Acuity Brands to Showcase Select Luminaires Using Virtual Reality Technology at LIGHTFAIR® International 2019
May 16 2019 - 8:15AM
Acuity Brands, Inc. (NYSE: AYI) announced today that attendees at
LIGHTFAIR® International 2019 will be able to view select
luminaires using the Acuity Brands Virtual Experience available at
Acuity’s booth, #1201. While wearing a virtual reality (VR)
headset, attendees will experience the new Peerless Venue™ indoor
luminaire or RADEAN outdoor luminaire from Lithonia Lighting® in a
simulated finished installation. This immersion allows viewers to
gain key product insights and inspiration beyond what they could
obtain from viewing traditional media formats.
“Showing customers a luminaire using the Acuity
Brands Virtual Experience provides them a comprehensive view that
greatly enhances their ability to evaluate a luminaire as compared
with a traditional mock-up or display,” said Acuity Brands Lighting
Senior Vice President, Sarah Golish. “The VR headset immerses
viewers in a simulated environment where they can see and assess a
luminaire within an architectural setting as they ‘move’ throughout
the entire space.”
Also, the company plans to launch an Acuity
Brands Augmented Experience application using augmented reality
(AR) technology to provide users with the ability to view
luminaires from Acuity Brands in their live space using the camera
on their Apple mobile device. This AR technology allows a customer
to visualize the luminaire in the space they want to install it
before making the commitment to purchase.
LIGHTFAIR International will be held May 21-23,
at the Pennsylvania Convention Center. Visit us at the Acuity
Brands booth #1201 to experience VR technology.
About Acuity
Brands
Acuity Brands, Inc. (NYSE: AYI) is the North
American market leader and one of the world’s leading providers of
lighting and building management solutions. With fiscal year 2018
net sales of $3.7 billion, Acuity Brands currently employs
approximately 12,000 associates and is headquartered in Atlanta,
Georgia with operations throughout North America, and in Europe and
Asia. The Company’s products and solutions are sold under various
brands, including Lithonia Lighting®, Holophane®, Aculux®, American
Electric Lighting®, Antique Street Lamps™, Atrius™, DGLogik™,
Distech Controls®, DTL®, eldoLED®, Gotham®, Healthcare Lighting®,
Hydrel®, Indy™, IOTA®, Juno®, Lucid®, Mark Architectural Lighting™,
nLight®, Peerless®, RELOC® Wiring, ROAM®, Sensor Switch®,
Sunoptics® and Winona® Lighting. Visit us at
www.acuitybrands.com
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Media Contact: Neil Egan Neil.Egan@acuitybrands.com
770-860-2957
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