Upwork’s Global Launch of Project Catalog™ Offers Businesses New Way to Work, Grow, and Scale
January 14 2021 - 9:00AM
Business Wire
New Upwork offering helps customers unlock an
instantly scalable workforce for their business needs
Upwork (NASDAQ: UPWK), the world’s work marketplace, today
announced the early global launch of Project Catalog™, a curated
collection of predefined projects that customers can browse and buy
from in just a few clicks. The release comes at a time when
companies of all sizes are discovering the power of Upwork and
transforming their workforce models to leverage highly skilled,
independent talent across a broad range of core functions. The
launch is part of Upwork’s ongoing focus on creating more
innovative and powerful ways for businesses and talent to work
together, whether through Upwork’s Enterprise suite of services,
its Talent Marketplace, or the latest way to leverage Upwork,
Project Catalog.
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“We see on the horizon a future in which independent talent will
work at the heart of every business,” said Hayden Brown, President
and Chief Executive Officer at Upwork. “COVID-19 provided a shock
to the system for businesses everywhere, many of which are now
rethinking how they work for the long term. Many have experienced
the incredible benefits of accessing the most highly skilled talent
on demand, regardless of location, using Upwork. They are starting
to understand the tremendous competitive advantage that an
instantly scalable workforce of talented people offers—and we are
continuing to sharpen these advantages, most recently with the
global launch of Project Catalog. I’m excited that as of today,
Project Catalog is available to our customers who are using Upwork
as the new operating system for their business.”
Project Catalog offers an additional opportunity for businesses
and independent professionals to work together instantly on
Upwork’s work marketplace. Clients can solve their most pressing
work needs by leveraging Project Catalog’s curated collection of
predefined, fixed-price projects. Project Catalog contains tens of
thousands of projects across more than 300 categories, including
design, web development, translation, and writing. Information on a
project’s scope, cost, timing, and deliverables is clearly outlined
by talent on Upwork so that buyers can have confidence in the final
product.
For highly skilled independent talent on Upwork’s platform,
Project Catalog offers flexibility, control, and a powerful new
revenue stream. Professionals can package up their favorite work
into clearly defined projects, generating new business so they can
focus on the work they love doing most.
“This launch represents yet another way Upwork continues to
evolve its experience for customers who want to quickly expand
their capabilities and access a pool of incredibly skilled talent,”
said Sam Bright, Chief Product and Experience Officer at Upwork.
“Since the beta launch, we have enhanced communication on the
platform as well as provided new ways for talent to boost the
visibility of their projects. We were excited to see great demand
for Project Catalog from both new and existing customers during our
beta, affirming the vast interest for this type of service as
companies of all sizes increasingly embrace independent talent. As
a result, we accelerated our previously communicated global launch
timeline of Project Catalog by over a month so that we can help
more customers swiftly adopt this new way of working.”
Project Catalog Helps Clients Expand Their
Capabilities
“Working with Project Catalog was so quick and easy,” said Kevin
Downey, Founder and CEO of K2 Prospecting Systems. “With just a few
clicks, I was able to find defined projects by website developers,
graphic designers, and writers to expand my team’s capabilities and
help me grow my business. In fact, my experience with the
professional I worked with was so fantastic that I’ve continued to
work with her on many projects since then through Project
Catalog.”
Lee Lebaigue, Vice President of Sales at InsuranceHub and an
existing client of Upwork who leveraged Project Catalog for a
marketing strategy project, said, “We were keen to test out the new
Project Catalog and are grateful we did, as the work was done
quickly and was of the highest quality. We definitely plan on using
Project Catalog in the future. Upwork continues to help me keep my
team ahead of the curve so we can provide unmatched service to our
customers.”
Independent Professionals Grow Their Business with Project
Catalog
According to Scott Brower, a software engineer and beta tester
of Project Catalog, "Project Catalog lets me highlight my
consulting skills to clients who are in need of my services but not
sure where or how to start. They see the scope, deliverables, and
cost all bundled up in a ready-to-go package and can easily buy
with a single click. This has opened up new lines of business for
me that weren’t present before."
"I have been picking up another new client almost every day. And
they have all been excellent clients who were pleased with my
work,” said Amy Gardner, a top-rated content writer on Upwork who
is using Project Catalog to grow her business.
For more information on Project Catalog, visit:
upwork.com/projectcatalog
About Upwork
Upwork is the world’s work
marketplace, connecting millions of businesses with independent
talent around the globe. We serve everyone from one-person startups
to 30% of the Fortune 100 with a powerful, trust-driven platform
that enables companies and freelancers to work together in new ways
that unlock their potential. Our talent community earned more than
$2 billion on Upwork in 2019 across more than 8,000 skills,
including website & app development, creative & design,
customer support, finance & accounting, consulting, and
operations. Learn more at www.upwork.com and join us on LinkedIn,
Twitter, Facebook, and Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20210114005336/en/
Amanda Diamondstein press@upwork.com
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