CEDAR RAPIDS, Iowa,
April 5, 2021 /PRNewswire/ -- UFG
Insurance is lighting its American Building on the corner of First
Avenue SE and Second Street SE in red — the color of its well-known
Worth It campaign against distracted driving — to coincide with
April as Distracted Driving Awareness Month.
"UFG is proud to have a voice in the important dialog against
distracted driving with its Worth It campaign," explains Worth It
liaison and UFG Community Relations Coordinator Katie Jensen. "Since 2017, Worth It has been
working to educate the public about the completely preventable
habits that can prove deadly behind the wheel."
The company has also launched a new interactive infographic on
its Worth It website, ufgworthit.com, just in time for Distracted
Driving Awareness Month. The quick interactive game allows a player
to help cartoon driver Bill make the best choices to arrive safely
at home. Each decision comes with an enlightening fact about
distraction-free driving.
"Bill faces the same choices we all make when we get in the
driver's seat," says Jensen. "Put the phone away or don't; answer
the text or wait; eat the snack now or later — all of these
distracting choices present themselves at some point to any driver.
The safest thing we can do is make the right decision in that
moment, because no distraction is worth the crash that could
result."
All are invited to take a drive with Bill and then join the more
than 6,500 people who have taken the Worth It pledge to drive
distraction-free. More information about UFG's Worth It campaign
against distracted driving, including the focused-driving pledge,
is available at ufgworthit.com.
About UFG
Founded in 1946 as United Fire & Casualty Company, United
Fire Group, Inc. (UFG, Nasdaq: UFCS), through its insurance company
subsidiaries is engaged in the business of writing property and
casualty insurance. Through our subsidiaries, we are licensed as a
property and casualty insurer in 50 states, plus the District of Columbia, and we are represented
by approximately 1,000 independent agencies. A.M. Best Company
assigns a rating of "A" (Excellent) for members of the United Fire
& Casualty Group. For more information about UFG visit
ufginsurance.com.
Contact: Casey Prince
Assistant Vice President &
Marketing Communications Manager
UFG Corporate Communications
319-399-5622 (w), 319-360-5578 (c)
cprince@unitedfiregroup.com
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SOURCE UFG Insurance