WISeKey Launches WISe.ART NFT Platform - an Ecosystem for Trading Luxury Goods, Artwork and Other High-Value Collectibles
June 23 2021 - 12:00PM
WISeKey Launches WISe.ART NFT
Platform - an Ecosystem
for Trading Luxury Goods,
Artwork and
Other
High-Value
Collectibles
After successfully testing market
viability with several successful NFT
auctions, WISeKey today launched its own platform for
trading high-value NFTs from the
collectible and luxury space incorporating provenance, proof of
ownership, and follow-on
monetization control into the NFTs
Geneva – June 23, 2021 – WISeKey
International Holding (“WISeKey”, SIX: WIHN, NASDAQ: WKEY), a
leading cybersecurity, AI and IoT
company, today launched its NFT platform for the
collectible and luxury market under the brand name WISe.Art
(https://www.wise.art). The platform follows a series of market
tests – selling high value NFTs and testing the appetite of the art
and collectible community – and incorporates the needs of this
exclusive and high-volume marketplace.
Following the needs of buyers and sellers of
high-value goods the WISe.Art platform evolves the
original collection of WISe.Art and is a fully fledged
marketplace with its own digital currency, the ability to include
curators and multipliers, while-labeling options and a special NFT
design.
The NFT design of
the WISe.Art platform ensures that besides an
authenticated and signed version of the actual digital asset, an
irreversible link to a physical object is set up, in addition to
proof of ownership, provenance and a set of contracts describing
future use and monetization streams. NFTs and platform are secured
by WISeKey’s various security technology enabling the
authentication of physical objects as well as digital assets in a
safe end-to-end process.
The WISe.Art platform allows trading
of NFTs into WISeKey’s own TrustECoin
cryptocurrency, enabling market participants to stay anonymous – if
they so choose – while ensuring the necessary KYC
processes to avoid unwanted activity on the
marketplace.
The launch of the WISe.Art platform comes after
the successful launch of two world premiere NFT auctions of the
digital twins of a physical watch - the Hublot Bigger Bang All
Black Tourbillon Chronograph Special Piece by Jean-Claude Biver,
and the Jacob & Co NFT a 3-D animation produced by the brand
and inspired by its Epic SF24 travel watch with two added features
to make it a bespoke digital creation, a tourbillon and a
split-flap system.
The partnership with Green NFT also
ensures that NFTs on the WISe.Art platform are fully
carbon neutral to comply with upcoming ESG regulations and the
desire of most collectors to protect the planet. The platform
also includes permanent storage of the NFTs and as well as token
rewards for participants in auctions, curators and other companies
or individuals that contribute to the community.
The while-labeling option allows brands to
include a part of the WISe.Art platform into their own
ecosystems and websites to securely auction, trade and display
high-value collectible NFTs, a brand building alternative of the
digital world.
Smart contracts and physical contracts can be
included in the NFTs to describe the usage rights of the NFT buyer,
including monetization of their collection. It also allows for
contracts that let the original creator to participate in future
monetization. This option opens up completely new funding
opportunities for museums with large collections, as well as better
appreciation for artists.
WISeID is a trusted identity service that
enables access to the web and mobile applications with strong
authentication techniques. WISeID supports
online KYC onboarding, OTP and digital certificate login,
and an innovative “hands-free” secure login based on QR-Codes
which users can read using WISeID suite of mobile
applications without even having to type any passwords.
Additional security services include
digital signature services for documents. WISeID implements
standards such as OpenID Connect and OAUTH2, that can be easily
integrated by customers to enhance the security of their cloud
applications. WISeID can also be combined with Microsoft Active
Directory, facilitating integration with corporate
applications.
About WISeKeyWISeKey (NASDAQ:
WKEY; SIX Swiss Exchange: WIHN) is a leading global cybersecurity
company currently deploying large scale digital identity ecosystems
for people and objects using Blockchain, AI and IoT respecting the
Human as the Fulcrum of the Internet. WISeKey microprocessors
secure the pervasive computing shaping today’s Internet of
Everything. WISeKey IoT has an install base of over 1.5 billion
microchips in virtually all IoT sectors (connected cars, smart
cities, drones, agricultural sensors, anti-counterfeiting, smart
lighting, servers, computers, mobile phones, crypto tokens etc.).
WISeKey is uniquely positioned to be at the edge of IoT as our
semiconductors produce a huge amount of Big Data that, when
analyzed with Artificial Intelligence (AI), can help industrial
applications to predict the failure of their equipment before it
happens.
Our technology is Trusted by the OISTE/WISeKey’s
Swiss based cryptographic Root of Trust (“RoT”) provides secure
authentication and identification, in both physical and virtual
environments, for the Internet of Things, Blockchain and Artificial
Intelligence. The WISeKey RoT serves as a common trust anchor to
ensure the integrity of online transactions among objects and
between objects and people. For more information, visit
www.wisekey.com.
Press and investor
contacts:
WISeKey International Holding LtdCompany
Contact: Carlos MoreiraChairman & CEOTel: +41 22 594
3000info@wisekey.com
WISeKey Investor Relations (US)Contact: Lena
CatiThe Equity Group Inc.Tel: +1 212 836-9611lcati@equityny.com
Disclaimer:This communication
expressly or implicitly contains certain forward-looking statements
concerning WISeKey International Holding Ltd and its business. Such
statements involve certain known and unknown risks, uncertainties
and other factors, which could cause the actual results, financial
condition, performance or achievements of WISeKey International
Holding Ltd to be materially different from any future results,
performance or achievements expressed or implied by such
forward-looking statements. WISeKey International Holding Ltd is
providing this communication as of this date and does not undertake
to update any forward-looking statements contained herein as a
result of new information, future events or otherwise.
This press release does not constitute an offer
to sell, or a solicitation of an offer to buy, any securities, and
it does not constitute an offering prospectus within the meaning of
article 652a or article 1156 of the Swiss Code of Obligations or a
listing prospectus within the meaning of the listing rules of the
SIX Swiss Exchange. Investors must rely on their own evaluation of
WISeKey and its securities, including the merits and risks
involved. Nothing contained herein is, or shall be relied on as, a
promise or representation as to the future performance of
WISeKey.
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