FAIRPORT, N.Y., March 4, 2022 /PRNewswire/ -- Vinco Ventures
(Nasdaq: BBIG) and ZASH Global Media and Entertainment
through their Joint Venture, ZVV Media Partners, announced today
that Lomotif's digital entertainment network LoMoTV has joined with
Insomniac to live stream the Okeechobee Music and Arts Festival in
Sunshine Grove, Florida March
3-6.
Headliners this year are expected to include Rezz, Tame Impala,
Megan Thee Stallion and Porter Robinson. Two Feet, Denzel Curry, GRiZ, Jungle, Eprom, Gary Clark Jr, Troyboi, Ashnikko, Four Set,
Caribou, The Glitch Mob, Washed Out, Flying Lotus, Clozee and Mt.
Joy also top the list of performers, along with dozens more.
Lomotif expects to generate a large audience for the event,
deploying its blended media, cross-platform distribution strategy
to stream on additional platforms including TikTok, Instagram,
YouTube and Twitch. Vinco and Lomotif will be deploying technology
solutions from AdRizer for the first time since the acquisition
closed, to promote the #LoMoHunt and audience attendance at the
Okeechobee Music and Arts Festival.
The live stream of Okeechobee
follows the momentum LoMoTV received from its recent coverage of
Shaq's Fun House during The Big Game weekend and the 2021 Vegas
Electric Daisy Carnival where it featured Lomotif special guests
Lil Nas X and The Kid Laroi, among other recent LomoTV events and
promotions, generating hundreds of millions of hashtags and views
across social media platforms around the world.
"Insomniac and Lomotif couldn't be more excited with the
impressive results from the first concerts we streamed live
together," said Ted Farnsworth of
ZVV Media Partners. "Lomotif is one of the top short form video
platforms in the world and we continue to focus on user acquisition
and engagement internationally and domestically."
"We were gratified by the early results of Lomotif from EDC
Vegas, which has led to a great relationship between Insomniac and
Lomotif as a data partner," said Pasquale
Rotella, founder and CEO, Insomniac.
During the festival, Lomotif will be giving away a 2021 Tesla
Model S car to the winner. The car will be located at the
front entrance of the Okeechobee Music and Arts Festival for all
patrons and fans to see or view online at LoMoTV. The giveaway is
open to U.S. residents only and participants do not need to
attend the festival. Visit www.lomogiveaway.com for instructions,
rules and other details.
About Vinco Ventures, Inc.
Vinco Ventures, Inc. (Nasdaq: BBIG) is focused on the
development of digital media and content technologies. Vinco
Ventures' consolidated subsidiary, ZVV Media Partners, LLC, a joint
venture of Vinco Ventures and ZASH Global Media and Entertainment
Corporation, has an 80% ownership interest in Lomotif Private
Limited. For more information
visit Investors.vincoventures.com.
About Lomotif
Lomotif is a video-sharing social networking platform that is
democratizing video creation. Since the company was co-founded by
video enthusiast Paul Yang in 2014,
Lomotif has been granted three technology patents focused on
empowering creators to share and watch short videos through remix
and collaboration. Yang's vision is to build the world's largest
video vocabulary to accelerate the world's transition to
video-first expression. Lomotif, available in the Apple and Google
stores, is a downloadable app that has grown worldwide as a
grassroots social community with dedicated users spanning from
Asia to South America to the U.S. For additional
information about Lomotif, please visit Lomotif's website
at www.lomotif.com.
About LomoTV
LoMoTV is a digital entertainment and lifestyle content network
offering original programming within the Lomotif app.
About AdRizer
AdRizer LLC is a provider of technology solutions that automate
the use of artificial intelligence for digital advertising
analytics and programmatic media buying, enabling publishers and
agencies to place digital ads in real time and effectively manage
their ad investment with a risk averse approach. For additional
information about AdRizer, please visit www.adrizer.com.
About Insomniac
Insomniac produces some of the most innovative, immersive music
festivals and events in the world. Enhanced by state-of-the-art
lighting, pyrotechnics and sound design, large-scale art
installations, theatrical performers and next-generation special
effects, these events captivate the senses and inspire a unique
level of fan interaction. The quality of the experience is the
company's top priority.
For over 28 years, Insomniac has produced more than 2,000
festivals, concerts and club nights for nearly seven million
attendees across the globe. The company's premier annual event,
Electric Daisy Carnival Las Vegas, is the world's largest dance
music festival and attracts more than 525,000 fans over three
days.
The company was founded by Pasquale
Rotella and has been based in Los
Angeles since it was formed in 1993. In 2013, Insomniac
entered into a partnership with global entertainment company Live
Nation.
Forward-Looking Statements and Disclaimers
This press release contains "forward-looking statements" as
defined in the safe harbor provisions of the U.S. Private
Securities Litigation Reform Act of 1995, which are based upon
beliefs of, and information currently available to, Vinco Ventures'
management as well as estimates and assumptions made by Vinco
Ventures' management. These statements can be identified by the
fact that they do not relate strictly to historic or current facts.
When used in this presentation the words "estimate," "expect,"
"intend," "believe," "plan," "anticipate," "projected," and other
words or the negative of these terms and similar expressions as
they relate to the applicable company or its management identify
forward-looking statements. Such statements reflect the current
view of Vinco Ventures with respect to future events and are
subject to risks, uncertainties, assumptions and other factors
relating to Vinco Ventures and its consolidated subsidiaries and
variable interest entities including AdRizer, LLC, ZVV Media
Partners, LLC and Lomotif Private Limited, and their industries,
financial condition, operations and results of operations. Such
factors include, but are not limited to, the expected benefits from
Vinco Ventures' acquisition of and investments in AdRizer and
Lomotif and related initiatives involving LomoTV, and the expected
benefits of AdRizer and Lomotif's participation in live
entertainment events such as EDC and the Okeechobee Music and Arts
Festival and the Tesla giveaway promotion, and such other risks and
uncertainties described more fully in documents filed by Vinco
Ventures with or furnished to the Securities and Exchange
Commission, including the risk factors discussed in Vinco Ventures'
Annual Report on Form 10-K for the period ended December 31, 2020 filed on April 15, 2021, and Vinco Ventures' Quarterly
Reports on Form 10-Q filed thereafter including the Quarterly
Report on Form 10-Q for the quarter ended September 30, 2021 filed on November 22, 2021, which are available
at www.sec.gov. Should one or more of these risks or
uncertainties materialize, or the underlying assumptions prove
incorrect, actual results may differ significantly from those
anticipated, believed, estimated, expected, intended, or planned.
Although we believe that the expectations reflected in the
forward-looking statements are reasonable, we cannot guarantee
future results, performance, or achievements. Except as required by
applicable law, including the securities laws of the United States, we do not intend to update
any of the forward-looking statements to conform these statements
to actual results.
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SOURCE Vinco Ventures, Inc.