcement is available by
clicking on the image or link below:
The Notified PR platform includes media
monitoring, social listening, GlobeNewswire press release
distribution, a media contacts database, newsroom publishing, and
PR measurement through one single login. Real-time data and
analytics flow seamlessly, providing a unified data layer to
measure performance and ROI across social media and earned
media.
Notified is the world’s only communications
cloud for public relations, investor relations, and events -
driving meaningful insights and outcomes. To learn more, please
visit www.notified.com.
About Intrado
Intrado Corporation is an innovative,
cloud-based, global technology partner to clients around the world.
Our solutions connect people and organizations at the right time
and in the right ways, making those mission-critical connections
more relevant, engaging, and actionable - turning Information to
Insight.
Intrado has sales and/or operations in the
United States, Canada, Europe, the Middle East, Asia Pacific, Latin
America, and South America. Intrado is controlled by affiliates of
certain funds managed by Apollo Global Management, Inc. (NYSE:
APO). For more information, please call 1-800-841-9000 or visit
www.intrado.com.
Contact
Dave PleissInvestor and Public Relations
DMPleiss@Intrado.com 402-716-6578
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