Altria (MO) investors got smoke in their eyes on Wednesday, seeing the shares shed 9% in the session. The decline came on account of a report stating the FDA is readying to order Juul to pull its vapor products off the market. The tobacco giant best known as the seller of Marlboro cigarettes, acquired a 35% in Juul in 2018, which represents an important part of Altria’s reduced-risk product portfolio. According to the reports, JUUL can appeal the decision, but in any case, the products will be taken off the shelves immediately. The company claims almost 26% of vapor market share and is second only to BAT’s Vuse products.
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