Accenture Interactive’s #DigitalDoggyBag is now
available to non-delegates and provides innovative and immersive
recap of the top Cannes Lions talks, trend takeaways and winner
insights
For the first time in the festival’s history, Cannes Lions and
Accenture Interactive (NYSE: ACN), the Experience Agency, announce
the release of exclusive festival content in the form of the 2019
Digital Doggy Bag to the entire creative industry. Given the
popularity of the Digital Doggy Bag’s ‘Week in Review’, which has
already accumulated 22,000 views, Cannes Lions and Accenture
Interactive are now sharing the key insights and takeaways from the
66th annual Cannes Lions International Festival of Creativity for
everybody to enjoy.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190717005176/en/
Accenture Interactive and Cannes Lions
bring together the most important highlights and takeaways from the
week of the Festival in an easy-to-use digital format (Photo:
Business Wire)
At the conclusion of the Festival, Cannes Lions and Accenture
Interactive released the official festival ‘Week in Review’
installment of its Digital Doggy Bag activation to all delegates
and Digital Pass holders, followed by six editable and customizable
topic decks. Starting today, they are making the six topic decks of
talks, trends, takeaways and winners available to the entire
industry. This comprehensive pack of curated original content
contains invaluable insights and trends from the most meaningful
Cannes experiences. It is designed to arm and empower those who
read it with a celebration of the very best thinking in global
creativity.
The public can access the following six Digital Doggy Bag topic
decks and weigh in with their reactions on Twitter
#digitaldoggybag:
- Brand Impact
- Transformational Storytelling
- Trust & Ethics
- Future-proofing the Business
- Consumer Experience
- Diversity, Inclusivity and Accessibility
Philip Thomas, Chairman, Cannes Lions commented: “Cannes Lions
has become such a lightning-rod moment for the industry, when
hundreds of speeches are given, thousands of pieces of work are
judged, and numerous announcements made, that synthesizing it all
is not only important, but essential. The Digital Doggy Bag allows
attendees to share the best of the five-day content program with
their teams across the globe after the event and makes sense of
what can be an overwhelming experience. We’re excited to now make
these learnings available to all. There’s no doubt it will add
immensely to everyone’s understanding of where our industry is,
right here, right now.”
Serving as one of the leading voices at the 66th annual Cannes
Lions International Festival of Creativity, Accenture Interactive
showcased a broad and rich tapestry of thinking and ideas across
its creative capabilities, earning a total of 40 Lions* spanning 12
categories, more than a fivefold increase from last year’s seven.
Award wins included two Grands Prix in Film Craft and Film Lions
for the thought-provoking and powerful campaign ‘The Truth is Worth
It’ for The New York Times. Created by newly acquired creative
agency, Droga5, the campaign masterfully highlights the importance
of investigative reporting by revealing the rigor and danger behind
bringing these stories to life.
“As the Experience Agency, our banner year for Cannes Lions
represents a long-term strategic investment we’ve made in growing
our creative capabilities, as part of our overall experience
proposition. This year marked our most robust presence at the
Festival to date, and we are humbled by how well-received we were
by the industry,” said Brian Whipple, CEO for Accenture
Interactive. “The Digital Doggy Bag is our way of giving back by
enhancing everyone’s experience of the event and providing useful
insights and lasting memories they can share with their colleagues
upon their return.”
The Experience Agency rounded out its presence at the 2019
Festival by hosting a series of events and discussions throughout
the week including ten main stage sessions and driving the
conversation on topics such as the future of the agency landscape,
brand purpose, sustainability, diversity and inclusion.
*Notes to Editors
Accenture Interactive’s Lions included:
2 Grand Prix
Film Craft - ‘The Truth is Worth It’, The New York Times –
Droga5
Film Lions - ‘The Truth is Worth It’, The New York Times –
Droga5
10 Gold Lions
4 Gold Lions: Film Craft - ‘The Truth is Worth It’, The New York
Times – Droga5
1 Gold Lion: Film Lions - ‘The Truth is Worth It’, The New York
Times – Droga5
1 Gold Lion: Mobile – ‘Bagelgate’, Philadelphia – Droga5
2 Gold Lions: Mobile – ‘Pocket Franchise’, KFC – HO
Communication
1 Gold Lion: Creative eCommerce – ‘Christmas Pocket Store’, KFC
– HO Communication
1 Gold Lion: Film Craft – ‘An Open Mind is the Best Look’,
Nordstrom – Droga5
14 Silver Lions
1 Silver Lion: Film Lions – ‘Vikings, Lucifer’, Amazon Prime
Video – Droga5
1 Silver Lion: Film Lions - ‘An Open Mind is the Best Look’,
Nordstrom – Droga5
1 Silver Lion: Mobile – ‘iHOB’, iHOP – Droga5
1 Silver Lion: Brand Experience & Activation – ‘Sleeping
Flags’, O.N.E – ROTHCO
1 Silver Lion: PR – ‘iHOB’, iHOP – Droga5
1 Silver Lion: PR - ‘Sleeping Flags’, O.N.E – ROTHCO
2 Silver Lions: Film Craft – ‘Jack Ryan, Vikings’, Amazon Prime
Video – Droga5
1 Silver Lion: Film Craft - ‘The Truth is Worth It’, The New
York Times – Droga5
4 Silver Lions: Film Craft - ‘An Open Mind is the Best Look’,
Nordstrom – Droga5
1 Silver Lion: Design – ‘Coal Drops Yard’, Argent – Droga5
14 Bronze Lions
1 Bronze Lion: Outdoor – ‘Snowflakes’, The British Army –
Karmarama
1 Bronze Lion: Outdoor - ‘Sleeping Flags’, O.N.E – ROTHCO
1 Bronze Lion: Print & Publishing – ‘Roots’, AIB -
ROTHCO
1 Bronze Lion: Print & Publishing – ‘Read More, Listen
More’, The New York Times – Droga5
1 Bronze Lion: Entertainment - ‘The Truth is Worth It’, The New
York Times – Droga5
1 Bronze Lion: Entertainment Lions for Sport – ‘Mama Said Knock
You Out’, JP Morgan CHASE & Co. – Droga5
1 Bronze Lion: Film Craft - ‘Mama Said Knock You Out’, JP Morgan
CHASE & Co. – Droga5
1 Bronze Lion: Film Craft - ‘Jack Ryan, Vikings, Lucifer’,
Amazon – Droga5
1 Bronze Lion: Film Craft – ‘Jack Ryan, Vikings’, Amazon Prime
Video – Droga5
1 Bronze Lion: PR – ‘New Australia-land’, Meat & Livestock
Australia – The Monkeys
1 Bronze Lion: PR – ‘Bagelgate’, Philadelphia – Droga5
1 Bronze Lion: Creative Effectiveness – ‘Dundee’, Tourism
Australia – Droga5
1 Bronze Lion: Mobile - ‘Bagelgate’, Philadelphia – Droga5
1 Bronze Lion: Film Lions – ‘Boob Balls’, Bereli – The
Monkeys
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions — underpinned by the world’s largest
delivery network — Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With 482,000 people
serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
Accenture Interactive helps the world’s leading brands transform
their customer experiences across the entire customer journey.
Through our connected offerings in design, marketing, content and
commerce, we create new ways to win in today’s experience-led
economy. Accenture Interactive is ranked the world’s largest
digital agency in the latest Ad Age Agency Report. To learn more,
follow us @AccentureACTIVE and visit
www.accentureinteractive.com.
This document makes descriptive reference to trademarks that may
be owned by others. The use of such trademarks herein is not an
assertion of ownership of such trademarks by Accenture and is not
intended to represent or imply the existence of an association
between Accenture and the lawful owners of such trademarks.
Copyright © 2019 Accenture. All rights reserved. Accenture and
its logo are trademarks of Accenture.
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David LaBar Accenture +1 646.456.4505
david.labar@accenture.com
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