The collaboration supports Extreme E’s mission
to drive awareness around sustainability and climate change
Veritone, Inc. (Nasdaq: VERI), the creator of the world’s first
operating system for artificial intelligence, aiWARE™, together
with Base Media Cloud, today announced a new six-year agreement
with Extreme E through their production partners Aurora Media
Worldwide and North One. Extreme E is a sports organization that
uses groundbreaking electric SUVs to race in remote parts of the
world while raising awareness for climate change.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210119005253/en/
The Extreme E series will launch in April 2021 in the deserts of
Saudi Arabia, and will continue in Senegal, Greenland, Brazil and
Argentina. To produce video coverage of its races, Extreme E will
use cutting-edge technology, including track, on-board and POV
cameras, drones, virtual reality and augmented reality, to stream
footage on a variety of digital platforms. Additional clips will be
generated for and distributed to global rights holders, TV shows,
documentary series and social media. Extreme E required a solution
that would make all of this possible, while also remaining
dedicated to environmentally conscious production.
“Because our races take place in remote locations, and we don’t
want to damage the delicate locations that need protection, we’re a
TV-only sports product –– which is very rare, considering the
popularity of live sports,” said Dave Adey, head of broadcast and
technology for Extreme E. “Our content is our most valuable asset,
and the robust management of that is essential. Veritone not only
exceeded that need, but matched our mission of sustainability that
is critical to our goal of advancing climate change awareness.”
The six-year agreement will provide Extreme E with access to a
sports-specific, multi-cloud distribution solution created by
Veritone and Base Media Cloud, a centralized cloud storage
provider. The solution combines accelerated file transfer and cloud
object storage services from Base Media Cloud with Veritone’s
intelligent digital asset management platform, Digital Media Hub,
to drive complex, cloud-native remote workflows, enabling smart
global content distribution and its instant accessibility across
the globe for Extreme E.
Veritone and Base Media Cloud support Extreme E’s mission of
raising awareness for climate change; the combined solution is
built purposefully on public cloud infrastructures that require
fewer servers and lower electricity consumption. Furthermore,
Veritone shares Extreme E’s mission of sustainability with its
recently launched Veritone Energy, a suite of AI-powered energy
solutions that accelerate the world’s transition to more
sustainable, reliable and affordable energy by making clean energy
production more predictable, efficient and cost effective.
“Alongside Base Media Cloud, we’re thrilled to begin working
with Extreme E to help them create efficiencies, expand
distribution and monetize their content through our platform,” said
David Candler, senior director of customer solutions for Veritone.
“Our unmatched expertise in the sports media and entertainment
industry and the green energy space provides us with a unique
vantage point to meet Extreme E’s global content management needs,
while also furthering their mission of driving environmental
awareness.”
Veritone and Base Media Cloud began their partnership nearly
four years ago, when they created one of the first sports-specific,
multi-cloud distribution solutions, which is already used to meet
the unique needs of some of the world’s largest sports federations
and media organizations, including Formula E.
“We’re excited to partner with Veritone to power Extreme E’s
unique motor sport production coverage from some of the world’s
most remote locations,” said Ben Foakes, founder of Base Media
Cloud. “Our solution will enable easier remote editing and automate
distribution workflows, ultimately providing increased access to
Extreme E’s footage and bringing awareness to the critical cause of
climate change.”
For more information on Veritone’s digital asset management
solution, Digital Media Hub, please visit:
https://www.veritone.com/applications/digital-media-hub/. To learn
more about Base Media Cloud, please visit:
https://base-mc.com/about-us/. And for more information on Extreme
E, please visit: https://www.extreme-e.com/.
About Veritone
Veritone (NASDAQ: VERI) is a leading provider of artificial
intelligence (AI) technology and solutions. The company’s
proprietary operating system, aiWARE™, powers a diverse set of AI
applications and intelligent process automation solutions that are
transforming both commercial and government organizations. aiWARE
orchestrates an expanding ecosystem of machine learning models to
transform audio, video, and other data sources into actionable
intelligence. The company’s AI developer tools enable its customers
and partners to easily develop and deploy custom applications that
leverage the power of AI to dramatically improve operational
efficiency and unlock untapped opportunities. Veritone is
headquartered in Costa Mesa, California, and has offices in Denver,
London, New York and San Diego. To learn more, visit
Veritone.com.
About Base Media Cloud
To meet the increasing challenges brought about by the rising
volumes of digital media files being acquired, processed and
delivered throughout the media production process, BASE Media Cloud
offers a suite of ready-made cloud services comprising low cost
cloud storage, media asset management, remote workstations, file
transfer, branded channels and content distribution. BASE Media
Cloud’s range of fully managed multi-cloud services are offered on
a Software-as-a-Service (SaaS) subscriptions and pay per use
capacity basis, reducing media customers’ capital expenditure and
operational costs, whilst adjusting to flexible budgets and the new
paradigm of global remote working. The company’s prestigious list
of customers notably includes: Aurora Media Worldwide (part of
All3Media Group), BBC, Brave Bison plc, COPA90, ITV, Extreme E,
Formula E, The Football Association, Ogilvy & Mathers (WPP
Group), Price Waterhouse Cooper, Little Dot Studios, LadBible
Group, Translation LLC, XPRIZE and more.
Safe Harbor Statement
This news release contains forward-looking statements, including
without limitation statements regarding the combined Veritone
Digital Media Hub and Base Media Cloud solution and its expected
benefits to Extreme E, and the company’s energy solutions. Without
limiting the generality of the foregoing, words such as “may,”
“will,” “expect,” “believe,” “anticipate,” “intend,” “could,”
“estimate” or “continue” or the negative or other variations
thereof or comparable terminology are intended to identify
forward-looking statements. In addition, any statements that refer
to expectations, projections or other characterizations of future
events or circumstances are forward-looking statements. Assumptions
relating to the foregoing involve judgments and risks with respect
to various matters which are difficult or impossible to predict
accurately and many of which are beyond the control of Veritone.
Certain of such judgments and risks are discussed in Veritone’s SEC
filings. Although Veritone believes that the assumptions underlying
the forward-looking statements are reasonable, any of the
assumptions could prove inaccurate and, therefore, there can be no
assurance that the results contemplated in forward-looking
statements will be realized. In light of the significant
uncertainties inherent in the forward-looking information included
herein, the inclusion of such information should not be regarded as
a representation by Veritone or any other person that their
objectives or plans will be achieved. Veritone undertakes no
obligation to revise the forward-looking statements contained
herein to reflect events or circumstances after the date hereof or
to reflect the occurrence of unanticipated events.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210119005253/en/
Allison Zullo Walker Sands, for Veritone
veritone@walkersands.com 330-554-5965
Veritone (NASDAQ:VERI)
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