Verb Technology Company,
Inc. (Nasdaq: VERB) ("VERB" or the
"Company"), the leader in interactive video-based sales
enablement applications, including shoppable livestream video,
today announced that QVC veteran producer John Rizzo has joined the
management team of MARKET, VERB’s livestream shopping platform. As
MARKET’s SVP of Content and Brand Partnerships, Mr. Rizzo brings
extensive experience in direct-to-consumer marketing through
livestream shopping production, including creative content
development, as well as executing sales strategies for building
strategic partnerships with consumer brands.
Mr. Rizzo spent over 21 years at home shopping
network QVC as Executive Producer. During his tenure, he produced
over 30,000 hours of livestream shopping programming, generating
sales of over $5 billion. He also led the launch, oversaw
production, and managed the live broadcast and content for QVC2,
the online livestream shopping initiative of QVC, scaling it to
$300 million in annual sales.
Most recently, Mr. Rizzo served as Vice
President, New Business Development and Production, at LifeBrands,
a multi-platform direct response media agency that specializes in
building brands and creating growth strategies for clients through
television retailing on QVC and HSN, and online digital video
channels, including Amazon. At LifeBrands, Mr. Rizzo was
responsible for strategic partnerships and business development, as
well as producing all creative assets for clients.
He has worked with clients such as Apple, Martha
Stewart, Isaac Mizrahi, Rachael Ray, Property Brothers, Spanx, Ugg,
Beats by Dr. Dre, Tommy John Underwear, Shark Tank’s Lori Greiner,
Josie Maran Cosmetics, Wander Beauty, and Doll 10 Cosmetics, among
many others.
“We are thrilled to attract a professional of
John’s caliber and experience to the MARKET team,” said Rory J.
Cutaia, CEO of VERB. “John brings unrivalled expertise in
livestream shopping and direct-to-consumer marketing to our
shopping platform. I am confident that his leadership and guidance
in creative content and livestream shopping production will help
ensure the success of MARKET, and that his existing marquee brand
relationships, as well as his experience in developing new ones,
will accelerate our growth. With the addition of John, we continue
to assemble a truly world-class leadership team for MARKET.”
“Upon seeing the MARKET platform, I was
convinced that this was an opportunity I could not let pass,” said
John Rizzo. “Livestream shopping is clearly the direction the world
is going, and VERB’s innovative platform is solid – miles apart
from others I’ve seen. I am excited to be a part of MARKET and look
forward to leveraging my experience and relationships to drive its
growth.”
MARKET is a 24/7, multi-vendor, livestream
shopping platform designed to host simultaneous livestream shopping
sessions by consumer brands, big-box stores, boutiques,
celebrities, content creators, and influencers selling products and
services across numerous categories. MARKET has been in soft launch
for several months, during which the Company has been actively
soliciting vendors, brands, creators and influencers, qualifying
them, onboarding new and previously selected vendors, assisting
them in setting up their storefronts, product inventory and digital
assets, as well as training them on how to use the platform,
coaching them with best practices in selling in front of the
camera, and also connecting them with professional hosts to enhance
the livestream experience if they so choose. A series of festivals
– large events with multiple vendors under specific themes focused
on food and beverage, wellness, fashion and cosmetics – is planned
for this summer, marking the official, public launch of the MARKET
platform.
About VERB
Verb Technology Company, Inc. (Nasdaq: VERB),
the market leader in interactive video-based sales applications,
transforms how businesses attract and engage customers. The
Company’s Software-as-a-Service, or SaaS, platform is based on its
proprietary interactive video technology, and is comprised of a
suite of sales enablement business software products offered on a
subscription basis. Its software applications are used by hundreds
of thousands of people in over 100 countries and in more than 48
languages. VERB’s clients include large sales-based enterprises as
well as small business sales teams, including the sales and
marketing departments of professional sports teams. Of note is its
forthcoming MARKET, a multi-vendor, multi-presenter, livestream
social shopping platform at the forefront of the convergence of
ecommerce and entertainment. With approximately 170 employees, the
Company is headquartered in American Fork, Utah, and also maintains
offices in Newport Beach, California.
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FORWARD-LOOKING STATEMENTSThis
communication contains “forward-looking statements” as that term is
defined in the Private Securities Litigation Reform Act of 1995.
Forward-looking statements involve risks and uncertainties and
include, without limitation, any statement that may predict,
forecast, indicate or imply future results, performance or
achievements, and may contain words such as “anticipate,” “expect,”
“project,” “plan,” or words or phrases with similar meaning.
Forward-looking statements contained in this press release relate
to, among other things, the Company's projected financial
performance and operating results, including SaaS Recurring
Revenue, as well as statements regarding the Company's progress
towards achieving its strategic objectives, including the
successful integration and future performance of acquisitions.
Forward-looking statements are based on current expectations,
forecasts and assumptions that involve risks and uncertainties,
including, but not limited to the COVID-19 pandemic and related
public health measures on our business, customers, markets and the
worldwide economy; our plans to attract new customers, retain
existing customers and increase our annual revenue; the development
and delivery of new products, including verbLIVE; our plans and
expectations regarding software-as-a-service offerings; our ability
to execute on, integrate, and realize the benefits of any
acquisitions; fluctuations in our quarterly results of operations
and other operating measures; increasing competition; general
economic, market and business conditions. If any of these risks or
uncertainties materialize, or if any of our assumptions prove
incorrect, our actual results could differ materially from the
results expressed or implied by these forward-looking statements.
Investors are referred to our filings with the Securities and
Exchange Commission, including our Annual Reports on Form 10-K and
Quarterly Reports on Form 10-Q, for additional information
regarding the risks and uncertainties that may cause actual results
to differ materially from those expressed in any forward-looking
statement. All forward-looking statements in this press release are
based on information available to us as of the date hereof, and we
do not assume any obligation to update the forward-looking
statements provided to reflect events that occur or circumstances
that exist after the date on which they were made, except as
required by law.
Investor Relations: 888.504.9929
investors@verb.tech
Media Contact: 855.250.2300, ext.107
info@verb.tech
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