WISeKey Recruits Sixtine Crutchfield as NFT Art Director to Lead the Artistic Expansion of its WISe.ART MarketPlace
September 16 2021 - 12:00PM
WISeKey
Recruits Sixtine
Crutchfield as NFT Art Director to
Lead the
Artistic
Expansion of its
WISe.ART MarketPlace
Geneva, Switzerland – September 16, 2021 - WISeKey International
Holding Ltd (NASDAQ: WKEY; SIX: WIHN), a leading cyber security,
IoT, and AI platform company, today announced the appointment of
Sixtine Crutchfield as NFT Art Director to lead the artistic
expansion of its WISe.ART MarketPlace, effective immediately.
On September 1, 2021, WISeKey commercially launched its WISe.Art
NFT platform (https://www.wise.art) for the collectible and luxury
market. Following the needs of buyers and sellers of high-value
goods the WISe.Art platform evolves the original
collection of WISe.Art and is a fully fledged marketplace
with its own digital currency, the ability to include curators and
multipliers, while-labeling options and a special NFT
design.
The NFT design of the WISe.Art platform ensures that
besides an authenticated and signed version of the actual digital
asset, an irreversible link to a physical object is set up, in
addition to proof of ownership, provenance and a set of contracts
describing future use and monetization streams. NFTs and platform
are secured by WISeKey’s various security technology enabling
the authentication of physical objects as well as digital assets in
a safe end-to-end process.
During her professional career, Ms. Crutchfield has been given
the opportunity to expand her formal training
in communications (with a double major in the arts from the
University of Denver, Colorado) into efficient marketing and
branding solutions. She has often taken on the responsibility
for several major international projects mostly commercial and
sometimes humanitarian or at least with a strong social
aspect.For almost a decade, Ms. Crutchfield has worked for the Jan
Krugier Gallery, where she gained hands-on experience at all
levels of the art market and the knowledge of running an
international gallery. Then, after spending eleven years in
Australia and implementing a multitude of artistic and cultural
projects, she returned to Switzerland where she went back to
school to train as a banker. Finally, she returned to the art world
as the General Manager of Art Culture Studio organizing
international major art fairs and events in Switzerland and
internationally.
During her seven years at Banque Edouard Constant, where she was
responsible for wealth management in various geographical
regions, she volunteered on multiple Bank projects including
art shows, client events such as ski races and match racing in
Sweden. Ms. Crutchfield also joined the teams preparing and
implementing the entry into the new millennium as well as
the introduction of the EURO.Applying her skills, experience and
industry know-how to the creation of a unique MBA
program specialized in art management for Geneva Business
School is an interesting challenge which she has taken on
with incredible energy. The course will be launched in February
2022 with 7 of the world’s top experts to teach the rudiments
of this so-called opaque industry. The course is aimed at bankers,
family office management, insurance, law firms, collectors and
budding curators as well as graduates from art school.About
WISeKeyWISeKey (NASDAQ: WKEY; SIX Swiss Exchange: WIHN) is
a leading global cybersecurity company currently deploying large
scale digital identity ecosystems for people and objects using
Blockchain, AI and IoT respecting the Human as the Fulcrum of the
Internet. WISeKey microprocessors secure the pervasive computing
shaping today’s Internet of Everything. WISeKey IoT has an install
base of over 1.6 billion microchips in virtually all IoT sectors
(connected cars, smart cities, drones, agricultural sensors,
anti-counterfeiting, smart lighting, servers, computers, mobile
phones, crypto tokens etc.). WISeKey is uniquely positioned
to be at the edge of IoT as our semiconductors produce a huge
amount of Big Data that, when analyzed with Artificial Intelligence
(AI), can help industrial applications to predict the failure of
their equipment before it happens.
Our technology is Trusted by the OISTE/WISeKey’s Swiss based
cryptographic Root of Trust (“RoT”) provides secure authentication
and identification, in both physical and virtual environments, for
the Internet of Things, Blockchain and Artificial Intelligence. The
WISeKey RoT serves as a common trust anchor to ensure the integrity
of online transactions among objects and between objects and
people. For more information, visit www.wisekey.com.
Press and investor contacts:
WISeKey
International Holding LtdCompany Contact: Carlos
MoreiraChairman & CEOTel: +41 22 594
3000info@wisekey.com |
WISeKey
Investor Relations (US)Contact: Lena CatiThe Equity
Group Inc.Tel: +1 212 836-9611lcati@equityny.com |
Disclaimer:This communication expressly or
implicitly contains certain forward-looking statements concerning
WISeKey International Holding Ltd and its business. Such statements
involve certain known and unknown risks, uncertainties and other
factors, which could cause the actual results, financial condition,
performance or achievements of WISeKey International Holding Ltd to
be materially different from any future results, performance or
achievements expressed or implied by such forward-looking
statements. WISeKey International Holding Ltd is providing this
communication as of this date and does not undertake to update any
forward-looking statements contained herein as a result of new
information, future events or otherwise.This press release does not
constitute an offer to sell, or a solicitation of an offer to buy,
any securities, and it does not constitute an offering prospectus
within the meaning of article 652a or article 1156 of the Swiss
Code of Obligations or a listing prospectus within the meaning of
the listing rules of the SIX Swiss Exchange. Investors must rely on
their own evaluation of WISeKey and its securities, including the
merits and risks involved. Nothing contained herein is, or shall be
relied on as, a promise or representation as to the future
performance of WISeKey.
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