With the macroeconomic turmoil rattling investors, many have been trying to find comfort in securities offering reduced risk, lower volatility, and more predictable total return prospects ahead. Among a couple of other sectors, consumer staples come very close to this criteria. With most companies in the sector selling everyday necessities, they enjoy much more predictable sales. Further, they are likely to outperform during the ongoing inflationary environment as consumer staples have very strong pricing power. This is due to the demand for everyday necessities being highly inelastic. Indeed, over the past year, the U.S. consumer staples ETF (XLP) has lost 1.
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