LAS VEGAS, July 28, 2021 /PRNewswire/ -- WynnBET, the
premier mobile sports betting app from Wynn Resorts, the global
leader in luxury hospitality, and CUMULUS MEDIA (NASDAQ: CMLS), a
leading media, advertising, and marketing services company,
announced today the launch of a multi-year, multi-platform
partnership which activates CUMULUS MEDIA's ability to reach more
than 250 million listeners each month to drive users to the WynnBET
app. Under the terms of the deal, WynnBET becomes one of CUMULUS
MEDIA's largest advertising and marketing partners.
With this partnership, WynnBET benefits from CUMULUS MEDIA's
massive reach and strong consumer engagement across multiple
touchpoints, including national exposure in Westwood One's marquis
play-by-play programming, and endorsements from preeminent sports
host Jim Rome; local connections via
advertising on Cumulus' radio stations, multiple studio
sponsorships, and brand endorsements from local personalities;
extensive digital exposure via social media, streaming, podcasting,
and smart speakers; and on-site events. Additionally, the companies
plan to create content that both entertains listeners and deepens
consumer engagement with the WynnBET brand.
As part of the agreement, WynnBET leverages CUMULUS MEDIA's
unique advanced targeting technology, which enables WynnBET to
customize multiple brand messages and deliver tailored content to
different markets and demographics across hundreds of radio
stations.
"This partnership with CUMULUS MEDIA provides WynnBET the
ability to deliver specific, customized messaging to targeted
markets throughout Cumulus' network of hundreds of stations," Wynn
Interactive CEO Craig
Billings said. "In addition, WynnBET will have a
significant advertising presence on Westwood One's nationally
syndicated programming, including football pre-game and
play-by-play, and we will work with Cumulus to create some
exciting, branded content over the life of the partnership."
"With Wynn's focus on exceptional quality and high-touch
customer experiences, we believe WynnBET will be a leader among the
sports betting apps, and we are excited to deploy our unique assets
to grow its business," said CUMULUS MEDIA CEO Mary G. Berner. "The sports betting market
is now the fastest growing advertising category, and this
innovative partnership solidifies Cumulus's position in this
exciting arena."
About Wynn Interactive
Wynn Interactive is the online gaming division of Wynn Resorts, Ltd. (Nasdaq: WYNN) offering a world-class
collection of casino and sports betting mobile options for
discerning players who understand the difference between
placing a bet and experiencing a bet. Wynn Interactive products,
which operate under the WynnBET, WynnSLOTS, and BetBull
brands, are designed to digitally deliver the
legendary service and guest experience Wynn Resorts is known
for, backed by the Company's trusted legacy as the world's
premier international casino operator.
WynnBET is anchored by its eponymous mobile sports and casino
betting app providing one-of-a-kind experiences, unique social
betting mechanics, and a high-quality user interface. Currently
available in New Jersey,
Colorado, Michigan, Virginia, Indiana, and Tennessee, WynnBET is poised for rapid
expansion in 2021 with several pending license applications in
process. WynnBET is an Authorized Gaming Operator of NASCAR and
proud marketing partner of several NBA and MLB teams. For more
information, visit WynnInteractive.com or WynnBET.com
About Cumulus Media
CUMULUS MEDIA (NASDAQ: CMLS)
is a leading audio-first media and entertainment company delivering
premium content to over a quarter billion people every month —
wherever and whenever they want it. CUMULUS MEDIA engages listeners
with high-quality local programming through 415 owned-and-operated
stations across 86 markets; delivers nationally-syndicated sports,
news, talk, and entertainment programming from iconic brands
including the NFL, the NCAA, the Masters, CNN, the AP, and many
other world-class partners across nearly 7,300 affiliated stations
through Westwood One, the largest audio network in America; and
inspires listeners through its rapidly growing network of original
podcasts that are smart, entertaining and thought-provoking.
CUMULUS MEDIA provides advertisers with personal connections, local
impact and national reach through broadcast and on-demand digital,
mobile, social, and voice-activated platforms, as well as
integrated digital marketing services, powerful influencers,
full-service audio solutions, industry-leading research and
insights, and live event experiences. CUMULUS MEDIA is the only
audio media company to provide marketers with local and national
advertising performance guarantees. For more information visit
www.cumulusmedia.com.
Contact:
Seth Medvin,
WynnBET 702-770-7832
seth.medvin@wynnbet.com
Karen Glover | Westwood
One
kglover@westwoodone.com
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SOURCE WynnBET