Accenture Helps Radisson Hotel Group Transform its Group Sales, Bus. Development, & Operations in the Americas with Integrate...
August 12 2019 - 8:59AM
Business Wire
Platform built on Salesforce improves
effectiveness and efficiency of operations, enables growth
Accenture (NYSE: ACN) has helped Radisson Hotel Group in the
Americas develop and implement a new digital customer relationship
management platform and mobile application, bringing them together
in a single, scalable system that makes it easier for the company’s
franchisees and owners to do business with the global hotel group.
The new platform helps to effectively drive sales growth, while
ensuring standardized and efficient operations.
Accenture and Radisson Hotel Group have implemented the
cloud-based solution across the company’s Americas portfolio
including: Radisson Blu, Radisson, Radisson RED, Park Inn by
Radisson and Country Inn & Suites by Radisson.
“We continue to look at all the investments we are making
through the lens of our owners and franchisees and this new
platform allows us to dramatically standardize, digitize and
automate our owner, franchisee, and global sales engagement model,”
said Ken Greene, Radisson Hotel Group president, Americas. “We look
forward to continuing our collaboration with Accenture to improve
efficiencies across the company and fuel our future growth
plans.”
Radisson wanted to equip its owners and franchisees — whether
the owner of a single Country Inn & Suites by Radisson or an
owner with a portfolio of hotels across multiple brands and
countries — with standardized tools and information that helps them
to apply for, open and operate their Radisson Hotel Group
properties with greater ease.
As part of the project, Accenture helped develop “Community by
Radisson Hotel Group,” an owner / management facing website that
provides a more personalized, cross-functional approach to improve
the owner and franchisee experience. Built on Salesforce Sales
Cloud and Salesforce Community Cloud, the solution helps owners and
franchisees to easily and consistently onboard hotels, maintain
brand standards, and respond to sales opportunities. For Radisson
Hotel Group team members, the platform digitizes internal processes
to lower operational costs, helps rapidly close deals for new or
renewed properties, and interfaces with owners, franchisees, and
hotel sales customers more consistently for a better experience and
connection with their corporate contacts.
“With Accenture’s help, we’ve developed a solution that
consolidates the franchise-owner touchpoints into a single portal
that provides standardized processes for operational
effectiveness,” said Aly El-Bassuni, Radisson Hotel Group senior
vice president of Franchise Operations, Americas. “The
single-platform solution gives our franchisees the ability to
analyze, consolidate and segment system data to personalize the
right experience at the right time, enhancing their decision-making
capabilities and enabling them to respond more quickly to
ever-changing guest expectations.”
Michael Schmaltz, Accenture managing director for Products
Technology Consulting said, “Radisson Hotel Group understands that
in today’s digitally disruptive environment, the needs and
expectations of owners and franchisees are evolving constantly. The
Salesforce-based integrated solution we’ve developed for Radisson
Hotel Group will enable our stakeholders to take advantage of
existing data assets for improved efficiency and performance, and
greater franchise owner satisfaction.”
Salesforce, Sales Cloud, Community Cloud and others are
trademarks of salesforce.com, inc.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions — underpinned by the world’s largest
delivery network — Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With 482,000 people
serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
About Radisson Hotel Group
Radisson Hotel Group is one of the world's largest hotel groups
with seven distinctive hotel brands, and more than 1,400 hotels in
operation and under development around the world. Radisson Hotel
Group portfolio includes Radisson Collection, Radisson Blu,
Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and
Country Inn & Suites by Radisson.
Radisson Rewards is our global rewards program that delivers
unique and personalized ways to create memorable moments that
matter to our guests. Radisson Rewards offers exceptional loyalty
benefits for our guests, meeting planners, travel agents and
business partners.
Radisson Meetings places its guests and their needs at the heart
of its offer and treats every meeting or event as more than just a
date on the calendar. Radisson Meetings is built around three
strong service commitments: Personal, Professional and Memorable,
while delivering on the brilliant basics and our signature Yes I
Can! service spirit.
More than 95,000 global team members work for Radisson Hotel
Group and at the hotels licensed to operate in its systems. For
more information, visit www.radissonhotelgroup.com/media
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Lara Wozniak Accenture +1 858 252 8208
lara.wozniak@accenture.com
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