Vera Bradley, Inc. Names Lockie Andrews Chief Growth Officer of Pura Vida Brand
May 04 2022 - 1:00PM
Vera Bradley, Inc. (Nasdaq: VRA) (the “Company”) today announced
that Lockie Andrews has been named to the newly created post of
Chief Growth Officer for its Pura Vida Brand.
In this role, Andrews will be responsible for all digital,
performance marketing, sales, and merchandising initiatives across
Pura Vida’s channels of distribution. Andrews will join cofounders
Griffin Thall and Paul Goodman in leading Pura Vida to the next
level of growth by creating and executing innovative,
performance-based marketing; exploring, developing, and launching
new sales channels; and driving category growth and expansion.
Rob Wallstrom, Chief Executive Officer of the Company, noted,
“Lockie Andrews will be a great addition to the Pura Vida team and
to our entire organization. Her perspective, expertise, and
innovative thinking will be instrumental in developing Pura Vida’s
full potential as a unique lifestyle brand.”
Andrews is an accomplished leader with a deep background in
retail, marketing, digital strategy, technology, and data
analytics. She most recently held the post of Head of eCommerce and
Digital Operations at vertically-integrated party supplier Party
City, leading the enterprise's eCommerce re-platforming and
increasing site conversion by sixty percent. Previously, she served
as Chief Information Officer and Chief Digital Officer of UNTUCKit,
where she led the digital transformation and data analytics of the
high-growth, omni-channel retail brand. Since 2007, Andrews has
also been Managing Director and Chief Executive Officer of Catalyst
Consulting, a boutique advisory firm specializing in innovation and
leveraging data and technology to increase revenue and drive
operational efficiency, serving a myriad of well-known brands and
companies. Prior, she was Chief Operating Officer for Tadashi and
Vice President of Business Development and Planning for babystyle,
both multi-channel lifestyle retail brands. Andrews is a graduate
of Georgetown University and holds a Master of Business
Administration degree from Harvard Business School.
About Vera Bradley, Inc.
Vera Bradley, Inc. operates two unique lifestyle brands – Vera
Bradley and Pura Vida. Vera Bradley and Pura Vida are complementary
businesses, both with devoted, emotionally-connected, and
multi-generational female customer bases; alignment as casual,
comfortable, affordable, and fun brands; positioning as “gifting”
and socially-connected brands; strong, entrepreneurial cultures; a
keen focus on community, charity, and social consciousness;
multi-channel distribution strategies; and talented leadership
teams aligned and committed to the long-term success of their
brands.
Vera Bradley, based in Fort Wayne, Indiana, is a leading
designer of women’s handbags, luggage and other travel items,
fashion and home accessories, and unique gifts. Founded in 1982 by
friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand
is known for its innovative designs, iconic patterns, and brilliant
colors that inspire and connect women unlike any other brand in the
global marketplace.
In July 2019, Vera Bradley, Inc. acquired a 75% interest in
Creative Genius, Inc., which also operates under the name Pura Vida
Bracelets (“Pura Vida”). Pura Vida, based in La Jolla, California,
is a digitally native, highly-engaging lifestyle brand founded in
2010 by friends Paul Goodman and Griffin Thall. Pura Vida has a
differentiated and expanding offering of bracelets, jewelry, and
other lifestyle accessories.
Vera Bradley Safe Harbor Statement
Certain statements in this release are "forward-looking
statements" made pursuant to the safe-harbor provisions of the
Private Securities Litigation Reform Act of 1995. Such
forward-looking statements reflect the Company's current
expectations or beliefs concerning future events and are subject to
various risks and uncertainties that may cause actual results to
differ materially from those that we expected, including: possible
adverse changes in general economic conditions and their impact on
consumer confidence and spending; possible inability to predict and
respond in a timely manner to changes in consumer demand; possible
loss of key management or design associates or inability to attract
and retain the talent required for our business; possible inability
to maintain and enhance our brands; possible inability to
successfully implement the Company’s long-term strategic plan;
possible inability to successfully open new stores, close targeted
stores, and/or operate current stores as planned; incremental
tariffs or adverse changes in the cost of raw materials and labor
used to manufacture our products; possible adverse effects
resulting from a significant disruption in our distribution
facilities; or business disruption caused by COVID-19 or other
pandemics. Risks, uncertainties, and assumptions also include the
possibility that Pura Vida acquisition benefits may not materialize
as expected and that Pura Vida’s business may not perform as
expected. More information on potential factors that could affect
the Company’s financial results is included from time to time in
the “Risk Factors” and “Management’s Discussion and Analysis of
Financial Condition and Results of Operations” sections of the
Company’s public reports filed with the SEC, including the
Company’s Form 10-K for the fiscal year ended January 29, 2022. We
undertake no obligation to publicly update or revise any
forward-looking statement.
CONTACTS:Investors:Julia Bentley, VP of Investor Relations and
Communicationsjbentley@verabradley.com (260) 207-5116
Media:mediacontact@verabradley.com877-708-VERA (8372)
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