Following the Successful Launch of Theatrical Exhibition Operations in Saudi Arabia, AMC Entertainment Will Transition From a Management and Investment Role to a Pure Licensing Relationship With Saudi Cinema Company
January 31 2023 - 08:00AM
Business Wire
AMC stood up operations in the Kingdom of Saudi
Arabia in 2018 and screened the first movie in the country in more
than 35 years
The current 13 AMC Cinemas locations and future
locations operated by Saudi Cinema Company (SCC) will continue to
use the AMC brand and other IP through a licensing agreement
Joint venture partner Saudi Entertainment
Ventures (SEVEN) has bought out AMC’s stake in SCC with repayment
of AMC’s investment of $30 million
AMC Entertainment Holdings, Inc., (NYSE:AMC and APE), the
largest theatrical exhibitor in the United States, in Europe &
the Middle East and in the world, today announced that following
the successful launch of movie theatre operations in the Kingdom of
Saudi Arabia in partnership with Saudi Entertainment Ventures
(SEVEN), the Company has reached an agreement to transition from a
management and investment role in the Saudi Cinema Company (SCC) to
a pure licensing relationship. The current AMC Cinemas and future
locations operated by SCC will retain the AMC Cinemas name and
other IP through a licensing agreement.
In 2017, AMC announced it had entered into a non-binding
memorandum of understanding with the Public Investment Fund (PIF)
of Saudi Arabia, with the intention of exploring the possibility of
bringing theatrical exhibition to the Kingdom for the first time
since the 1980s. AMC hosted the country’s first movie screening on
April 18, 2018, at King Abdullah Financial District, Riyadh. It
partnered with the PIF’s Saudi Entertainment Ventures (SEVEN) to
form SCC in order to develop and operate additional locations
across the Kingdom.
During the next four years, in collaboration with SEVEN, AMC
opened another 12 locations with more in the pipeline, guided the
company during the COVID-19 pandemic, all along, hiring and
training corporate functions and theatre management and staff with
the purpose of eventually turning over operations to local
management.
As part of the agreement, SEVEN will buy-out AMC’s $30 million
dollar investment in SCC.
AMC Chairman and CEO Adam Aron commented: “When the joint
venture was created, it had two goals. First, to bring moviegoing
to the Saudi people. Second, and equally important, to train a
theatre management and corporate team such that at some point in
the future, the enterprise could be run locally within the Kingdom.
After more than five years since our first trip to Saudi Arabia and
nearly five years since we opened our first theatre there, that
point in the future is now. This announcement and agreement is the
natural next step in this process.”
Aron continued, “During the last five years we’ve opened 13
beautiful theatres, hired and trained so many Saudi nationals,
endured a global pandemic, and, perhaps most importantly, helped
bring movies to the Saudi people. In making this transition, we
have enormous confidence in the team running these theatres and the
venture is moving to the next stage exactly as we envisioned at the
time we started. We look forward to continuing our relationship
with SCC and the great people at SEVEN in bringing the AMC
movie-going experience to Saudi audiences for years to come.”
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the United
States, the largest in Europe and the largest throughout the world
with approximately 950 theatres and 10,500 screens across the
globe. AMC has propelled innovation in the exhibition industry by:
deploying its Signature power-recliner seats; delivering enhanced
food and beverage choices; generating greater guest engagement
through its loyalty and subscription programs, web site and mobile
apps; offering premium large format experiences and playing a wide
variety of content including the latest Hollywood releases and
independent programming. For more information, visit
www.amctheatres.com.
Category: Company Release
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version on businesswire.com: https://www.businesswire.com/news/home/20230131005291/en/
Ryan Noonan, (913) 213-2183 rnoonan@amctheatres.com
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