Alibaba Cloud Powered $1B of GMV in 68 Seconds, with Zero Downtime During 11.11
November 19 2019 - 9:00PM
Business Wire
Cloud infrastructure, AI-enabled tech underpinned $38B GMV in
24-hour global shopping spree
Alibaba Cloud today detailed the core technologies used during
the record-breaking, 24-hour global shopping festival. The data
intelligence backbone of Alibaba Group applied multiple mature
innovations to power the cloud infrastructure and other key
AI-enabled features, enabling millions of businesses to reach
hundreds of millions of consumers worldwide.
Powerful cloud infrastructure supports extreme scalability
and robustness
Launched during the Apsara Conference in September, the third
generation of X-Dragon architecture fully supported the shopping
event. The Elastic Bare Metal Servers improved cost efficiency
by 20%. X-Dragon servers seamlessly integrate computing
platforms, including the Elastic Compute Service (ECS) bare metal
server and virtual machines, in a single architecture.
Tapping this strong foundation, Alibaba Cloud handled extreme
scalability, processing USD1 billion of GMV (Gross Merchandise
Volume) in the first 68 seconds of the event; volume hit USD10
billion of GMV in under 30 minutes. Overall, Alibaba Cloud’s
infrastructure handled a record-shattering USD38.4 billion of GMV
in 24 hours with zero downtime.
Combining advanced data processing and analytic capabilities
with green technologies
Apsara Operating System processed around 970PB of data to
support the peak performance of 544,000 orders per second,
setting a record during 11.11.
POLARDB, a database developed by Alibaba Cloud, supported sales
activity with a peak of 87 million requests processed per
second. The new generation cloud-native POLARDB database
combines performance with compatibility and availability of
traditional enterprise databases in a cost-effective manner.
Through self-developed green technologies, including liquid
immersion and deep-water cooling, power consumption for every
10,000 e-Commerce transactions can be reduced to 2kWh. Overall
data center energy consumption dropped 70% from last year, saving
over 200,000 kWh on 11.11.
AI-enabled features to empower sellers from international
brands to SMBs
Thousands of Tmall merchants were upgraded to Tmall Flagship
Store 2.0 storefronts before 11.11. Version 2.0 offers a unique
user interface with a 3D Taobao avatar for customers to try on
clothes and jewelry, further engaging customers via rich,
interactive content and an omni-channel experience. The
conversion rate per purchase was increased by over 20% from
last year, serving 1,167 key brands' flagship stores this
year.
Alime Shop Assistant, a customer-service chatbot supported by
Alibaba DAMO Academy’s machine learning technologies, handled 97%
of online customer inquiries on Alibaba’s e-commerce platforms
Taobao and Tmall during 11.11. The virtual assistant also empowered
hundreds of thousands of merchants on Alibaba’s platforms with
intelligent customer services. For example, Alime answered
questions during live broadcasts, extracting answers from pictures
and responding conversationally. The Alime chatbot service offers
11 languages to support communications between global buyers and
sellers.
Alibaba DAMO Academy provides enhanced machine translation
technology for the cross-border e-commerce platform AliExpress. The
technology can help small and medium-sized merchants globally to
automatically translate their store and product pages into 21
languages, including Russian, Spanish, Turkish, French and Arabic,
for buyers across Europe, Asia, America and the Middle East.
During the shopping festival, the machine translation service
was used 1.66 billion times, with over 200 billion words
translated in different languages.
Better consumer experience with live streaming and voice
shopping
During this year’s global shopping festival, transactions
during Taobao Live generated nearly USD 2.8 billion (RMB20 billion)
in sales. More than half of the live streaming Tmall merchants
selling products such as cosmetics, clothing, food, cars and
electronics experienced robust growth, with home décor products
seeing 400% sales growth.
This year, Taobao developed a new, real-time communications
framework for audio and video on Alibaba Cloud. Network
latency was reduced to 1.5 seconds from five to seven
seconds, improving real-time interaction experience between
broadcasters and users. Video AI identified products mentioned by
broadcasters during live streaming, and audiences could view
product links simultaneously displayed onscreen.
During 11.11, over one million orders were placed and
processed through voice command via Tmall Genie, Alibaba A.I.
Labs’ smart speaker. Purchased items during the day included
810,000 eggs, 1.4 million tons of rice and 76 tons of liquid
detergent, a sign that voice shopping has become an increasingly
popular trend among Chinese consumers of all ages.
About Alibaba Cloud
Established in 2009, Alibaba Cloud (www.alibabacloud.com), the
data intelligence backbone of Alibaba Group, is among the world's
top three IaaS providers, according to Gartner. It is also the
largest provider of public cloud services in China, according to
IDC. Alibaba Cloud provides a comprehensive suite of cloud
computing services to businesses worldwide, including merchants
doing business on Alibaba Group marketplaces, start-ups,
corporations and public services. Alibaba Cloud is the official
Cloud Services Partner of the International Olympic Committee.
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version on businesswire.com: https://www.businesswire.com/news/home/20191119005400/en/
Alibaba Group Claudia Ju claudia.ju@alibaba-inc.com
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