Alliance Raises the Bar on Audit Data Services and Software Solutions for Beverage Alcohol Suppliers NORWALK, Conn., June 12 /PRNewswire/ -- Adams Beverage Research, the leading provider of causal (retail merchandising) information services to the beverage alcohol industry, and Kenosia Corporation, a leading enterprise software solutions company, today announce the launch of a partnership designed to leverage the strengths of both organizations in providing value-added information to beverage alcohol suppliers. "Manufacturers have long struggled with quickly finding insights and opportunities in the masses of data available to them," says Marion Minor, president and CEO of M2MEDIA360, parent company of Adams Beverage Research. "Our new offering is a catalyst in that effort by overlaying our rich causal data with manufacturers' proprietary sources; Adams and Kenosia has finally broken the code and our clients will truly be the beneficiaries." "We are excited to be working closer with Adams Beverage Research, a leading data provider to many of our clients," says John Boccuzzi, Jr., CEO of Kenosia. "Kenosia is always looking for ways to provide additional value to current and prospective clients through better methods of analyzing disparate data. Through our DataAlchemy application, beverage alcohol suppliers will be able to leverage the value of their scanning, POS, shipment, survey, and demographic data, along with the data sources provided by Adams." Adams Beverage Research offers a variety of syndicated off-premise services, including Promotrac(TM), for monthly display tracking, Pricetrac(TM) and Shelftrac(TM) for shelf and stocking attributes, and Featuretrac -- the industry's leading source for retailer advertisement tracking. "We can now offer our clients a fully integrated delivery option that directly correlates the in-store and feature data we collect with the supplier's own internal sources. Our services have been a mainstay of the industry for 20 years; our partnership with Kenosia makes our data delivery and integration value-maximizing," says Minor. Citing an example of this, Mark Halgunseth, senior sales development manager, Bacardi-Martini USA, Inc, states, "I am excited to see the richness of Featuretrac data come together with the strong delivery of DataAlchemy. Bacardi has already benefited from this combination of data and delivery for over 3 years." About Adams Beverage Research Adams Beverage Research, the information services division of Adams Beverage Group, publishers of Cheers, Beverage Dynamics, and the Adams Handbook series, has been providing both syndicated and custom audit data services to the beverage alcohol industry for 20 years. Services include Featuretrac(TM), Pricetrac(TM), Promotrac(TM), Shelftrac(TM), and OnTrac(TM) -- an annual on-premise program. The company specializes in off- and on-premise programs across all channels and outlet types. For additional information about Adams Beverage Research, visit http://www.beveragenet.net/. Adams Beverage Research is owned by M2MEDIA360 (also known as Bev Al Communications) a B-to-B media company with separate, distinct and highly vertical properties. Its offerings explore traditional and new marketing methods and reader education. About Kenosia Corporation Kenosia Corporation offers leading enterprise software solutions to retail product manufacturers, retailers, and sales agents. Kenosia's solutions include DataAlchemy -- the industry standard for fact-based selling, including category management that drives the top line by multiplying the return on information investment. For additional information about Kenosia, visit http://www.kenosia.com/. Kenosia Corporation is owned and operated by HALO Technology Holdings, Inc. (OTC:HALO) (BULLETIN BOARD: HALO) , a holding company for established enterprise software companies. For more information visit http://www.haloholdings.com/. For all press inquiries, please contact: Andrew Esham Vice President & Managing Director Adams Beverage Research Phone: (206) 709-4112 John Boccuzzi, Jr. CEO Kenosia Corporation Phone: (203) 730-8800, Ext. 305 DATASOURCE: Adams Beverage Research CONTACT: Andrew Esham, Vice President & Managing Director of Adams Beverage Research, +1-206-709-4112, ; or John Boccuzzi, Jr., CEO of Kenosia Corporation, +1-203-730-8800, Ext. 305, Web site: http://www.beveragenet.net/ http://www.kenosia.com/

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