The real estate brand from the magazine you
trust for all things home unveils "Nobody Knows Homes
BetterSM" tagline
MADISON,
N.J., Oct. 21, 2024 /PRNewswire/ -- Better Homes
and Gardens Real Estate LLC, a subsidiary of Anywhere Real Estate
Inc. (NYSE: HOUS), has helped buyers find homes that uniquely fit
their lifestyle with a curated approach that has led to a 99%
client satisfaction rate. The real estate brand has earned a
reputation of quality and trust, built on the rich legacy of the
Better Homes & Gardens media brand, a century-long trusted
source for all things home. The Better Homes and Gardens Real
Estate (BHGRE) brand plans to further lean into that deep
understanding of home with the launch of its latest positioning,
"Nobody Knows Homes Better."
The refreshed campaign embodies the brand's commitment to
providing exceptional boutique-level service and lifestyle
expertise. As "personal property curators," affiliated agents and
brokers offer a personalized approach to help ensure buyers find
not just a house but the perfect home for their lifestyle.
With the evolution of Better Homes and Gardens Real Estate comes
even greater commitment to ensuring affiliated agents and brokers
have the tools, training and resources to stay on top of home
design and industry trends. Specifically, the
BHGRE® brand is creating opportunities for agents
to expand their lifestyle skillset, leaning into knowledge within
the brand network to further learn from other top
professionals.
"True icons are consistently evolving to stay fresh and align
with changing consumer interests and demands and this brand is no
different," said Ginger Wilcox,
President of Better Homes and Gardens Real Estate. "People want to
work with an agent and brand that is reliable and trustworthy
during one of the biggest decisions of their life – and we do just
that."
Along with the new tagline, the brand is releasing the "We Know"
campaign ad, which showcases how BHGRE® affiliated
agents are uniquely positioned to meet consumers where they are and
pay special attention to their clients' wants and needs. Whether
it's a fixer-upper with tons of charm and potential, or a fully
remodeled estate, the BHGRE brand understands all the big and small
details that make a future home a source of joy and pride and
promises to deliver better living.
As the brand looks ahead to 2025, BHGRE has produced the Home
Trends Report based on Better Homes & Gardens audience
research. This highlights key trends in the lifestyle space to
inform consumers' everyday lives, but also how these insights can
be examined from both a homebuying and selling lens.
The Better Homes and Gardens® Real Estate brand
continues to cement itself as a lifestyle leader in the real estate
industry. With the resource of brand trust for both homebuying and
lifestyle knowledge, the brand continues to prove that "Nobody
Knows Homes BetterSM."
About Better Homes and Gardens Real Estate LLC
The Better Homes and Gardens® Real Estate network
is a dynamic real estate brand that offers a full range of services
to brokers, sales associates and home buyers and sellers. Using
innovative technology, sophisticated business systems and the broad
appeal of a lifestyle brand, the Better Homes and Gardens Real
Estate network embodies the future of the real estate industry
while remaining grounded in the tradition of home. Better Homes and
Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate
Inc. (NYSE: HOUS), a global leader in real estate franchising and
provider of real estate brokerage, relocation, and settlement
services.
The growing Better Homes and Gardens® Real
Estate network includes approximately 11,700 independent sales
associates in approximately 400 offices serving homebuyers and
sellers across the United States,
Canada, Jamaica, The Bahamas, Australia and Türkiye.
Better Homes and Gardens®, BHGRE® and the Better Homes and
Gardens Real Estate Logo are registered service marks owned by
Meredith Operations Corporation and licensed to Better Homes and
Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC
fully supports the principles of the Fair Housing Act and the Equal
Opportunity Act. Each office is independently owned and
operated.
Media Contact
Misty.Beard@bhgre.com
Misty Beard
973-407-2331
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SOURCE Better Homes and Gardens Real Estate LLC