Accenture Interactive and Cannes Lions Extend Exclusive 2019 Festival Content to Entire Creative Industry

Date : 07/17/2019 @ 1:59PM
Source : Business Wire
Stock : Accenture Plc (ACN)
Quote : 192.81  -3.53 (-1.80%) @ 1:00AM

Accenture Interactive and Cannes Lions Extend Exclusive 2019 Festival Content to Entire Creative Industry

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Accenture Interactive’s #DigitalDoggyBag is now available to non-delegates and provides innovative and immersive recap of the top Cannes Lions talks, trend takeaways and winner insights

For the first time in the festival’s history, Cannes Lions and Accenture Interactive (NYSE: ACN), the Experience Agency, announce the release of exclusive festival content in the form of the 2019 Digital Doggy Bag to the entire creative industry. Given the popularity of the Digital Doggy Bag’s ‘Week in Review’, which has already accumulated 22,000 views, Cannes Lions and Accenture Interactive are now sharing the key insights and takeaways from the 66th annual Cannes Lions International Festival of Creativity for everybody to enjoy.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190717005176/en/

Accenture Interactive and Cannes Lions bring together the most important highlights and takeaways from the week of the Festival in an easy-to-use digital format (Photo: Business Wire)

At the conclusion of the Festival, Cannes Lions and Accenture Interactive released the official festival ‘Week in Review’ installment of its Digital Doggy Bag activation to all delegates and Digital Pass holders, followed by six editable and customizable topic decks. Starting today, they are making the six topic decks of talks, trends, takeaways and winners available to the entire industry. This comprehensive pack of curated original content contains invaluable insights and trends from the most meaningful Cannes experiences. It is designed to arm and empower those who read it with a celebration of the very best thinking in global creativity.

The public can access the following six Digital Doggy Bag topic decks and weigh in with their reactions on Twitter #digitaldoggybag:

  1. Brand Impact
  2. Transformational Storytelling
  3. Trust & Ethics
  4. Future-proofing the Business
  5. Consumer Experience
  6. Diversity, Inclusivity and Accessibility

Philip Thomas, Chairman, Cannes Lions commented: “Cannes Lions has become such a lightning-rod moment for the industry, when hundreds of speeches are given, thousands of pieces of work are judged, and numerous announcements made, that synthesizing it all is not only important, but essential. The Digital Doggy Bag allows attendees to share the best of the five-day content program with their teams across the globe after the event and makes sense of what can be an overwhelming experience. We’re excited to now make these learnings available to all. There’s no doubt it will add immensely to everyone’s understanding of where our industry is, right here, right now.”

Serving as one of the leading voices at the 66th annual Cannes Lions International Festival of Creativity, Accenture Interactive showcased a broad and rich tapestry of thinking and ideas across its creative capabilities, earning a total of 40 Lions* spanning 12 categories, more than a fivefold increase from last year’s seven. Award wins included two Grands Prix in Film Craft and Film Lions for the thought-provoking and powerful campaign ‘The Truth is Worth It’ for The New York Times. Created by newly acquired creative agency, Droga5, the campaign masterfully highlights the importance of investigative reporting by revealing the rigor and danger behind bringing these stories to life.

“As the Experience Agency, our banner year for Cannes Lions represents a long-term strategic investment we’ve made in growing our creative capabilities, as part of our overall experience proposition. This year marked our most robust presence at the Festival to date, and we are humbled by how well-received we were by the industry,” said Brian Whipple, CEO for Accenture Interactive. “The Digital Doggy Bag is our way of giving back by enhancing everyone’s experience of the event and providing useful insights and lasting memories they can share with their colleagues upon their return.”

The Experience Agency rounded out its presence at the 2019 Festival by hosting a series of events and discussions throughout the week including ten main stage sessions and driving the conversation on topics such as the future of the agency landscape, brand purpose, sustainability, diversity and inclusion.

*Notes to Editors

Accenture Interactive’s Lions included:

2 Grand Prix

Film Craft - ‘The Truth is Worth It’, The New York Times – Droga5

Film Lions - ‘The Truth is Worth It’, The New York Times – Droga5

10 Gold Lions

4 Gold Lions: Film Craft - ‘The Truth is Worth It’, The New York Times – Droga5

1 Gold Lion: Film Lions - ‘The Truth is Worth It’, The New York Times – Droga5

1 Gold Lion: Mobile – ‘Bagelgate’, Philadelphia – Droga5

2 Gold Lions: Mobile – ‘Pocket Franchise’, KFC – HO Communication

1 Gold Lion: Creative eCommerce – ‘Christmas Pocket Store’, KFC – HO Communication

1 Gold Lion: Film Craft – ‘An Open Mind is the Best Look’, Nordstrom – Droga5

14 Silver Lions

1 Silver Lion: Film Lions – ‘Vikings, Lucifer’, Amazon Prime Video – Droga5

1 Silver Lion: Film Lions - ‘An Open Mind is the Best Look’, Nordstrom – Droga5

1 Silver Lion: Mobile – ‘iHOB’, iHOP – Droga5

1 Silver Lion: Brand Experience & Activation – ‘Sleeping Flags’, O.N.E – ROTHCO

1 Silver Lion: PR – ‘iHOB’, iHOP – Droga5

1 Silver Lion: PR - ‘Sleeping Flags’, O.N.E – ROTHCO

2 Silver Lions: Film Craft – ‘Jack Ryan, Vikings’, Amazon Prime Video – Droga5

1 Silver Lion: Film Craft - ‘The Truth is Worth It’, The New York Times – Droga5

4 Silver Lions: Film Craft - ‘An Open Mind is the Best Look’, Nordstrom – Droga5

1 Silver Lion: Design – ‘Coal Drops Yard’, Argent – Droga5

14 Bronze Lions

1 Bronze Lion: Outdoor – ‘Snowflakes’, The British Army – Karmarama

1 Bronze Lion: Outdoor - ‘Sleeping Flags’, O.N.E – ROTHCO

1 Bronze Lion: Print & Publishing – ‘Roots’, AIB - ROTHCO

1 Bronze Lion: Print & Publishing – ‘Read More, Listen More’, The New York Times – Droga5

1 Bronze Lion: Entertainment - ‘The Truth is Worth It’, The New York Times – Droga5

1 Bronze Lion: Entertainment Lions for Sport – ‘Mama Said Knock You Out’, JP Morgan CHASE & Co. – Droga5

1 Bronze Lion: Film Craft - ‘Mama Said Knock You Out’, JP Morgan CHASE & Co. – Droga5

1 Bronze Lion: Film Craft - ‘Jack Ryan, Vikings, Lucifer’, Amazon – Droga5

1 Bronze Lion: Film Craft – ‘Jack Ryan, Vikings’, Amazon Prime Video – Droga5

1 Bronze Lion: PR – ‘New Australia-land’, Meat & Livestock Australia – The Monkeys

1 Bronze Lion: PR – ‘Bagelgate’, Philadelphia – Droga5

1 Bronze Lion: Creative Effectiveness – ‘Dundee’, Tourism Australia – Droga5

1 Bronze Lion: Mobile - ‘Bagelgate’, Philadelphia – Droga5

1 Bronze Lion: Film Lions – ‘Boob Balls’, Bereli – The Monkeys

About Accenture

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 482,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report. To learn more, follow us @AccentureACTIVE and visit www.accentureinteractive.com.

This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks.

Copyright © 2019 Accenture. All rights reserved. Accenture and its logo are trademarks of Accenture.

David LaBar Accenture +1 646.456.4505 david.labar@accenture.com

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