NEEDHAM, Mass. and PARSIPPANY, N.J., July
28, 2021 /PRNewswire/ -- Tripadvisor®, the
world's largest travel guidance platform, and Reckitt's Lysol® Pro
Solutions, Lysol's business-to-business offering, have joined
forces to launch the Lysol® Pro Solutions Expert
Panel. The panel's mission is to help hospitality and tourism
business owners stay one step ahead in the ever-changing
environment of recommendations and guidance.
The panel is part of Tripadvisor and Reckitt's Lysol Pro
Solutions' wider partnership, which was announced earlier this
year. The purpose of this collaboration is to accelerate the travel
industry's recovery by supporting businesses, providing guidance on
cleaning and disinfection of surfaces, and offering specially
produced Lysol Disinfection & Sanitization Kits
and industry-specific advice to assist business owners.
According to Tripadvisor's most recent travel research, as the
vaccination rollout gains momentum, vaccinated traveler attitudes
are shifting, with more travelers likely to book, visit cities,
invest more, and take longer trips. As a result, many tourism
businesses are readying for a busy peak period this summer. To help
these business owners, the Lysol Pro Solutions Expert Panel was
formed to include public health and disinfection experts to create
comprehensible and up-to-date science-backed guidance, helping
businesses rebuild consumer confidence in cleanliness and
disinfection in their industry.
The series of easy to digest videos share cleanliness and
disinfection best practices specific to the tourism and hospitality
industry. The videos cover topics including: understanding and
tackling germ hotspots, the future of health inspections, cleaning
myths, and the connection between cleanliness, hygiene and health
in relation to reception and restaurant amenities.
"Due to the nature of this pandemic, guidelines can change so
quickly, so it can be challenging for business owners to stay on
top of the latest disinfection and safety advice. What hasn't
changed is the customer's need to feel safe. By working
collaboratively with Reckitt and Lysol Pro Solutions to create
easy-to-understand, accessible guidance for businesses, we're
helping our travel partners address those concerns," said
Christine Maguire, GM/VP Global
Media Business at Tripadvisor.
The Lysol Pro Solutions Expert Panel of advisors is the latest
addition to Tripadvisor's industry-recognized Travel Safe
feature. Travel Safe is a suite of on-platform tools helping
travelers and diners find, filter for, and validate health and
safety protocols being enacted by businesses, helping guests feel
more confident in their travel choices.
Taking into consideration feedback from travelers, business
owners, associations, government agencies and the new expert panel,
Tripadvisor is implementing changes to its list of safety
precautions business may be taking, including but not limited
to:
- For restaurants, the "single-use or sanitized menus" safety
measure will be updated to "single-use or contactless menus", the
"contactless payment" will be updated to "contactless payment
available" and "takeout available" and "outdoor seating available"
will be added to the Travel Safe checklist.
- For hotels, the "doctors available 24/7" safety measure will be
updated to "licensed healthcare professional available. 24/7". Two
new safety measures "elevator capacity limits are enforced" and
"on-site COVID testing available" will be added to the Travel Safe
checklist.
- For hotels and restaurants, "regular temperature checks for
staff" has been updated to "daily temperature and symptom checks
for staff" and "paid stay-at-home policy for staff with symptoms"
has been updated to "stay-at-home policy for staff with symptoms".
Two mask policy measures "masks required for guests not fully
vaccinated" and "masks encouraged for guests not fully vaccinated"
will also be added to the checklist in addition to "face masks
required for guests in public places" for business owners to choose
from.
Since Travel Safe was launched back in June last year, the tool
has proven to be extremely useful for travelers and their safety
concerns, with a click-through rate of 70%* from the search page to
the business listing when a traveler has selected the Travel Safe
filter. More than 185,000 businesses have participated in the
free program by uploading information to their business listing
about the ways they are working to keep guests safe.
"For more than a century, Lysol has been at the forefront of
helping people protect their loved ones and helping to prevent the
spread of illness causing germs. Now, with our Lysol Pro Solutions
offering and Lysol Pro Solutions Expert Panel, we hope to extend
our support to business owners. Our simple, science-backed
direction helps them confidently welcome customers back to their
hotels, restaurants, and tourism businesses," said E.
Yuri Hermida, Executive Vice
President of North America Hygiene for Reckitt.
The following are the specially selected advisors who are part
of the Lysol Pro Solutions Expert Panel:
- Jessica Malaty Rivera, MS -
Infectious Disease Epidemiologist
An infectious disease
epidemiologist and science communicator, Jessica earned her MS in
Emerging Infectious Diseases from the Georgetown School of Medicine and has dedicated the
last 15 years of her career to researching microbiology and
immunology and public health. Her specialty is in translating
complex scientific concepts into impactful, judgement-free, and
accessible information for a diverse audience.
- Joe Rubino - Senior
Microbiology Consultant, Reckitt
A Senior Microbiology Consultant
for Reckitt, Joe has cultivated a deep knowledge of product
development, consumer sensory science, regulatory compliance,
analytical chemistry, and clinical testing throughout his 40-year
career in microbiology and research and development. Joe has also
authored over 55 peer-reviewed journal articles on antimicrobial
agents, transmission of infectious agents, and infection control
strategies.
- Becky Foley - Senior
Director, Trust & Safety, Tripadvisor
Leader of Tripadvisor's Trust
& Safety team, Becky is focused on content integrity, website
policy, and traveler safety. She's spent the last seven years at
Tripadvisor committed to ensuring travelers around the world have
access to trustworthy information they need to plan their next trip
and travel safely. Becky was one of the leads for Tripadvisor's
Travel Safe response to the pandemic, ensuring precautions were
being taken by business owners listed on Tripadvisor to keep their
guests safe. Tripadvisor's Trust & Safety team mission is to
create a safe and friendly environment by implementing strong
community policies and meaningful standards.
You can read more about the Lysol Pro Solutions Expert Panel and
its newly created content here.
NOTES TO EDITOR
*Source: Tripadvisor site data, May
2021
**Source: Tripadvisor report, 'A Shot in The Arm for Travel?
Examining the Vaccine's Impact on Leisure Travel Demand',
June 2021
ABOUT TRIPADVISOR
Tripadvisor, the world's largest travel guidance platform*,
helps hundreds of millions of people each month** become better
travellers, from planning to booking to taking a trip. Travellers
across the globe use the Tripadvisor site and app to discover where
to stay, what to do and where to eat based on guidance from those
who have been there before. With more than 887 million reviews and
opinions of nearly 8 million businesses, travellers turn to
Tripadvisor to find deals on accommodations, book experiences,
reserve tables at delicious restaurants and discover great places
nearby. As a travel guidance company available in 43 markets and 22
languages, Tripadvisor makes planning easy no matter the trip
type.
The subsidiaries of Tripadvisor, Inc. (NASDAQ: TRIP), own and
operate a portfolio of online travel brands and businesses,
operating under various websites and apps, including the following
websites:
www.bokun.io, www.cruisecritic.com, www.flipkey.com, www.thefork.com, www.helloreco.com,
www.holidaylettings.co.uk, www.housetrip.com, www.jetsetter.com, www.niumba.com,
www.seatguru.com, www.singleplatform.com, www.vacationhomerentals.com,
and www.viator.com.
* Source: SimilarWeb, unique users de-duplicated monthly,
March 2021
** Source: Tripadvisor internal log file
TRIP-G
ABOUT RECKITT
Reckitt* is driven by its purpose to protect, heal and nurture
in the relentless pursuit of a cleaner, healthier world. We fight
to make access to the highest-quality hygiene, wellness and
nourishment a right, not a privilege, for everyone. Reckitt is
proud to have a stable of trusted household brands found in
households in more than 190 countries. These include Enfamil,
Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl,
Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein,
Finish, Vanish, Calgon, Woolite, Air Wick and more. 20 million
Reckitt products a day are bought by consumers globally.
Reckitt's passion to put consumers and people first, to seek out
new opportunities, to strive for excellence in all that we do, and
to build shared success with all our partners, while doing the
right thing, always is what guides the work of our 40,000+ diverse
and talented colleagues worldwide. For more information
visit www.reckitt.com/us.
*Reckitt is the trading name of the Reckitt Benckiser group
of companies
ABOUT LYSOL® PRO SOLUTIONS
Reckitt's Lysol Pro Solutions harnesses the power of Lysol to
help protect businesses and public spaces from the spread of germs.
In today's world, consumers have increased hygiene expectations
which makes germ-protection more critical than ever. The
comprehensive approach from Lysol Pro Solutions incorporates
science-backed protocols and training, EPA-approved Lysol products
and Lysol branded marketing materials and signage. Lysol Pro
Solutions empowers businesses to demonstrate to their staff and
customers a commitment to providing a trusted standard for
protection.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/tripadvisor-and-reckitt-assemble-public-health-and-disinfection-expert-panel-to-guide-hospitality-businesses-through-travel-recovery-301342918.html
SOURCE Tripadvisor