CreativeDrive’s global content studios enhance
Accenture Interactive’s ability to accelerate clients’ digital
commerce transformation
Accenture (NYSE: ACN) has acquired CreativeDrive, a global,
tech-driven content production company that simplifies, automates
and scales the creative asset production process. Terms of the
transaction were not disclosed.
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The acquisition of CreativeDrive — which helps brands meet the
ever-increasing pace of digital and commerce channel activation —
will complement Accenture’s existing content, digital marketing,
media and commerce service offerings. CreativeDrive’s client roster
includes Estée Lauder, Michael Kors and Walmart, among other
leading brands.
“Speed is today’s currency, particularly as the COVID-19
pandemic accelerates the massive disruption that brands are
experiencing as consumers shift to online channels at an
unprecedented pace,” said Brian Whipple, CEO of Accenture
Interactive. “The acquisition of CreativeDrive is an investment in
our clients and their future success — positioning us even more
strongly to help them rise to this challenge and create a content
revolution in a creative, cost-effective and agile manner.”
Founded in 2015, CreativeDrive has built a global network of
on-premise content studios designed for fast and flexible creative
asset production across all format types, including motion,
photography, CGI and augmented reality. In addition, its
proprietary CD Suite technology system automates key steps in the
content creation lifecycle to connect the entire ecosystem of
brands, markets, retailers and suppliers.
These capabilities, combined with the scale, speed and business
expertise of Accenture Operations, provides companies with a
comprehensive offering across content creation production and
distribution.
Manish Sharma, group chief executive of Accenture Operations,
said, “We help clients drive growth by providing them with agile
and scalable solutions. CreativeDrive’s business model — offering
the benefit of an in-house content studio model with proprietary
technology — provides transparency, the ability to get products and
services to market quickly, and data insights to enable success.
Clients will benefit from our combined capabilities and we’re
excited to have them join the Accenture family.”
Today’s brands demand the ability to create content with
quality, consistency and scale across multiple markets, and
CreativeDrive’s global footprint will support that need.
Headquartered in New York City, with additional locations across
the U.S., Australia, Brazil, China, Costa Rica, Singapore, South
Africa, and the U.K., CreativeDrive has approximately 700 employees
and over 400,000 square feet of fit-for-purpose studio space for
managed production shoots and co-creation with clients.
“We are thrilled to be joining forces with Accenture to help
clients meet their accelerated demand for personalized and
compelling content at scale, particularly as many brands today
struggle with a fragmented approach,” said Myles Peacock, CEO,
CreativeDrive. “As part of Accenture, we’ll be able to create a
holistic experience for brands — from content capture through
cross-channel activation — and meet the radically evolving needs of
brands today.”
About Accenture Accenture is a leading global
professional services company, providing a broad range of services
in strategy and consulting, interactive, technology and operations,
with digital capabilities across all of these services. We combine
unmatched experience and specialized capabilities across more than
40 industries — powered by the world’s largest network of Advanced
Technology and Intelligent Operations centers. With 513,000 people
serving clients in more than 120 countries, Accenture brings
continuous innovation to help clients improve their performance and
create lasting value across their enterprises. Visit us at
www.accenture.com.
Accenture Interactive is reimagining business through
experience. We drive sustainable growth by creating meaningful
experiences that live at the intersection of purpose and
innovation. By connecting deep human and business insights with the
possibilities of technology, we design, build, communicate and run
experiences that make lives easier, more productive and rewarding.
Accenture Interactive is ranked the world’s largest digital agency
by Ad Age and has been named a Most Innovative Company by Fast
Company. To learn more, follow us @AccentureACTIVE and visit
www.accentureinteractive.com.
Forward-Looking Statements Except for the historical
information and discussions contained herein, statements in this
news release may constitute forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Words such as “may,” “will,” “should,” “likely,” “anticipates,”
“expects,” “intends,” “plans,” “projects,” “believes,” “estimates,”
“positioned,” “outlook” and similar expressions are used to
identify these forward-looking statements. These statements involve
a number of risks, uncertainties and other factors that could cause
actual results to differ materially from those expressed or
implied. For a discussion of risks and actions taken in response to
the coronavirus (COVID-19) pandemic, see “Our results of operations
have been significantly adversely affected and could in the future
be materially adversely impacted by the COVID-19 pandemic” under
Item 1A, “Risk Factors” in Accenture plc’s Quarterly Report on Form
10-Q for the quarterly period ended May 31, 2020. Many of the
following risks, uncertainties and other factors identified below
are, and will be, amplified by the COVID-19 pandemic. These risks
include, without limitation, risks that: the transaction might not
achieve the anticipated benefits for Accenture; Accenture’s results
of operations have been significantly adversely affected and could
in the future be materially adversely impacted by the COVID-19
pandemic; Accenture’s results of operations could be adversely
affected by volatile, negative or uncertain economic and political
conditions and the effects of these conditions on the company’s
clients’ businesses and levels of business activity; Accenture’s
business depends on generating and maintaining ongoing, profitable
client demand for the company’s services and solutions including
through the adaptation and expansion of its services and solutions
in response to ongoing changes in technology and offerings, and a
significant reduction in such demand or an inability to respond to
the evolving technological environment could materially affect the
company’s results of operations; if Accenture is unable to keep its
supply of skills and resources in balance with client demand around
the world and attract and retain professionals with strong
leadership skills, the company’s business, the utilization rate of
the company’s professionals and the company’s results of operations
may be materially adversely affected; Accenture could face legal,
reputational and financial risks if the company fails to protect
client and/or company data from security breaches or cyberattacks;
the markets in which Accenture operates are highly competitive, and
Accenture might not be able to compete effectively; changes in
Accenture’s level of taxes, as well as audits, investigations and
tax proceedings, or changes in tax laws or in their interpretation
or enforcement, could have a material adverse effect on the
company’s effective tax rate, results of operations, cash flows and
financial condition; Accenture’s profitability could materially
suffer if the company is unable to obtain favorable pricing for its
services and solutions, if the company is unable to remain
competitive, if its cost-management strategies are unsuccessful or
if it experiences delivery inefficiencies; Accenture’s results of
operations could be materially adversely affected by fluctuations
in foreign currency exchange rates; as a result of Accenture’s
geographically diverse operations and its growth strategy to
continue to expand in its key markets around the world, the company
is more susceptible to certain risks; Accenture’s business could be
materially adversely affected if the company incurs legal
liability; Accenture’s work with government clients exposes the
company to additional risks inherent in the government contracting
environment; if Accenture is unable to manage the organizational
challenges associated with its size, the company might be unable to
achieve its business objectives; Accenture’s ability to attract and
retain business and employees may depend on its reputation in the
marketplace; if Accenture does not successfully manage and develop
its relationships with key alliance partners or fails to anticipate
and establish new alliances in new technologies, the company’s
results of operations could be adversely affected; Accenture might
not be successful at acquiring, investing in or integrating
businesses, entering into joint ventures or divesting businesses;
if Accenture is unable to protect or enforce its intellectual
property rights or if Accenture’s services or solutions infringe
upon the intellectual property rights of others or the company
loses its ability to utilize the intellectual property of others,
its business could be adversely affected; Accenture’s results of
operations and share price could be adversely affected if it is
unable to maintain effective internal controls; changes to
accounting standards or in the estimates and assumptions Accenture
makes in connection with the preparation of its consolidated
financial statements could adversely affect its financial results;
many of Accenture’s contracts include fees subject to the
attainment of targets or specific service levels, which could
increase the variability of the company’s revenues and impact its
margins; Accenture might be unable to access additional capital on
favorable terms or at all and if the company raises equity capital,
it may dilute its shareholders’ ownership interest in the company;
Accenture may be subject to criticism and negative publicity
related to its incorporation in Ireland; as well as the risks,
uncertainties and other factors discussed under the “Risk Factors”
heading in Accenture plc’s most recent Annual Report on Form 10-K,
Quarterly Report on Form 10-Q and other documents filed with or
furnished to the Securities and Exchange Commission. Statements in
this news release speak only as of the date they were made, and
Accenture undertakes no duty to update any forward-looking
statements made in this news release or to conform such statements
to actual results or changes in Accenture’s expectations.
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version on businesswire.com: https://www.businesswire.com/news/home/20200813005119/en/
Kelly Coffed Accenture +1 404 219 3100
kelly.coffed@accenture.com
Jenn Francis Accenture +1 312 693 4411
jennifer.francis@accenture.com
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