WISeKey to Commercially
Launch its WISe.Art
NFT Platform on
September 1,
2021; the Platform will
Auction
High–Value
NFTs of Luxury
Items and
Collectibles(see Video and Demo
site of the platform)The commercial launch of
WISe.Art platform follows
a series test
auctions of
NFT luxury
watches
The
WISe.Art NFT platform
launch will be incorporating provenance, proof of
ownership, and follow-on monetization control into the
NFTs
Geneva – August 18, 2021 – WISeKey International
Holding (SIX: WIHN, NASDAQ: WKEY) (“WISeKey”, or “the Company”), a
leading cybersecurity, AI and IoT
company, today announced that it plans to commercially
launch its NFT platform for the collectible and luxury market under
the brand name WISe.Art (https://www.wise.art) on September 1,
2021.
The commercial launch of the WISe.Art platform follows a series
of market test auctions (starting April 2021) of high-value NFTs,
designed to test the appetite of the art and collectible community
and fulfill the needs of this exclusive and
high-volume marketplace. These market tests include the
two world premiere NFT auctions of the digital twins of a physical
watch – the Hublot Bigger Bang All Black Tourbillon Chronograph
Special Piece by Jean-Claude Biver, and the Jacob & Co NFT a
3-D animation produced by the brand and inspired by its Epic SF24
travel watch with two added features to make it a bespoke digital
creation, a tourbillon and a split-flap system.
WISeKey has followed a multichain strategy for its WISe.Art
platform through a partnership with CasperLabs and Ocean Protocol.
CasperLabs’ incredible expertise on the crypto market and Ocean
Protocol’s outstanding solution for Initial Data Market Offerings
made them ideal partners to reinforce WISeKey’s unique position and
for launching of its TrustECoin token.
WISe.Art is a fully fledged marketplace with its own digital
currency, has the ability to include curators and multipliers,
while-labeling options and special NFT designs.
The NFT design of the WISe.Art platform ensures that
besides an authenticated and signed version of the actual digital
asset, it creates an irreversible link to the physical object,
provides proof of ownership, provenance and a set of contracts
describing future use and monetization streams. The NFT platform is
secured by WISeKey’s various security technologies enabling
the authentication of physical objects as well as digital assets,
in a safe end-to-end process.
The WISe.Art platform allows trading of NFTs
into WISeKey’s own TrustECoin cryptocurrency,
enabling market participants to stay anonymous – if they
so choose – while ensuring the necessary KYC processes to
avoid unwanted activity on the marketplace.
The partnership with Green NFT also ensures that NFTs
on the WISe.Art platform are fully carbon neutral to
comply with upcoming ESG regulations and the desire of most
collectors to protect the planet. The platform also includes
permanent storage of the NFTs and as well as token rewards for
participants in auctions, curators and other companies or
individuals that contribute to the community. WISe.Art plans
to offer and supply CO2 certificates from personal CO2 savings on a
Blockchain, will benefit from this ecosystem of CO2 on-chain
decarbonization. Therefore, WISe.Art is supporting projects, which
allow the tokenization of CO2savings on an individual level
targeting human users of digital products, to capture respective
CO2savings and aggregate, measure, incentivize and ultimately
monetize positive CO2 behavior.
The while-labeling option allows brands to include a part of
the WISe.Art platform into their own ecosystems and
websites to securely auction, trade and display high-value
collectible NFTs, a brand building alternative of the digital
world.
Smart contracts and physical contracts can be included in the
NFTs to describe the usage rights of the NFT buyer, including
monetization of their collection. It also allows for contracts that
let the original creator to participate in future monetization.
This option opens up completely new funding opportunities for
museums with large collections, as well as better appreciation for
artists.
WISeID is a trusted identity service that enables access to the
web and mobile applications with strong authentication
techniques. WISeID supports online KYC onboarding,
OTP and digital certificate login, and an innovative
“hands-free” secure login based on QR-Codes which users can read
using WISeID suite of mobile applications without even
having to type any passwords.
Additional security services include digital signature
services for documents. WISeID implements standards such as OpenID
Connect and OAUTH2, that can be easily integrated by customers to
enhance the security of their cloud applications. WISeID can also
be combined with Microsoft Active Directory, facilitating
integration with corporate applications.
About WISeKeyWISeKey (NASDAQ: WKEY; SIX Swiss
Exchange: WIHN) is a leading global cybersecurity company currently
deploying large scale digital identity ecosystems for people and
objects using Blockchain, AI and IoT respecting the Human as the
Fulcrum of the Internet. WISeKey microprocessors secure the
pervasive computing shaping today’s Internet of Everything. WISeKey
IoT has an install base of over 1.5 billion microchips in virtually
all IoT sectors (connected cars, smart cities, drones, agricultural
sensors, anti-counterfeiting, smart lighting, servers, computers,
mobile phones, crypto tokens etc.). WISeKey is uniquely positioned
to be at the edge of IoT as our semiconductors produce a huge
amount of Big Data that, when analyzed with Artificial Intelligence
(AI), can help industrial applications to predict the failure of
their equipment before it happens.
Our technology is Trusted by the OISTE/WISeKey’s Swiss based
cryptographic Root of Trust (“RoT”) provides secure authentication
and identification, in both physical and virtual environments, for
the Internet of Things, Blockchain and Artificial Intelligence. The
WISeKey RoT serves as a common trust anchor to ensure the integrity
of online transactions among objects and between objects and
people. For more information, visit www.wisekey.com.
Press and investor contacts:
WISeKey International Holding LtdCompany Contact: Carlos
MoreiraChairman & CEOTel: +41 22 594 3000info@wisekey.com
WISeKey Investor Relations (US)Contact: Lena CatiThe Equity
Group Inc.Tel: +1 212 836-9611lcati@equityny.com
Disclaimer:This communication expressly or
implicitly contains certain forward-looking statements concerning
WISeKey International Holding Ltd and its business. Such statements
involve certain known and unknown risks, uncertainties, and other
factors, which could cause the actual results, financial condition,
performance, or achievements of WISeKey International Holding Ltd
to be materially different from any future results, performance or
achievements expressed or implied by such forward-looking
statements. WISeKey International Holding Ltd is providing this
communication as of this date and does not undertake to update any
forward-looking statements contained herein as a result of new
information, future events or otherwise.
This press release does not constitute an offer to sell, or a
solicitation of an offer to buy, any securities, and it does not
constitute an offering prospectus within the meaning of article
652a or article 1156 of the Swiss Code of Obligations or a listing
prospectus within the meaning of the listing rules of the SIX Swiss
Exchange. Investors must rely on their own evaluation of WISeKey
and its securities, including the merits and risks involved.
Nothing contained herein is, or shall be relied on as, a promise or
representation as to the future performance of WISeKey.
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