Accenture Acquires Production Co. CreativeDrive
August 13 2020 - 12:52PM
Dow Jones News
By Stephen Nakrosis
Accenture said Thursday it had acquired CreativeDrive, "a
global, tech-driven content production company that simplifies,
automates and scales the creative asset production process."
The acquisition of the content studios will "enhance Accenture
Interactive's ability to accelerate clients' digital commerce
transformation," the company said.
"CreativeDrive has built a global network of on-premise content
studios designed for fast and flexible creative asset production
across all format types, including motion, photography, CGI and
augmented reality," Accenture said.
Accenture also said CreativeDrive's client roster includes Estée
Lauder, Michael Kors and Walmart, among others.
Manish Sharma, group chief executive of Accenture Operations,
said, "CreativeDrive's business model - offering the benefit of an
in-house content studio model with proprietary technology -
provides transparency, the ability to get products and services to
market quickly, and data insights to enable success. Clients will
benefit from our combined capabilities and we're excited to have
them join the Accenture family."
Financial terms of the deal weren't disclosed.
--Write to Stephen Nakrosis at stephen.nakrosis@wsj.com
(END) Dow Jones Newswires
August 13, 2020 12:37 ET (16:37 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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