SAN MATEO, Calif., Sept. 8, 2021 /PRNewswire/
-- Roblox (NYSE: RBLX) and Warner Music
Group (NASDAQ: WMG) today announced the Twenty One Pilots
Concert Experience, a pioneering interactive virtual concert
powered by the latest Roblox technology. The fully immersive
performance begins inside Roblox on Friday, September
17th at 4 p.m. PDT, kicking off the Grammy
Award-winning Fueled By Ramen/Elektra artist's sold out
Takeøver Tour.
The high-fidelity experience will feature the first-ever dynamic
setlist dictated by fans in real-time; metaverse-spanning
pre-concert quests involving some of Roblox's most popular
experiences that also feature custom portals that will transport
users into the pre-concert venue; exclusive custom designed virtual
merchandise, and much more. Fans can access the experience and join
the pre-show festivities beginning today by visiting the Twenty
One Pilots event page. New Roblox users will need to create an
account to enter the concert venue.
"Twenty One Pilots is a band that has spent their entire career
figuring out how to reach the most people possible," said the
band's longtime Creative Director Mark
Eshleman. "From selling out the small room and moving
to the big venue next door, to now launching a virtual experience
with Roblox for millions of users, the goal has always been the
same. The Roblox team has made an effort every step of the way to
honor the band's fans, its lore, and history to make sure this
experience aligns with what people can expect from a show."
Designed in close collaboration with the band and Eshleman, the
Roblox event aligns with Twenty One Pilots' fan-first philosophy,
bringing this experience to fans worldwide. The five-song set will
feature a combination of hit songs as well as new material from
their 2021 album, Scaled and Icy.
Mike Easterlin, Co-President,
Elektra Music Group, said: "Tyler and Josh are two of the most
unapologetically bold, forward-thinking artists I've ever had the
pleasure of working with. Their commitment to connecting with their
fans in new and creative ways is unparalleled, and I'm always
amazed at how Mark continually finds ways to execute their
imaginative vision. Roblox is a perfect partner in delivering
another unique and exciting new way for fans to experience the
world of Twenty One Pilots."
Jon Vlassopulos, Global Head of
Music, Roblox, said: "We are taking virtual concerts to the next
level with our Twenty One Pilots virtual concert experience. We
wanted to make it truly interactive and participatory for the fans,
for the band, and for our broader Roblox developer community. Fans
will be able to decide the order of the songs that they hear by
choosing with their friends. They will be able to interact with the
environment in creative ways becoming part of the show, and Tyler
and Josh will participate in a live chat with fans after the
virtual concert. This is what Roblox is built for, bringing people
together to interact in new and exciting ways and we are just
scratching the surface of what's possible."
Oana Ruxandra, Chief Digital Officer & Executive Vice
President, Business Development, Warner Music Group, said: "The
Twenty One Pilots Concert Experience is a completely new format of
interactive music experiences on Roblox. It is non-linear, it is
choose-your-own-path, and it is the very reason why we have such a
close partnership with Roblox. Our goal is to continue to build
ever-evolving ways for our artists and fans to meet, connect and
create something authentic together."
The first-of-its-kind experience will include:
- A dynamic setlist that gives users in each concert the
ability to control the order of songs performed through
instantaneous voting once the concert begins. Each song will
feature its own meticulously designed set with a high level of
fidelity and realism, powered by the latest in Roblox's lighting,
physically based rendering, and motion capture technologies.
- Emotes, interactive features, and bespoke virtual
merchandise ("verch") – including more than 30 exclusive
custom-designed pieces available for purchase.
- Metaverse-spanning pre-concert quests that will be
integrated into three top Roblox experiences — Ultimate Driving:
Westover Islands, Creatures of Sonaria, and World // Zero, which
collectively have over 400 million visits. These quests will enable
users to earn Twenty One Pilots prizes and include portals that
allow users to be transported into the Twenty One Pilots
pre-concert venue from across the Roblox platform in the days
leading up to the concert.
- Behind the scenes footage detailing the creation of
the virtual concert itself and a Q&A interview with the
band, available now as part of the pre-concert experience.
Fans can replay performances at the top of each hour through
Sunday, September 19 at 11 p.m. PDT.
Access additional assets here.
About Roblox
Roblox's (NYSE: RBLX) mission is to build
a human co-experience platform that enables shared experiences
among billions of users. Every day, tens of millions of people
around the world have fun with friends as they explore millions of
immersive digital experiences. All of these experiences are built
by the Roblox community, made up of over eight million creators. We
believe in building a safe, civil, and diverse community—one that
inspires and fosters creativity and positive relationships between
people around the world. For more information, please
visit corp.roblox.com.
About Warner Music Group
With a legacy extending back
over 200 years, Warner Music Group (WMG) today brings together
artists, songwriters, and entrepreneurs that are moving
entertainment culture across the globe. Operating in more than 70
countries through a network of affiliates and licensees, WMG's
Recorded Music division includes renowned labels such as Asylum,
Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled
by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire,
Spinnin', Warner Records, Warner
Classics and Warner Music Nashville. WMG's music publishing arm,
Warner Chappell Music, has a catalog
of over 1 million copyrights spanning every musical genre, from the
standards of the Great American Songbook to the biggest hits of the
21st century. Warner Music Group is also home to ADA, the
independent artist and label services company, as well as consumer
brands such as Songkick, the live music app; EMP, the merchandise
e-tailer; and UPROXX, the youth culture destination. Follow WMG on
Instagram, Twitter, LinkedIn, and Facebook.
About Elektra Music Group
Elektra Music Group was
launched in 2018 as a stand-alone music company within Warner Music
Group. Its roots extend back to 1950, when Jac Holzman launched the iconic Elektra label in
his college dorm room. Today, that same entrepreneurial,
independent spirit is the driving force behind each of the unique
labels that make up the core of the Elektra Music Group: Elektra,
Fueled By Ramen, and Roadrunner. The company's adventurous,
eclectic roster includes culture-defining artists such as
Brandi Carlile, Coheed and
Cambria, Fitz and the Tantrums,
Gojira, The Highwomen, KALEO, Korn, Panic! At The Disco, Paramore,
Slipknot, Tones And I, Twenty One Pilots, and others.
About Twenty One Pilots
GRAMMY® Award-winning Twenty
One Pilots quietly emerged as one of the most successful bands of
the 21st century and redefined the sound of a
generation. After billions of streams and dozens of multi-Platinum
certifications around the world, the history-making Columbus, OH duo—Tyler Joseph and Josh
Dun—ascended to a creative and critical high watermark on their new
full-length album, Scaled And Icy. The album debuted at No.
1 on Billboard's Top "Rock Albums" and "Alternative Albums" charts,
while landing at No. 3 on the "Billboard 200," marking the biggest
opening week for a rock album in 2021. Among a collection of
anthems, Scaled And Icy spawned "Shy Away," which spent
eight consecutive weeks at #1 at Alternative Radio, and "Saturday"
which just climbed to #1 at Alternative Radio marking the band's
9th #1 single at the format. Scaled And Icy
follows Twenty One Pilots' 2018 Platinum certified album
TRENCH, which features the platinum singles: "Chlorine,"
"My Blood," and the GRAMMY®
Award-nominated "Jumpsuit." The album graced spots on "Best
of" year-end lists by Billboard, KERRANG!,
Alternative Press, and Rock Sound—who placed it at
#1. Formed in 2009, the guys grinded towards this moment following
the mainstream breakout of 2015's BLURRYFACE. Certified
quadruple-platinum in the U.S., it was declared the first album
ever to have every one of its songs certified Gold or Platinum by
the RIAA, and garnered a GRAMMY® Award for the Diamond certified
"Stressed Out." In 2019 Twenty One Pilots announced that
their 2013 LP Vessel achieved the same Gold & Platinum
milestone with every individual track from the album receiving
Gold, Platinum or Multi-Platinum certification from the RIAA,
making the duo the first artist / group with two albums to reach
this landmark achievement.
FOR MORE INFORMATION CONTACT:
Brian Jaquet
Roblox Corporate Communications
press@roblox.com
Anna Yen
Roblox Investor Relations
IR@roblox.com
Majeda Hussein
Warner Music Group
Majeda.Hussein@wmg.com
Glenn Fukushima
Elektra Music Group
GlennFukushima@elektra.com
Ross Anderson
Twenty One Pilots
RossAnderson@elektra.com
ROBLOX and the Roblox logo are among the registered and
unregistered trademarks of Roblox Corporation in the United States and other countries. © 2021
Roblox Corporation. All rights reserved.
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SOURCE Warner Music Group Corp.