Trupanion Puts its Arms Around the Veterinary Industry and Gives Back with a Big ‘TruCuddle’
June 17 2021 - 10:18AM
Trupanion, the leader in medical insurance for pets, today
announced the launch of TruCuddle, a worldwide movement that will
bring some well-deserved joy and extra support to veterinary
professionals.
Veterinarians are the unsung heroes, working round-the-clock to
keep pets healthy. The animal-loving profession is often faced with
heartbreaking situations which lead to high levels of burnout,
decreased career satisfaction, stress and tragically, suicide.
As a vet-centric company, Trupanion recognizes this veterinary
challenge and in launching its campaign of love, “TruCuddle,”
Trupanion will contribute funds that will go directly to support
grants, scholarships and educational programs to nonprofit
organizations that benefit the next generation of pet care
heroes.
“We know that the veterinary profession is physically and
emotionally demanding,” said Margi Tooth, co-president of
Trupanion. “With TruCuddle we aim to help overcome important
challenges the veterinary community faces - together for
pets, their families, and the veterinary profession. It’s a genuine
‘cuddle’ where we hope that we can put our arms around a profession
in need of some TLC.”
Launching on Veterinary Appreciation Day (June 18) and running
through National Veterinary Technician Week (October 17-23),
TruCuddle will champion organizations that empower, support and
educate the veterinary community.
Through TruCuddle, Trupanion will partner with Not One More Vet
(NOMV) and Multicultural Veterinary Medical Association (MCVMA) and
contribute $250, to be shared equally by the organizations, every
time a pet hospital in the US or Canada downloads Trupanion’s
software, which acts as a payment solution – a solution that can
directly reduce economic euthanasia. The campaign will run from
June 18 through October 23.
NOMV is the world’s largest peer-to-peer support group working
to transform the well-being and status of mental health within the
veterinary community. MCVMA is leading the veterinary profession
towards racial and ethnic diversity, equity, and inclusivity.
Trupanion also recently announced its single largest charitable
donation - a commitment to issue over 50,000 shares of stock, which
as of June 16, is worth over $4.9 million, to MightyVet in support
of veterinary professionals’ career and well-being.
“On this Veterinary Appreciation Day we’re reminded of the
extraordinary work veterinary teams do every day and every night
and felt this was the perfect time to kick off TruCuddle,” Tooth
added. “While this special fundraising campaign is four months, our
TruCuddle commitment to support the veterinary profession needs to
happen every day and will be our year round commitment.”
Trupanion has also partnered with WeRateDogs on their social
media campaign #EarstoVets. Made up of over 15 million pet lovers
across all platforms worldwide, the WeRateDogs community will rally
support and share photos and videos on social to show they’re
listening to their veterinarian professionals, not just about
medical care, but also to the challenges they’re facing.
About TrupanionTrupanion is a leader in medical
insurance for cats and dogs throughout the United States, Canada
and Australia with over 600,000 pets enrolled. For over two
decades, Trupanion has given pet owners peace of mind so they can
focus on their pet's recovery, not financial stress. Trupanion is
committed to providing pet owners with the highest value in pet
medical insurance with unlimited payouts for the life of their
pets. With its proprietary software, Trupanion is the only provider
with the technology to pay veterinarians directly in minutes at the
time of checkout. Trupanion is listed on NASDAQ under the symbol
"TRUP". The company was founded in 2000 and is headquartered in
Seattle, WA. Trupanion policies are issued, in the United States,
by its wholly-owned insurance entity American Pet Insurance Company
and, in Canada, by Omega General Insurance Company. Trupanion
Australia is a partnership between Trupanion and Hollard Insurance
Company. For more information, please visit trupanion.com.
Contact:Michael
Nankmichael.nank@trupanion.com206.436.9825
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