AB InBev Serves Greener Packaging for Corona Beer
March 17 2021 - 9:29PM
Dow Jones News
By Dieter Holger
Mexican beer Corona has launched barley-based packaging for six
packs outside of the U.S., which the company said requires fewer
resources.
The beer brand, owned by Belgian beverage giant Anheuser-Busch
InBev SA except for in the U.S., said Thursday that using barley
straw--combined with fully-recycled wood fibers--instead of
traditional virgin wood pulp uses 90% less water, along with less
energy and fewer harsh chemicals. It took three years to develop
the packaging, which behaves like paper when recycled.
Brewers use barley seeds to make beer, but barley straw is
leftover from farmers' harvests.
Corona said the new packaging will start with 10,000 six-packs
as a pilot in Colombia this month, followed by Argentina later in
the year, as the company looks to scale the packaging across the
world.
Write to Dieter Holger at dieter.holger@wsj.com;
@dieterholger
(END) Dow Jones Newswires
March 17, 2021 21:14 ET (01:14 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.
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