Limited-edition collectable Red Noses,
exclusively available at Walgreens nationwide, provide more ways
for families to help end child poverty and improve communities
The iconic Red Nose has returned to Walgreens for its fifth year
in support of Red Nose Day, this time with help from some friends.
The new Red Nose Day Everyday Heroes hit the shelves of Walgreens
and Duane Reade locations nationwide this morning, officially
launching the six-week fundraising campaign. The limited-edition
Everyday Hero Red Noses – to wear in support of Red Nose Day on
Thursday, May 23 – are available for $2 each through June 1, with
all profits from sales benefitting Red Nose Day.
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the full release here:
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Walgreens kicks off 2019 Red Nose Day
(Photo: Business Wire)
To recognize the fifth annual Red Nose Day, five collectable
character Red Noses are joining the effort to keep children in the
U.S and around the world safe, healthy and educated. Led by Red –
the original Red Nose – newcomer Red Noses include Rojo, Ruby,
Scarlet and Rusty each of whom has a special power to address
serious issues affecting children living in poverty: illness,
homelessness, hunger and illiteracy, respectively.
To build on the campaign success of previous years, Walgreens
encourages parents to use Red Nose Day to spark family
conversations around the importance of helping others. The Everyday
Heroes are leading the charge for kids with a special video,
providing an opportunity for parents to connect with their kids on
important issues impacting their communities.
“Supporting young people and communities is a key pillar of what
Walgreens stands for, which is why Red Nose Day is a cause we
support year over year,” said Alex Gourlay, co-chief operating
officer, Walgreens Boots Alliance and president of Walgreens. “With
the help of our Everyday Heroes, Walgreens is committed to
improving the lives of children in need with critical funds and
programs, while also supporting our customers in shaping a socially
conscious next generation. Just by shopping at Walgreens, we are
showing people that a small act – like purchasing a Red Nose – can
help make a significant difference in their communities.”
Hero High Five Challenge
Like the guise of true superheroes, the identities of the
Everyday Hero Red Noses are concealed in specially designed bags,
offering heightened anticipation for collectors. In the spirit of
friendly competition, Walgreens is also launching the Hero High
Five Challenge. Parents and kids are encouraged to challenge family
and friends in a race to collect all five Red Noses, pose for a
Hero High Five photo and post it on social channels using
#HeroHighFive for a chance to be featured in a Walgreens segment
during the primetime NBC televised event on May 23 and earn the
title of Everyday Hero.
Red Nose Recycling
In addition to focusing on the health and wellbeing of
communities around the world, Walgreens works to reduce its
environmental impact across the business. While celebrating the
kickoff of Red Nose Day, Walgreens is also introducing in-store
recycle bins located at the front of stores for Red Noses that have
completed their missions. Customers are able to drop off their Red
Noses until mid-June, which will be recycled to make products
including buddy benches at select schools throughout the country,
among other items.
Red Nose Day
Over the past four years, Red Nose Day has raised nearly $150
million in the U.S. to help end child poverty. Walgreens customers
support the program through purchases of Red Noses, other Red Nose
Day merchandise and cash donations, which provide funds for
nutritious meals, essential medicine, clean water and other vital
aid and education-based services to children in America and around
the world.
Beneficiaries of the Red Nose Day Fund include the Boys &
Girls Clubs of America, which provides safe places for children to
learn and play after school; Children’s Health Fund, which brings
essential medical services to underserved children; hunger relief
organization Feeding America; Save the Children, which provides
critical early childhood programs, as well as charity: water; City
Year; Covenant House; International Rescue Committee; Laureus Sport
for Good; UnidosUS; and The Global Fund.
This year, the Red Nose Day campaign will culminate in a
three-hour block of special television programming celebrating Red
Nose Day on Thursday, May 23, starting at 8 p.m. ET on NBC.
For more information on Red Nose Day and how to get involved,
visit walgreens.com/RedNoseDay.
About Walgreens
Walgreens (walgreens.com), one of the nation's largest drugstore
chains, is included in the Retail Pharmacy USA Division of
Walgreens Boots Alliance, Inc. (NASDAQ: WBA), the first global
pharmacy-led, health and wellbeing enterprise. Approximately 8
million customers interact with Walgreens in stores and online each
day, using the most convenient, multichannel access to consumer
goods and services and trusted, cost-effective pharmacy, health and
wellness services and advice. As of August 31, 2018, Walgreens
operates 9,560 drugstores with a presence in all 50 states, the
District of Columbia, Puerto Rico and the U.S. Virgin Islands,
along with its omnichannel business, Walgreens.com. Approximately
400 Walgreens stores offer Healthcare Clinic or other provider
retail clinic services.
About Red Nose Day
Red Nose Day is a fundraising campaign run in the United States
by Comic Relief USA, a 501(c)(3) nonprofit organization. Red Nose
Day started in the U.K., built on the foundation that the power of
entertainment can drive positive change, and has raised over $1
billion globally since the campaign's founding in 1988. Red Nose
Day launched in the U.S. in 2015 with a mission to end child
poverty, and has raised nearly $150 million to date. Money raised
supports programs that ensure children in need are safe, healthy
and educated, both in America and around the world. Since launching
in the U.S., Red Nose Day has received generous support from
millions of Americans, hundreds of celebrities and many outstanding
partners, including Walgreens, NBC, Mars Wrigley Confectionery, and
the Bill & Melinda Gates Foundation. Red Nose Day returns for
its fifth year on Thursday, May 23, 2019. For more information
about Red Nose Day USA and its impact, visit www.rednoseday.org.
Follow @RedNoseDayUSA on Twitter, Instagram and Facebook.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190422005244/en/
Emily Hartwig-MekstanPhone:
847-315-3316emily.hartwig@walgreens.com
http://news.walgreens.com@WalgreensNewsfacebook.com/Walgreens
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