Rockers Unite to Fight Back Against Corporate
Use of the Term "Rock Star"
PLEASANTON, Calif., Feb. 6, 2023
/PRNewswire/ -- A group of Rock & Roll icons are admonishing
Workday, Inc. (NASDAQ: WDAY) and the corporate world at large
for co-opting the phrase "rock star," noting it should be used
sparingly, and only for those who have rightfully earned it through
years of decadent, defiant—and at times wild—behavior.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9138851-workday-real-rock-stars/
The campaign, titled "Rock Star," highlights a singularly bold
offender: Workday, the technology company defining the future of
work through the products it provides. Workday is famous for
creating "rock stars" in the workplace, including more than half of
the Fortune 500 companies, and a customer community of more
than 60 million workers around the world. Workday has brazenly
celebrated its finance and HR rock star customers via national
press advertisements, social media campaigns, and digital
out-of-home advertisements. Following this outrageous display, Rock
& Roll icons felt their melodic voices could no longer remain
silent.
Punk rock icon Billy Idol said
members of the Rock & Roll community were disheartened by the
flagrant proliferation of the term "rock star" in emails, pings,
and meetings.
"We're frustrated that a corporation like Workday is committed
to turning normal people into rock stars," Idol said. "We
understand that its enterprise cloud applications help customers
deliver value fast, but Workday clearly doesn't grasp the knock-on
effects of its success on the Rock & Roll community. Just
because anyone can be called a rock star, doesn't mean they deserve
the moniker. At the end of the day, Workday's customers shouldn't
receive a larger standing ovation than we ever did."
To help raise awareness, Idol, along with Gary Clark Jr., Joan
Jett, Ozzy Osbourne, and
Paul Stanley starred in a
commercial, which will air in front of the largest TV audience in
the world during the Big Game on February
12.
Paul Stanley, legendary frontman
of hard rock band Kiss, opens the new commercial pointing out the
ongoing offense and reminding rock fans, "9 to 5? Sure! 9pm to 5am!
I love my office because I share it with 50,000 fans and the only
suit I wear has studs all over it. Now 'Who's a rock star?'"
The "Rock Star" commercial reminds viewers what true rock star
antics look like, with Clark Jr. demonstrating the commitment
required to shred a guitar lick, Jett reminding viewers she's been
touring since she was 16, Idol recounting the determination
required to trash hotel rooms in 43 countries, and Osbourne
recalling the complete lack of business synergy that led him to do
his fair share of "bad things."
"Back in the day, we were wreaking havoc in every town, not
managing processes through 'real time reporting and analytics,'"
said rock icon Osbourne. "In fact, I don't even know what that
means. Real rock stars don't 'circle back,' or 'take it offline,'
and we sure don't send 'friendly reminders.' Really mate, I'm happy
Workday makes your job easier, and I bet your boss even likes you
more. I've got to say, the thought of making a boss happy really
annoys me…"
For guitarist and songwriter Clark Jr., the offense stings when
he reflects on his commitment to rocking audiences all over the
world night after night. "I've spent countless hours keeping my
skills up to snuff, running licks, ensuring my mind and body are
ready to hit the stage to give fans the performance they expect,"
said Clark Jr. "Staying in Rock & Roll shape transcends the
40-hour work week—I'm out here until my fingers bleed."
While these rock icons acknowledge that Workday does make people
very, very good at their jobs, they implore businesspeople to cease
using "rock star" in a corporate context.
"I'd like to acknowledge the distress that the use of the term
'rock star' in the workplace has caused these Rock & Roll
icons," said Pete Schlampp, chief
marketing officer and executive vice president of corporate growth,
Workday. "Out of a deep and abiding respect for Rock & Roll, we
at Workday pledge to only use the phrase when we mean serious
business in celebrating the fantastic work of our customers."
For more information and to view Workday's "Rock Star"
commercial, please visit:
- Workday Rock Star Homepage
- Workday Blog
Additionally, join the conversation via
Twitter, Facebook, LinkedIn, Instagram, and
YouTube.
About Workday
Workday is a leading provider of enterprise cloud
applications for finance and human resources, helping customers
adapt and thrive in a changing world. Workday applications for
financial management, human resources, planning, spend management,
and analytics have been adopted by thousands of organizations
around the world and across industries – from medium-sized
businesses to more than 50% of the Fortune 500. For more
information about Workday, visit workday.com.
© 2023 Workday, Inc. All rights reserved. Workday and the
Workday logo are registered trademarks of Workday, Inc. All other
brand and product names are trademarks or registered trademarks of
their respective holders.
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SOURCE Workday Inc.