SEATTLE, July 7, 2021 /PRNewswire/ -- Zillow
today announced new improvements to its Premier Agent program to
better recognize Premier Agent partners who are creating an
exceptional customer experience for home buyers and sellers, and to
provide partners with training and development resources to support
and help grow their business.
"Focusing on the customer has been in Zillow's DNA since the
company's inception, and we want to partner with fantastic agents
who are directly working with our shared customers to deliver a
great experience," said Racquel
Russell, Zillow vice president of partner success. "We have
heard from our partners that great agents do more than provide
excellent customer service, and we are evolving Best of Zillow to
recognize more of the work great agents are doing to get results
for their clients."
Zillow is working to create a more streamlined transaction
experience for today's consumers, and real estate professionals who
share that vision are essential to delivering that experience to
home buyers and sellers. Zillow supports Premier Agent partners
with tools and products to help them efficiently manage and grow
their business. This allows agents to focus on providing their
local market expertise as they help customers navigate the buying
and selling process.
When Best of Zillow was introduced in 2018, it identified agents
based solely on customer satisfaction scores. Starting in October,
the Best of Zillow status will evolve to incorporate additional,
actionable metrics such as agents' transaction history and their
readiness to take on customer connections and grow with Zillow.
Premier Agent partners will be able to see their performance in a
new Best of Zillow report, along with the target score to reach
Best of Zillow status.
Agents who earn Best of Zillow will gain exclusive access to
events to share insights and network with their peers from across
the country. They will also have opportunities to reach more
customers through advertising bonuses and priority access to new
inventory.
Zillow is also improving the level of support it provides to
help agents grow their business by moving business and growth
advisors into the field to bring Premier Agent partners more local
market insights, and offering more tailored training and
development resources. These training resources were developed
based on feedback from our top partners, as well as internal Zillow
data that reveals the behaviors that have the greatest impact on
building lasting relationships with customers and helping them
successfully buy or sell a home.
"Great agents who leverage the latest technology to give their
clients the best possible experience are the future of real
estate," said Stephen Capezza,
senior vice president of Premier Agent sales and partnerships.
"These professionals are essential partners to Zillow, and we're
excited to offer new and more localized support to help them
succeed. Together we can help our shared customers find the
home where they'll spend the next phase of their lives."
Premier Agent partners also will have on-demand access to Zillow
product demos, content from top-performing agents and interactive
classes through Zillow Academy, a new online learning platform with
courses they can take at their own pace.
For more information about Zillow's Premier Agent program, visit
https://www.zillow.com/premier-agent/.
About Zillow Group
Zillow Group, Inc. (NASDAQ: Z and
ZG) is reimagining real estate to make it easier to unlock life's
next chapter.
As the most-visited real estate website in the United States, Zillow® and its affiliates
offer customers an on-demand experience for selling, buying,
renting or financing with transparency and nearly seamless
end-to-end service. Zillow Offers® buys and sells homes directly in
dozens of markets across the country, allowing sellers control over
their timeline. Zillow Home Loans™, our affiliate lender, provides
our customers with an easy option to get pre-approved and secure
financing for their next home purchase. Zillow recently launched
Zillow Homes, Inc., a licensed brokerage entity, to streamline
Zillow Offers transactions.
Zillow Group's brands, affiliates and subsidiaries include
Zillow®; Zillow Offers®; Zillow Premier Agent®; Zillow Home Loans™;
Zillow Closing Services™; Zillow Homes, Inc.; Trulia®; Out East®;
StreetEasy® and HotPads®. Zillow Home Loans, LLC is an Equal
Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org).
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SOURCE Zillow Group