CHICAGO, July 7, 2021 /PRNewswire/ -- Today, United, the
official airline sponsor of Team USA, debuted its new advertising campaign
featuring five of the world's most accomplished and decorated
Olympic and Paralympic athletes. Driven by the tagline "Time to Let
Yourself Fly," the campaign highlights Team USA's return to the Games and honors the
feeling many Americans have as they consider returning to travel.
Customers traveling with United this summer will experience touches
of the Team USA collaboration
through signage displayed throughout United terminals and
limited-edition amenity kits and pajamas available on select
flights.
Selected for their shared values of ambition, excellence,
diversity and unity on a global stage, Team United is comprised of
the following athletes:
- Simone Biles – Gymnast from
Houston, Texas, and the world's
most decorated female gymnast in history
- Kolohe Andino – Surfer from San
Clemente, California, who holds the record for most
championship titles in U.S. surfing history
- Julie Ertz – Soccer Defender
from Mesa, Arizona, and two-time
World Cup champion
- Jessica Long – Swimmer from
Baltimore, Maryland, and 23-time
Paralympic medalist
- Oz Sanchez – Hand Cyclist from San
Diego, California, and six-time Paralympic medalist
VIDEO: Time to Let Yourself Fly
"The upcoming Olympic and Paralympic games mark the 40th year
we've supported Team USA on their
journey from practice to the podium," said Janet Lamkin, senior vice president of market
and community innovation at United. "Like the athletes we've flown
over the years to compete on a global stage, United is an airline
committed to doing the hard work to be the best and engage deeply
in the communities we serve."
For the last four decades, United has proudly sponsored Team
USA Olympic and Paralympic
athletes as part of its long-standing relationship with the United
States Olympic and Paralympic Committee. As the official
airline sponsor of Team USA, United flies athletes along with
their equipment and gear, and maintains reservations agents
dedicated to Team USA's travel needs.
Leading up to and throughout the Tokyo Games, United will also encourage fans
to "let yourself fly" with United through airport and onboard
marketing activations. Campaign visuals will be displayed on
signage throughout United's airports. Customers flying in premium
cabins this summer will receive limited-edition Team USA-themed amenity kits and on select
international flights, customers in United Polaris® business class
will dream like an Olympian in Team USA-themed pajamas.
To keep up with Team United's travel journeys to Tokyo this summer, follow @United on Twitter,
Instagram, Facebook and TikTok.
About United
United's shared purpose is "Connecting People. Uniting the
World." For more information, visit united.com, follow @United on
Twitter and Instagram or connect on Facebook. The common stock of
UAL is traded on the Nasdaq under the symbol "UAL".
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SOURCE United Airlines