“Be safe. Be smart. Do your part.™” program
integrates enhanced cleaning standards and touchless preventative
measures in college communities across the country
American Campus Communities (NYSE: ACC) announced today its
collaboration with RB, the makers of Lysol and a global leader in
hygiene products, to set a new standard and formalized approach to
cleanliness and disinfection at its student housing communities in
response to COVID-19. “Be safe. Be smart. Do your part. with Lysol
Protection,” is a first-of-its-kind resident responsibility and
disinfection program specifically for the higher education
residential experience. The program will analyze community cleaning
and disinfection protocols; provide ACC community staff with
cleaning guidelines, procedures and training on the proper products
to use; and educate residents on appropriate cleaning and healthy
living practices.
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Touchpoint mitigation plan for reception
area (Graphic: Business Wire)
Developed by RB’s hygiene specialists and ACC’s COVID-19 task
force members, the program will focus on cleanliness and
disinfection practices for surfaces in ACC communities’ residential
units and in common areas such as academic success centers, fitness
centers and social areas. These practices will help offer
protection for residents and staff members throughout the
communities.
“You can verify cleanliness with your eyes but knowing something
is appropriately disinfected requires an understanding that the
right product is being used in the right manner,” said Bill
Bayless, chief executive officer at American Campus Communities.
“Our collaboration with the global industry leader RB and their
Lysol brand will help ensure our team members have the necessary
cleaning products as well as protocols to follow so they can take
the steps needed to help residents do their part when it comes to
mitigating the spread of the virus.”
The standards created as a result of ACC’s enhanced
collaboration with RB may include:
- Resident Education: Each resident will receive ongoing
reminders of the personal habits and disinfection practices they
can adopt to help prevent the spread of the virus.
- Cleaning Products and Protocols: “Be safe. Be smart. Do your
part. with Lysol Protection” provides community staff with a
multi-step cleaning and disinfection process that includes using
the right product at the right location for the right duration to
kill illnesses causing germs, especially during a pandemic. In the
case of infection exposure, additional disinfection and cleaning
measures will be recommended.
- Move-In Ready: After receiving a comprehensive inspection, each
unoccupied student unit and bedroom will get a “Clean &
Confident” room seal on the door, which will not be broken until
the residents enter for the first time.
- Healthy Living Recommendations: Residents will learn about the
types of cleaning supplies and standards to use for properly
cleaning their living spaces.
The US Environmental Protection Agency recently approved three
Lysol products —Lysol Disinfectant Spray, Lysol Disinfecting Wipes,
Lysol Disinfectant Max Cover Mist— as the first to test effective
against the novel coronavirus when used as directed on hard,
non-porous surfaces.
“Here at RB, our purpose is centered around a cleaner and
healthier world for everyone,” said Rahul Kadyan, Executive Vice
President, North America, Hygiene for RB. “We’ve collaborated with
ACC for three years in providing cleaning and disinfection
protocols. We are thrilled to be implementing a new expanded plan
specific for the higher education residential experience that will
help equip each community with proper disinfection protocols with
practical, actionable steps and tools.”
As a component of ACC’s broader “Be safe. Be smart. Do your
part.” initiative, ACC conducted an innovative touchpoint analysis
of community amenity areas serving residents. While protocols are
evolving, using this analysis, ACC will implement the following
preventative measures in many of its communities:
- Installing touchless soap dispensers, foot pulls and hand
dryers and reducing touchpoints in community spaces wherever
possible.
- Installing disinfectant wipe stands and touchless hand
sanitizing stations strategically through-out the community to
allow residents frequent hand sanitization and to disinfect
touchpoints before and after use.
- Customizing policy and behavior guidance through an updated
resident code of conduct, new use procedures and signage on
community amenity spaces, and a checklist of daily protocols.
As an essential housing provider, ACC has remained open
throughout the pandemic and has been providing homes to students
throughout the spring and summer semesters. And, more college
students are planning to return to campuses this fall according to
The Chronicle of Higher Education that cites a majority of
universities are planning for an in-person or hybrid in-person
curriculum this fall. As such, the “Be safe. Be smart. Do your
part.” initiative is ACC’s commitment to reassure residents,
parents and staff that the company is doing its part and providing
actionable guidelines for resident and employee participation.
“We applaud our residents’ responsiveness and adoption of new
behaviors to help prevent the spread of the virus, complete
academic coursework and foster a sense of community in new ways,”
said Bayless. “We believe prevention is best achieved in a
collaborative approach from thoughtfully and thoroughly assessing
and analyzing our operations, amenities and common area spaces and
how we all interact in those spaces. The ‘Be safe. Be smart. Do
your part. with Lysol Protection’ program along with our touchpoint
analysis will provide residents and employees with a purposeful
experience as we all continue to adapt to reimagined environments
in which to live, work and study.”
About American Campus Communities
American Campus Communities, Inc. is the largest owner, manager
and developer of high-quality student housing communities in the
United States. The company is a fully integrated, self-managed and
self-administered equity real estate investment trust (REIT) with
expertise in the design, finance, development, construction
management and operational management of student housing
properties. As of June 30, 2020, American Campus Communities owned
166 student housing properties containing approximately 111,900
beds. Including its owned and third-party managed properties, ACC's
total managed portfolio consisted of 201 properties with
approximately 138,000 beds. Visit www.americancampus.com.
Forward-Looking Statements
In addition to historical information, this press release
contains forward-looking statements under the applicable federal
securities law. These statements are based on management’s current
expectations and assumptions regarding markets in which American
Campus Communities, Inc. (the “Company”) operates, operational
strategies, anticipated events and trends, the economy, and other
future conditions. Forward-looking statements are not guarantees of
future performance and involve certain risks and uncertainties,
which are difficult to predict. For discussions of some risks and
uncertainties that could cause actual results to differ materially
from those expressed or implied by the forward-looking statements,
please refer to the Company’s filings with the Securities and
Exchange Commission, including its Annual Report on Form 10-K for
the year ended December 31, 2019, Quarterly Report on Form 10-Q for
the quarter ended March 31, 2020 and other periodic reports,
including those under the heading “Risk Factors” and under the
heading “Business - Forward-looking Statements.” We undertake no
obligation to publicly update any forward-looking statements,
whether as a result of new information, future events, or
otherwise.
About RB
RB* is driven by its purpose
to protect, heal and nurture in a relentless pursuit of a cleaner,
healthier world. We fight to make access to the highest-quality
hygiene, wellness and nourishment a right, not a privilege, for
everyone. RB is proud to have a stable of trusted household brands
found in households in more than 190 countries. These include
Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex,
Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang,
Mortein, Finish, Vanish, Calgon, Woolite, Air Wick and more. 20
million RB products a day are bought by consumers globally. RB’s
passion to put consumers and people first, to seek out new
opportunities, to strive for excellence in all that we do, and to
build shared success with all our partners, while doing the right
thing, always is what guides the work of our 40,000+ diverse and
talented colleagues worldwide. Visit www.rb.com/us. *RB is the
trading name of the Reckitt Benckiser group of companies
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200722005732/en/
ACC Gina Cowart Gcowart@americancampus.com
RB Lynn Kenney VP, Corporate Communications, NA +1 973
404 2494 Lynn.Kenney@rb.com
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