- Zynga Completes Acquisition of Peak Effective as of July 1,
2020
- Peak will Maintain Their Unique Creative Culture and Brand
Identity
- Zynga to Update Full Year 2020 Guidance when Reporting Q2 2020
Financial Results on August 5, 2020
Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive
entertainment, and Peak, Istanbul-based creator of Toon Blast and
Toy Blast, announced today that the companies have closed the
transaction under which Zynga acquired all of the issued and
outstanding common shares of Peak for a total purchase price of
approximately $1.85 billion comprised approximately of equal
contributions of cash and Zynga common stock. Peak brings to Zynga
a renowned, talented team and two forever franchises, Toon Blast
and Toy Blast, that have consistently ranked within the top 10 and
top 20 U.S. iPhone grossing games for the past two years,
respectively.
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Zynga Closes Transformational Acquisition
of Istanbul-based Peak; Expands Forever Franchise Portfolio with
Toon Blast and Toy Blast (Graphic: Business Wire)
Peak will continue to be led by founder and Chief Executive
Officer Sidar Sahin and its current management team. Additionally,
the company plans to maintain its headquarters in Istanbul,
Turkey.
“We are delighted to welcome Sidar and Peak’s extraordinarily
talented team to Zynga,” said Frank Gibeau, Chief Executive Officer
of Zynga. “With the addition of Toon Blast and Toy Blast, we are
expanding our live services portfolio to eight forever franchises,
meaningfully increasing our global audience base, and adding to our
exciting new game pipeline. As a combined team, we are well
positioned to grow faster together.”
“We are very happy to finalize this monumental partnership that
will affect not only Zynga and Peak, but the whole mobile gaming
industry,” said Sidar Sahin, founder and Chief Executive Officer of
Peak. “At the heart of this partnership lies a common vision -- to
bring people together through games. Peak’s culture is rooted in
relentless learning and progress, so as we embark on this new
chapter in our journey together with Zynga, we remain as committed
as ever to our unique culture. We’re very excited for our combined
future and what we will accomplish together.”
Founded in 2010 by Sidar Sahin, Peak has developed the beloved
game franchises Toon Blast and Toy Blast. Known for their
innovation, creativity and exquisite design, Toon Blast and Toy
Blast popularized the ‘collapse’ mechanic within match-3 puzzle
games, and have captured a highly engaged global audience base that
ranks among the industry's best in player retention. Collectively,
Toon Blast and Toy Blast have more than 12 million average mobile
DAUs. Peak is expected to grow Zynga’s average mobile DAUs by more
than 60% while strengthening Zynga’s international audience. Peak
also enhances Zynga’s new game pipeline with additional projects in
early development.
The close of this acquisition is effective as of July 1, 2020.
Zynga expects to update its full year 2020 guidance when reporting
Q2 2020 financial results on August 5, 2020.
Editor’s note:
Key art and broadcast assets available for use at the following
link: https://bit.ly/ZyngaKeyArtandVideo
About Zynga Inc.
Zynga is a global leader in interactive entertainment with a
mission to connect the world through games. To date, more than one
billion people have played Zynga’s franchises including CSR
Racing™, Empires & Puzzles™, Merge Dragons!™, Merge Magic!™,
Words With Friends™ and Zynga Poker™. Zynga’s games are available
in more than 150 countries and are playable across social platforms
and mobile devices worldwide. Founded in 2007, the company is
headquartered in San Francisco with locations in the U.S., Canada,
U.K., Ireland, India, Turkey and Finland. For more information,
visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook
or the Zynga blog.
About Peak
Peak is a leading mobile gaming company powered by a team that
values relentless progress. Peak believes the best products are
created when talented people form autonomous teams that strive for
impact. Peak currently has two top charting mobile franchises --
Toon Blast and Toy Blast -- that have consistently ranked within
the top 10 and top 20 U.S. iPhone grossing games for the past two
years, respectively, and collectively have more than 12 million
average mobile DAUs. Peak, founded in 2010, is based in Istanbul,
Turkey. For more information visit www.peak.com.
Forward-Looking Statements
This press release contains forward-looking statements,
including those statements relating to our ability to achieve the
intended benefits of acquiring Peak Oyun Yazılım ve Pazarlama
Anonim Şirketin (“Peak”), including expanding our global audience,
growing our average mobile DAU and our overall growth, and updates
to our expected and future financial performance. Forward-looking
statements often include words such as “outlook,” “projected,”
“planned,” “intends,” “will,” “anticipate,” “believe,” “target,”
“expect,” and statements in the future tense are generally
forward-looking. The achievement or success of the matters covered
by such forward-looking statements involves significant risks,
uncertainties, and assumptions. Undue reliance should not be placed
on such forward-looking statements, which are based on information
available to us on the date hereof. We assume no obligation to
update such statements. More information about these risks,
uncertainties, and assumptions are or will be described in greater
detail in our public filings with the Securities and Exchange
Commission (the “SEC”), copies of which may be obtained by visiting
our Investor Relations website at http://investor.zynga.com or the
SEC’s web site at www.sec.gov.
Key Operating Metrics
We manage our business by tracking several operating metrics,
including Mobile DAUs. “Mobile DAUs,” which measure daily active
users of our mobile games, is recorded and estimated by our
internal analytics systems. We determine Mobile DAUs and other
operating metrics by using internal company data based on tracking
of user account activity. We also use information provided by third
parties, including third party network logins provided by platform
providers, to help us track whether a player logged in under two or
more different user accounts is the same individual.
Mobile DAUs. We define Mobile DAUs
as the number of individuals who played one of our mobile games
during a particular day. Average Mobile DAUs for a particular
period is the average of the Mobile DAUs for each day during that
period. Under this metric, an individual who plays two different
mobile games on the same day is counted as two DAUs. We use Mobile
DAUs as a measure of audience engagement.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200702005008/en/
Zynga Investor Relations: Rebecca Lau Investors@zynga.com
Zynga Press: Sarah Ross Sarah@zynga.com
Peak Press: Barlas Cevikus Barlas@peak.com
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