Upwork Launches Project Catalog™, A New Way for Businesses and Independent Talent to Instantly Work Together
October 27 2020 - 9:00AM
Business Wire
New Upwork product experience connects
businesses and talent on fixed-price, pre-scoped projects
Upwork (NASDAQ: UPWK), the world’s largest work marketplace,
today released in beta Project Catalog™, a curated collection of
pre-scoped projects easily purchased via an e-commerce click and
buy experience. Project Catalog is a new way for businesses and
independent talent to work together instantly on the Upwork
marketplace and is part of an ongoing expansion and evolution of
the Upwork experience.
Project Catalog allows businesses to quickly find what they are
looking for—from website development and graphic design to videos
and digital marketing—and pay a fixed price to have it done by some
of the marketplace’s best independent talent. Essential project
information such as scope, cost, timing and deliverables are
pre-packaged by Upwork talent so that businesses know exactly what
to anticipate. They can also browse Project Catalog to discover and
find inspiration in the wide range of work done by the expert
independent talent on Upwork.
For talent, Project Catalog is an important new way to earn on
Upwork so that they can grow their businesses faster. Independent
talent will be able to turn their most in-demand services into
powerful new income streams by showcasing the quality of their work
and making pre-scoped projects immediately available for
purchase.
“We are continually evolving our services to meet our customers’
growing needs, and what they’ve told us is they want additional
pathways to buy and sell on Upwork. We are launching Project
Catalog to give both clients and talent added control and
flexibility to scale their businesses up and down depending on
their changing needs,” said Hayden Brown, President and CEO of
Upwork. “Whether you engage with our Enterprise suite of services,
post a job and bid on a project in our marketplace, or go the
one-click route with Project Catalog, Upwork’s work marketplace is
designed to help clients and talent grow their businesses by
providing access to a comprehensive range of services, regardless
of project scope.”
“The world of freelancing is growing, and so are the ways people
engage with it,” said Guy Rom, Senior Director of Engineering at
Upwork. “Project Catalog is an easy way to discover the power of
Upwork. From the one-person startup to the director at a global
enterprise, we want everyone to leverage that power immediately. We
are pleased with our beta program’s strong feedback and look
forward to providing Project Catalog to all our customers.”
Freelancers Embrace New Way to Earn on Upwork
“As a graphic designer, Project Catalog has given me the
opportunity to easily build a portfolio for clients to browse and
showcase the specific design services I offer,” said Joshua Okpala,
an independent graphic designer.
“I think it's wonderful because the client will know exactly
what to expect,” shared Marilina Jiménez, a graphic design expert
who has been freelancing with Upwork since 2012.
“I like Project Catalog because it saves me time. Clients found
me, saw my project, and knew what to expect. It’s like building a
portfolio for clients to browse,” said Luke Appelquist, an
independent creative video content producer.
Positive Reactions from Clients to New Click and Buy
Experience
“I can tell by going through the page looking at the
freelancers' different credentials that Upwork has some really
incredible people," said Ariel Penn, the president and owner of a
small media company. “The information included is critical, and
gives me a great picture of what the freelancers are willing to do,
and how they are going to go about doing it. I like that it shows
what you get for each project. That isn’t always clear with
competitors. The service tiers are very clear, the delivery time,
revisions and initial concepts are all built in.”
“It’s an entry point [to using Upwork],” said Kevin Downey, a
vice president of sales at a corporate catering company. “Project
Catalog makes it easier to make a judgement and find graphic
designers, writers and WordPress developers, at a flat price. This
makes it easier for me to digest when I first look at it if it’s
something I want to explore. It’s a no-brainer for me to dig in and
take a look at Project Catalog.”
Management consultant Barbara Farfan noted the quality of talent
and clarity of offering, saying the freelancer for the project she
reviewed “...knows what's involved in the process. He's very clear
in what it is he's going to deliver and what each step looks like
along the way. This gives me a really good feel for their
specificity and how experienced they are.” She added, Project
Catalog “makes it easier to find the one” freelancer she needs.
Olivia V., an editor at a digital media company, shared the
benefits of using Project Catalog, “I really love being able to see
all that information and know upfront exactly what the person is
going to do. I think that's great because you don't always know
what questions to ask."
Project Catalog beta release is currently available to a limited
number of customers, and will launch globally on February 16th,
2021.
For more information on Project Catalog™, visit:
www.upwork.com/resources/introducing-project-catalog-beta
About Upwork
Upwork is the world’s largest work marketplace, connecting
millions of businesses with independent talent around the globe. We
serve everyone from one-person startups to 30% of the Fortune 100
with a powerful, trust-driven platform that enables companies and
freelancers to work together in new ways that unlock their
potential. Our talent community earned over $2 billion on Upwork in
2019 across more than 8,000 skills, including website & app
development, creative & design, customer support, finance &
accounting, consulting, and operations. Learn more at
www.upwork.com and join us on LinkedIn, Twitter, and Facebook.
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Zea Moscone Archetype for Upwork +1 415-297-0302
Zea.moscone@archetype.co
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