Febreze Destinations Collection Introduces The 'Forbidden' to Its Scent Collection
January 26 2010 - 8:13AM
PR Newswire (US)
New Thai Dragon Fruit Scent Brings the Exotic Fragrances of
Thailand into The Home CINCINNATI, Jan. 26 /PRNewswire-FirstCall/
-- Febreze is introducing an authentic fragrance to its premium
Destinations Collection, inspired by exotic scents from the
tropical coastline of Thailand. The new Thai Dragon Fruit
fragrance, the next trend in scent, not only awakens the senses,
but gives homes a feeling of renewal. For many consumers, dragon
fruit remains a "forbidden" fruit available exclusively in the
exotic locale of Thailand. Thai Dragon Fruit is the latest in
Febreze's complete Destinations Collection, joining other scents
inspired by tropical getaways and international travel like
Hawaiian Aloha, Brazilian Carnaval and Moroccan Bazaar. The Febreze
Destinations Collection was created by infusing scents from these
locations into the Febreze product line that includes Fabric
Refresher, Air Effects, Candles and NOTICEables. "In expanding the
scents that Febreze Destinations Collection has to offer, we are
bringing the exotic aspects of Thailand to our consumers through an
authentic scenting experience," said Scott Beal, Febreze brand
manager. The release of Thai Dragon Fruit comes right in time for
the arrival of the cold and gloomy winter weather, when most
Americans feel the blues. Scientists have pegged days in the winter
season as the most depressing based on an equation of variables
including: weather, monthly salary, time since the holidays and low
motivational levels. With Americans feeling the blues, the winter
season is the perfect time to indulge in the calm and exotic. The
Febreze Destinations Collection makes it possible for consumers to
find refuge from their seasonal funk by creating an experiential
scenting oasis to revitalize the senses, as well as a calm and
relaxing ambience to lift the spirits without ever having to leave
their home. "Studies have shown that, surprisingly, people fighting
the winter blues have an increased sensitivity to smell compared to
their happier peers," said noted scent expert and author Dr. Rachel
Herz. "Therefore, an appealing fragrance would be especially likely
to have a positive effect on their mood, but anyone can experience
an uplift in mood and the reawakening of pleasant feelings and
memories by lighting an enchantingly exotic scent like Thai Dragon
Fruit." The launch will be supported with an "Inspired to be Bold"
sweepstakes on http://www.febreze.com/ that runs from February 1
through May 2, 2010. Febreze will help consumers "escape" the
winter blues, by giving one lucky grand prize winner a trip for two
to Thailand and offering hundreds of redeemable coupons for any one
Febreze Destinations Collection Thai Dragon Fruit product. The
Febreze Destinations Collection is available nationally at food,
drug and mass retailers with suggested prices ranging from $2.99 to
$7.99. For more information on the sweepstakes and Febreze product
offerings, visit http://www.febreze.com/ or follow Febreze on
Twitter @Febreze_Fresh. About Procter & Gamble [NYSE: PG] Four
billion times a day, P&G brands touch the lives of people
around the world. The company has one of the strongest portfolios
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about P&G and its brands. DATASOURCE: Procter & Gamble
CONTACT: Charlotte Cavaretta, MS&L, +1-212-468-3590, or Dewayne
Guy, P&G, +1-513-983-2086, Web Site: http://www.pg.com/
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