Conscious Beauty at Ulta Beauty™ Educates, Guides & Simplifies Product Choices
October 14 2020 - 9:00AM
Business Wire
Holistic Initiative Offers Guests Greater
Transparency and Choice Across Five Pillars
Ulta Beauty, the nation’s leading beauty retailer, launched
Conscious Beauty at Ulta Beauty™ in all stores and on ulta.com this
week. The first-of-its-kind, holistic initiative focuses on
delivering transparency to inspire more informed, conscious product
choices for guests, their loved ones and the environment.
Ulta Beauty’s proprietary research shows an overwhelming 75% of
consumers wish it were easier to know which products are truly
clean while 63% of clean buyers state “safer for the planet”
options are somewhat or very important1. Conscious Beauty at Ulta
Beauty directly addresses these needs with established criteria to
certify brands across five pillars, making it the most
comprehensive program of its kind in the beauty industry.
“The introduction of Conscious Beauty at Ulta Beauty reflects
the incredible value we place on listening to our guests. We
consistently work to answer their evolving desires and with this
holistic effort, we’re aligning beauty choices with their personal
values,” said Dave Kimbell, president of Ulta Beauty. “The
nationwide launch of this platform delivers a unique and holistic
way to empower guests on their respective wellbeing and
consciousness journeys.”
Conscious Beauty at Ulta Beauty will include many beloved brands
including, but not limited to Tula, Beekman 1802, Pacifica, Juice
Beauty, KVD Vegan Beauty, Fekkai, Tarte, Mad Hippie, Kreyol Essence
and Ulta Beauty Collection as certified options available within
the program’s five pillars:
- Clean Ingredients: Excludes parabens, phthalates, and
other ingredients on Ulta Beauty’s Made Without List
- Cruelty Free: Accepts Peta, Leaping Bunny, or Choose
Cruelty Free certifications for brands that do not conduct animal
testing
- Vegan: Created without animal products, by-products or
derivatives
- Sustainable Packaging: To qualify, at least 50% of a
brand’s packaging must be made from bio-sourced or recycled
materials, or be recyclable or refillable, contributing towards
Ulta Beauty’s pledge to ensure at least 50% of all packaging sold
will be sustainable by 2025.
- Positive Impact: Highlights brands that have giving back
at their core
The launch marks the official release of Ulta Beauty’s Made
Without List, the ingredient standard used to certify brands under
the Clean Ingredients pillar, which was developed with
consideration for the human and environmental health impact of
ingredients. Beginning in 2021, guests will find in-store and
online guidance to easily identify clean products that comply with
the list.
The company also established the Conscious Beauty Advisory
Council, a coalition of experts at the forefront of clean beauty,
product development, packaging sustainability and brand leadership
who will ensure ongoing accountability and perspective to inform,
shape and define the program’s evolution. The Council consists of
the following leaders:
- Karen Behnke, founder and CEO, Juice Beauty
- Brook Harvey-Taylor, founder and CEO, Pacifica
- Annie Jackson, co-founder and COO, Credo Beauty
- Maureen Kelly, founder and CEO, Tarte
- Dr. Roshini Raj, founder, Tula
- Dr. Brent Ridge, co-founder, Beekman 1802
- Scott Schienvar, vice president of operations, L'Oréal
- Tom Szaky, CEO and co-founder, TerraCycle
To further evolve its clean beauty offering for guests, Ulta
Beauty has collaborated with clean beauty pioneer, Credo Beauty, to
introduce the Credo Collection at Ulta Beauty in tandem with the
launch of Conscious Beauty. The curated collection will initially
feature eight clean beauty brands available in select stores and
online. Credo’s co-founder and CEO, Annie Jackson, is part of the
Conscious Beauty Advisory Council.
Guests can explore Conscious Beauty at Ulta Beauty in stores
nationwide or visit www.ulta.com/conscious-beauty to see the full
assortment of certified brands across the cosmetics, skincare,
hair, bath and body categories, or filter by Clean Ingredients,
Cruelty Free and Vegan on the Ulta Beauty app.
About Ulta Beauty
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful.
Ulta Beauty is the largest U.S. beauty retailer and the premier
beauty destination for cosmetics, fragrance, skin care products,
hair care products and salon services. In 1990, the Company
reinvented the beauty retail experience by offering a new way to
shop for beauty – bringing together all things beauty, all in one
place. Today, Ulta Beauty has grown to become the top national
retailer offering the complete beauty experience.
Ulta Beauty brings possibilities to life through the power of
beauty each and every day in our stores and online with more than
25,000 products from approximately 500 well-established and
emerging beauty brands across all categories and price points,
including Ulta Beauty’s own private label. Ulta Beauty also offers
a full-service salon in every store featuring hair, skin, brow, and
make-up services.
Ulta Beauty is recognized for its commitment to personalized
service, fun and inviting stores and our industry-leading Ultamate
Rewards loyalty program. Ulta Beauty operates retail stores across
50 states and also distributes its products through its website,
which includes a collection of tips, tutorials, and social content.
For more information, visit www.ulta.com.
1 Ulta Beauty Clean Beauty quantitative research, April 2019
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version on businesswire.com: https://www.businesswire.com/news/home/20201014005128/en/
Ulta Beauty Media Contact: Eileen Ziesemer Vice
President, Public Relations eziesemer@ulta.com (708) 305-4479
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