Vonage delivers automated and timely
notifications for important customer messages
HOLMDEL,
N.J., June 7, 2022 /PRNewswire/ -- Vonage
(NASDAQ: VG), a global leader in cloud communications helping
businesses accelerate their digital transformation, has been chosen
by Manulife Singapore, a leading provider of insurance and
financial planning solutions, to enhance customer engagement in the
Asia Pacific region.
Manulife Singapore is using Vonage's SMS API to deliver
automated and timely notifications for one-time passwords (OTPs),
policy notifications and promotional messages to its customers in
the region, including Singapore,
Vietnam, Malaysia, the
Philippines, Hong Kong and
China. Vonage APIs enable
businesses to easily build intelligent, intuitive customer
experiences directly into their existing applications, systems and
workflows, enabling communications across any channel and on any
device for better customer engagement.
"Adopting digital solutions and personalized customer
experiences has become critical to meeting changing customer
expectations and strengthening brand loyalty. In fact, 71% of
Singaporean consumers were more likely to buy again from a brand
that treated them like an individual. 66% only buy from brands that
understand their preferences, such as communicating through their
favorite channels1," said Sunny
Rao, Senior Vice President, API Global Sales, Vonage.
"SMS remains a vital communication format in the Asia Pacific region, where mobile penetration
continues to rise, with 1.8 billion subscribers expected by
20252. Vonage's solutions can help businesses create
seamless customer journeys through automated communications
solutions. This ensures that businesses are engaging with customers
on their preferred channel in a continuous and timely manner,"
added Rao.
Both the number of application-to-person (A2P) messages and
their value are growing as brands add mobile and digital channels
to interact with their existing customers and recruit new ones. 1.3
trillion A2P SMS messages were sent in 2020, in emerging
Asia Pacific, accounting for 70%
of all A2P messages worldwide. It is expected that the number of
A2P SMS messages will reach 1.9 trillion by 2025.3
As a Vonage API Services customer, Manulife Singapore's
developers also benefit from priority support via a designated
support team contactable through all channels and access to an
Enterprise Service Manager who can assist with on-boarding and
ongoing project success.
The Vonage Communications Platform has more than one
million registered developers and offers a full suite of
programmable voice, video, messaging, and email services to
forward-thinking businesses throughout the Asia-Pacific market and worldwide. Through its
partners, Vonage's platform is at the center of many notable
transformational projects in the region, and a de facto for
startups.
To find out more about Vonage, visit www.vonage.com.
About Vonage
Vonage (Nasdaq:VG), a global cloud communications leader,
helps businesses accelerate their digital transformation. Vonage's
Communications Platform is fully programmable and allows for the
integration of Video, Voice, Chat, Messaging, AI and Verification
into existing products, workflows and systems. Vonage's fully
programmable unified communications and contact center applications
are built from the Vonage platform and enable companies to
transform how they communicate and operate from the office or
remotely - providing the flexibility required to create meaningful
engagements.
Vonage is headquartered in New
Jersey, with offices throughout the United States, Europe, Israel and Asia. To follow Vonage on Twitter, please
visit www.twitter.com/vonage. To become a fan on Facebook, go
to facebook.com/vonage. To subscribe on YouTube,
visit youtube.com/vonage.
1https://techwireasia.com/2021/08/70-of-singaporean-consumers-want-a-personalized-digital-customer-experience/
2https://www.gsma.com/mobileeconomy/wp-content/uploads/2021/08/GSMA_ME_APAC_2021_Web_Singles.pdf
3https://www.analysysmason.com/contentassets/e6ce24279023464e845e40c211415549/analysys_mason_a2p_emap_forecast_sample_mar2021_rdmv0.pdf
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SOURCE Vonage