Vera Bradley Makes Move Into Metaverse With Utility-Driven NFTs to Celebrate 40th Anniversary
August 17 2022 - 9:00AM
Vera Bradley, Inc. (Nasdaq: VRA), the parent company of iconic
lifestyle brand and leading American bag and luggage brand Vera
Bradley, announced the World of Vera Bradley via Discord and
Twitter. This new digital concept will take customers on a journey
into the metaverse, bringing together the brand’s past, present,
and future through its upcoming NFT (non-fungible token)
collections.
Pioneering colorful and beautiful travel
solutions for women since 1982, Vera Bradley now aims to create an
experience that bridges the physical and digital worlds and
provides a space for women to explore and learn about Web3 through
the World of Vera Bradley. Easy to access through
worldofverabradley.com, the World of Vera Bradley will also be the
point-of-purchase for Vera Bradley’s NFT collections, the first of
which is slated to launch in September during New York Fashion
Week.
Aptly named the Heritage Pass, Vera Bradley’s
genesis NFT will celebrate the brand’s 40th anniversary and feature
one animated image of Vera Bradley’s coveted throwback Jilly Bag in
four archived prints. Available for purchase on September 14, 2022,
and priced to sell at $82.00 USD*, each of the 440 Heritage Pass
NFT tokens will function as a Mint Pass and come with a physical,
limited-edition Jilly Bag in one of the four heritage prints
featured in the NFT. Anticipation of the unknown will add to the
excitement of the Heritage Pass, as buyers will receive a Jilly Bag
in one of four surprise patterns. Additionally, first-adopters will
be rewarded with early access to purchase the second Vera Bradley
NFT, launching in October.
Available for presale on October 1 and 2 and for
public sale on October 3, 2022, Vera Bradley’s second NFT drop, the
1982 Collection, will be comprised of 1,982 generative backgrounds
derived from 40 archived prints to commemorate the year the company
was founded. Priced at $19.82 USD*, the 1982 Collection will
attract both crypto lovers and breast cancer awareness supporters
alike with 100% of Vera Bradley's primary net proceeds benefiting
the Vera Bradley Foundation for Breast Cancer, focusing its unique
utility on advocacy and fundraising.
“The World of Vera Bradley brings Vera Bradley’s
brand vision for an interconnected future and Web3 world to life,”
states Daren Hull, Brand President, Vera Bradley, “Beyond
technology, Web3 will continue to evolve and shape ownership in the
next generation. We believe NFT projects like ours, rooted in
strong fundamentals and a commitment to maximizing the fundraising
impact to the Vera Bradley Foundation for Breast Cancer, will be
the future of Web3.”
Jennifer Bova, VP of Marketing, Vera Bradley
continues, “With the launch of the World of Vera Bradley and our
first NFT collections, we will create an authentic and connected
community of digital asset holders through innovation, vision, and
a consumer-first approach. This is another experience to strengthen
Vera Bradley’s sisterhood, utilizing Web3 and fundraising for the
Vera Bradley Foundation for Breast Cancer.”
Both Vera Bradley NFT Collections will be
available for purchase through the World of Vera Bradley’s digital
destination (www.worldofverabradley.com) using a credit card, or
via Open Sea using ETH.
ABOUT VERA BRADLEY:Vera
Bradley, based in Fort Wayne, Indiana, is a leading designer of
women’s handbags, luggage and other travel items, fashion and home
accessories, and unique gifts. Founded in 1982 by friends Barbara
Bradley Baekgaard and Patricia R. Miller, the brand is known for
its innovative designs, iconic patterns, and brilliant colors that
inspire and connect women unlike any other brand in the global
marketplace. Visit www.verabradley.com and follow @verabradley to
learn more.
ABOUT VERA BRADLEY FOUNDATION FOR BREAST
CANCER: The Vera Bradley Foundation for Breast Cancer
raises funds for breast cancer research to find a cure and to
improve the lives of the many affected by this disease. The
Foundation has contributed $37.5 million to the Vera Bradley
Foundation Center for Breast Cancer Research at the Indiana
University School of Medicine. The Center is focused on developing
and dramatically improving therapies for some of the most
difficult-to-treat types of breast cancer. Funds are raised through
special events, partner events, and individual donations.
CONTACTS:Email:
mediacontact@verabradley.comPhone: 877-708-VERA
(8372)Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/d47a7824-51ff-42a7-9006-b437d3802e4b and https://www.globenewswire.com/NewsRoom/AttachmentNg/90dccc59-03b9-467a-9f01-8b1889c967a5.*Please
Note: The exact USD retail price will depend on gas prices at time
of purchase.
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