Adams Beverage Research and Kenosia Corporation Announce New Partnership
June 12 2006 - 9:30AM
PR Newswire (US)
Alliance Raises the Bar on Audit Data Services and Software
Solutions for Beverage Alcohol Suppliers NORWALK, Conn., June 12
/PRNewswire/ -- Adams Beverage Research, the leading provider of
causal (retail merchandising) information services to the beverage
alcohol industry, and Kenosia Corporation, a leading enterprise
software solutions company, today announce the launch of a
partnership designed to leverage the strengths of both
organizations in providing value-added information to beverage
alcohol suppliers. "Manufacturers have long struggled with quickly
finding insights and opportunities in the masses of data available
to them," says Marion Minor, president and CEO of M2MEDIA360,
parent company of Adams Beverage Research. "Our new offering is a
catalyst in that effort by overlaying our rich causal data with
manufacturers' proprietary sources; Adams and Kenosia has finally
broken the code and our clients will truly be the beneficiaries."
"We are excited to be working closer with Adams Beverage Research,
a leading data provider to many of our clients," says John
Boccuzzi, Jr., CEO of Kenosia. "Kenosia is always looking for ways
to provide additional value to current and prospective clients
through better methods of analyzing disparate data. Through our
DataAlchemy application, beverage alcohol suppliers will be able to
leverage the value of their scanning, POS, shipment, survey, and
demographic data, along with the data sources provided by Adams."
Adams Beverage Research offers a variety of syndicated off-premise
services, including Promotrac(TM), for monthly display tracking,
Pricetrac(TM) and Shelftrac(TM) for shelf and stocking attributes,
and Featuretrac -- the industry's leading source for retailer
advertisement tracking. "We can now offer our clients a fully
integrated delivery option that directly correlates the in-store
and feature data we collect with the supplier's own internal
sources. Our services have been a mainstay of the industry for 20
years; our partnership with Kenosia makes our data delivery and
integration value-maximizing," says Minor. Citing an example of
this, Mark Halgunseth, senior sales development manager,
Bacardi-Martini USA, Inc, states, "I am excited to see the richness
of Featuretrac data come together with the strong delivery of
DataAlchemy. Bacardi has already benefited from this combination of
data and delivery for over 3 years." About Adams Beverage Research
Adams Beverage Research, the information services division of Adams
Beverage Group, publishers of Cheers, Beverage Dynamics, and the
Adams Handbook series, has been providing both syndicated and
custom audit data services to the beverage alcohol industry for 20
years. Services include Featuretrac(TM), Pricetrac(TM),
Promotrac(TM), Shelftrac(TM), and OnTrac(TM) -- an annual
on-premise program. The company specializes in off- and on-premise
programs across all channels and outlet types. For additional
information about Adams Beverage Research, visit
http://www.beveragenet.net/. Adams Beverage Research is owned by
M2MEDIA360 (also known as Bev Al Communications) a B-to-B media
company with separate, distinct and highly vertical properties. Its
offerings explore traditional and new marketing methods and reader
education. About Kenosia Corporation Kenosia Corporation offers
leading enterprise software solutions to retail product
manufacturers, retailers, and sales agents. Kenosia's solutions
include DataAlchemy -- the industry standard for fact-based
selling, including category management that drives the top line by
multiplying the return on information investment. For additional
information about Kenosia, visit http://www.kenosia.com/. Kenosia
Corporation is owned and operated by HALO Technology Holdings, Inc.
(OTC:HALO) (BULLETIN BOARD: HALO) , a holding company for
established enterprise software companies. For more information
visit http://www.haloholdings.com/. For all press inquiries, please
contact: Andrew Esham Vice President & Managing Director Adams
Beverage Research Phone: (206) 709-4112 John Boccuzzi, Jr. CEO
Kenosia Corporation Phone: (203) 730-8800, Ext. 305 DATASOURCE:
Adams Beverage Research CONTACT: Andrew Esham, Vice President &
Managing Director of Adams Beverage Research, +1-206-709-4112, ; or
John Boccuzzi, Jr., CEO of Kenosia Corporation, +1-203-730-8800,
Ext. 305, Web site: http://www.beveragenet.net/
http://www.kenosia.com/
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