Mats Diedrichsen Joins Waitr as an Advisor
June 02 2020 - 8:30AM
Business Wire
Waitr Holdings Inc. (Nasdaq: WTRH) (“Waitr” or the “Company”), a
leader in on-demand food ordering and delivery, today announced
that it has engaged Mats Diedrichsen, former Chief Marketing
Officer of Delivery Hero, to advise on all marketing aspects of the
Company. Mats was at Delivery Hero for over five years until he
recently left in early 2020 to start his own consulting company.
During his illustrious career, Mats has held chief marketing roles
with several ecommerce startups in Berlin and London managing large
size marketing teams focused on high growth and
internationalization. Before entering the startup scene, he worked
for Dell and Google holding various international marketing roles
in Dublin and Copenhagen.
“We are lucky to have the opportunity to work with an advisor of
Mats’ caliber,” said Carl Grimstad, CEO and Chairman of the Board
of Waitr. “Mats has extensive experience with Delivery Hero and I’m
excited for him to expand Waitr’s brand through his digital
marketing and brand awareness strategies.”
About Waitr Holdings Inc.
Founded in 2013 and based in Lafayette, Louisiana, Waitr is a
leader in on-demand food ordering and delivery. Waitr, and its
sister brand Bite Squad, connects local restaurants and grocery
stores to hungry diners in underserved U.S. markets. Together they
are a convenient way to discover, order and receive great food from
local restaurants, grocery stores and national chains. As of March
31, 2020, Waitr and Bite Squad operated in small and medium sized
markets in the United States in over 600 cities.
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