American Eagle Celebrates Earth Day With the Unveiling of RE/AE, a Digital Resale Shop Enabled by thredUP’s Resale-as-a-Service®
April 13 2023 - 9:00AM
Business Wire
Continuing to lead the way in innovation, AE invites
customers to shop RE/AE and experience its selection of curated
vintage via a shoppable AR lens on Snapchat.
American Eagle Outfitters, Inc. (NYSE: AEO) and thredUP (NASDAQ:
TDUP) announced today the launch of RE/AE, a resale shop of
secondhand and exclusive vintage American Eagle (AE) clothing,
curated by the brand, and available for purchase at ae.thredup.com.
RE/AE is powered by thredUP’s Resale-as-a-Service® (RaaS®), which
enables the world’s leading fashion brands and retailers to deliver
customizable, scalable resale experiences to their customers.
Additionally, AE has once again teamed up with Snapchat for a
shoppable AR Lens showcasing select styles from a specially curated
inaugural 200-piece RE/AE collection.
This press release features multimedia. View
the full release here:
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American Eagle RE/AE Credit: AEO, Inc
American Eagle knows that the planet and environmental
sustainability is top of mind with its customers, and Gen Z is
highly motivated to shop secondhand. RE/AE demonstrates AEO’s
commitment to implementing ways to build a better world. This
unique opportunity extends the product lifecycle and also offers
the AE community more styles to discover, curated by a brand they
know and love.
“We are passionate about finding new and exciting ways to
connect with our customers and RE/AE’s accessible, digital-first,
circular shopping experience provides an opportunity to refresh
your closet by shopping pre-loved, iconic styles from a brand that
has defined youth culture for decades,” says Jennifer Foyle,
President - Chief Creative Officer, AE and Aerie. “Standing behind
our commitment to help create a more sustainable future, the
partnership with thredUP innovatively gives new life to clothing
and accessories that might otherwise contribute to the throwaway
fashion culture we are working to eliminate.”
RE/AE includes AE styles from as early as the 80’s, proving the
brand’s made-to-last quality. Unique styles range from jeans and
dresses to mini skirts, jackets, accessories and more. All priced
between $10 and $40, RE/AE includes all-gender clothing and is
available to shop at ae.thredup.com.
“American Eagle is a mainstay brand among younger generations,
and its core customer base is actively engaged in apparel resale,”
said James Reinhart, CEO of thredUP. “Eighty-three percent of Gen Z
have shopped or are open to shopping secondhand apparel*, which is
a massive opportunity for the brand. We’re proud to support
American Eagle through RaaS as the company innovates to serve its
customers and meet sustainability goals.”
The RE/AE Snapchat pop-up allows users to view the collection
through an exclusive AR shopping Lens. Arranged as a vintage store,
AE pieces will be displayed throughout the space for users to
explore. They can click on select products for details on the item
and learn more about their impact with secondhand sustainability
information woven throughout the experience. Each product will link
customers directly to ae.thredup.com for a seamless check out
experience.
Learn more about AEO’s comprehensive sustainability initiatives
and plans to be carbon neutral by 2030 here. To learn more about
thredUP's RaaS, visit raas.thredup.com.
*Source: thredUP's 2023 Resale Report
About American Eagle
Since 1977, American Eagle has offered an assortment of
specialty apparel and accessories for everyone that enables
self-expression and empowers our customers to celebrate their
individuality. The brand has broadened its leadership in jeans by
producing innovative fabric with options for all styles and fits
for all at a value. We aren’t just passionate about making great
clothing, we’re passionate about making real connections with the
people who wear them. Visit www.ae.com to find your perfect pair of
#AEJeans.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing,
accessories and personal care products at affordable prices under
its American Eagle® and Aerie® brands. Our purpose is to show the
world that there’s REAL power in the optimism of youth. The company
operates stores in the United States, Canada, Mexico, Hong Kong and
Japan, and ships to approximately 80 countries worldwide through
its websites. American Eagle and Aerie merchandise also is
available at more than 260 international locations operated by
licensees in approximately 30 countries. In 2022, AEO released its
first annual Building a Better World report, which outlines two
decades of ESG achievements through the company’s Planet, People
and Practices initiatives. For more information, please visit
www.aeo-inc.com.
About thredUP
thredUP is transforming resale with technology and a mission to
inspire a new generation of consumers to think secondhand first. By
making it easy to buy and sell secondhand, thredUP has become one
of the world's largest online resale platforms for apparel, shoes
and accessories. Sellers love thredUP because we make it easy to
clean out their closets and unlock value for themselves or for the
charity of their choice while doing good for the planet. Buyers
love shopping value, premium and luxury brands all in one place, at
up to 90% off estimated retail price. Our proprietary operating
platform is the foundation for our managed marketplace and consists
of distributed processing infrastructure, proprietary software and
systems and data science expertise. With thredUP's
Resale-as-a-Service, some of the world's leading brands and
retailers are leveraging our platform to deliver customizable,
scalable resale experiences to their customers. thredUP has
processed over 137 million unique secondhand items from 55,000
brands across 100 categories. By extending the life cycle of
clothing, thredUP is changing the way consumers shop and ushering
in a more sustainable future for the fashion industry.
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version on businesswire.com: https://www.businesswire.com/news/home/20230413005504/en/
Rebekah Margulis SHADOW Email: Rmargulis@weareshadow.com
Kayla Wilkinson thredUP Email: media@thredup.com
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