NEW YORK, April 24, 2019
/PRNewswire/ -- Independent Financial Partners ("IFP"), an SEC
registered investment advisor and soon-to-be broker-dealer
specializing in wealth management and retirement plan consulting,
today announced that it has entered into a strategic relationship
with AdvisorEngine, the financial experience company that provides
a digital wealth management platform for financial advisors and
their clients, through which WisdomTree (NASDAQ: WETF), an
exchange-traded fund ("ETF") and exchange-traded product ("ETP")
sponsor and asset manager, model portfolios will be accessible. The
AdvisorEngine platform and WisdomTree's ETF model portfolios will
be available to over 200 IFP advisors, all of whom operate under
unique brands.
"This new relationship with AdvisorEngine and WisdomTree gives
our advisors a scalable way to serve clients across wealth levels
and generations," said IFP's CIO, Aaron Gliman. "Each IFP advisor
now has the ability to deliver a modern client experience using his
or her own branding, models and investment philosophies – a
combination not available through other providers."
Available features on the digital wealth platform include
proposal generation, paperless client onboarding, custom-branded
client portals, goals-based financial planning tools, portfolio
rebalancing tools, document management, compliance tools and fee
billing. IFP advisors that custody with BNY Mellon's Pershing can
access the new platform's functionality without the need to
manually input data or navigate between the AdvisorEngine and
Pershing platforms.
"IFP is focused on enabling personalization at scale," said
Craig Ramsey, AdvisorEngine Chief
Operating Officer. "We're excited to help IFP advisors serve more
families."
WisdomTree model portfolios will be available to IFP advisors
through the AdvisorEngine platform. With risk profiles ranging from
conservative to aggressive, the model portfolios incorporate
WisdomTree's Modern Alpha™ approach, combining the outperformance
potential of active management with the benefits of the ETF
structure.
"This relationship shows the power of combining asset management
solutions with technology-driven wealth management solutions. We
look forward to supporting IFP advisors through the access of
WisdomTree model portfolios, addressing a variety of investor needs
and outcomes," said Thomas Skrobe,
WisdomTree Head of Client Solutions.
About IFP
IFP is an SEC Registered Investment Adviser
(RIA) and an Office of Supervisory Jurisdiction (OSJ), and works
directly with its network of financial advisors to provide them
technological, compliance, marketing, business development, and
operational support. As of Dec. 31,
2018, IFP's advisors have more than $10.9 billion in assets under advisement. The
firm has annually earned the trusted CEFEX certification for
investment support services for adhering to the industry's best
practices since 2014. For more information,
visit www.ifpartners.com.
About AdvisorEngine
AdvisorEngine is a financial
experience company that provides an end-to-end client relationship
management and digital investment platform. Founded in 2014 by
a team of experienced financial and technology executives,
AdvisorEngine was the first company to integrate smart automation
within a digital wealth management platform. With an emphasis on
data, design thinking and technology, the firm delivers a unified
experience across three core groups – clients, advisors, and
business management teams – to address the most common pain points
felt by rapidly growing advisory firms. With offices in
New York, NY and Raleigh, NC, AdvisorEngine continues to
innovate to keep advisors at the forefront of wealth management.
For more information, please visit
www.advisorengine.com.
About WisdomTree
WisdomTree Investments, Inc., through
its subsidiaries in the U.S., Europe and Canada (collectively, "WisdomTree"), is an
exchange-traded fund ("ETF") and exchange-traded product ("ETP")
sponsor and asset manager headquartered in New York.
WisdomTree offers products covering equities, fixed income,
currencies, commodities and alternative strategies.
WisdomTree currently has approximately $59.4
billion in assets under management globally.
WisdomTree® is the marketing name for WisdomTree Investments,
Inc. and its subsidiaries worldwide.
About BNY Mellon's Pershing
BNY Mellon's Pershing and its affiliates provide advisors,
broker-dealers, family offices, hedge fund and '40 Act fund
managers, registered investment advisor firms and wealth managers
with a broad suite of global financial business solutions. Many of
the world's most sophisticated and successful financial services
firms rely on Pershing for clearing and custody, investment and
retirement solutions, technology, enterprise data management,
trading services, prime brokerage and business consulting.
Pershing helps clients improve profitability and drive growth,
create capacity and efficiency, attract and retain talent, and
manage risk and regulation. With a network of offices worldwide,
Pershing provides business-to-business solutions to clients
representing approximately 7 million investor accounts globally.
Pershing LLC (member FINRA, NYSE, SIPC) is a BNY Mellon company.
Additional information is available on pershing.com, or follow
us on Twitter @Pershing.
About BNY Mellon
BNY Mellon is a global investments company dedicated to helping
its clients manage and service their financial assets throughout
the investment lifecycle. Whether providing financial services for
institutions, corporations or individual investors, BNY Mellon
delivers informed investment management and investment services in
35 countries. As of December 31,
2018, BNY Mellon had $33.1
trillion in assets under custody and/or administration, and
$1.7 trillion in assets under
management.
BNY Mellon can act as a single point of contact for clients
looking to create, trade, hold, manage, service, distribute or
restructure investments. BNY Mellon is the corporate brand of The
Bank of New York Mellon Corporation (NYSE: BK). Additional
information is available on www.bnymellon.com. Follow us on
Twitter @BNYMellon or visit our newsroom at
www.bnymellon.com/newsroom for the latest company news.
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SOURCE AdvisorEngine