VIDAA, a smart TV operating system and content platform
preinstalled on most TVs manufactured by Hisense and other global
Smart TVs, has selected Unruly, a leading global video and
Connected TV (CTV) programmatic advertising platform, as its
strategic Sell-side Platform (SSP), to enable global access to all
of their video and native display media. VIDAA will also integrate
Unruly’s ad server, which is available through its October 2021
acquisition of Spearad, to enable greater efficiency and control
over their CTV ad delivery with granular ad pod controls and
targeting.
Globally, the relationship between VIDAA and Unruly spans beyond
a media relationship, following the October 2021 announcement that
VIDAA’s automatic content recognition (ACR) data will be made
available to buyers through Tremor International’s end-to-end
platform, which encompasses the Unruly SSP and Tremor Video DSP,
beginning in May 2022. VIDAA intends to utilize the ACR data
collected from their smart TVs to enable precise delivery of TV
viewing audiences across their video and native display media
placements.
“VIDAA has a strong global footprint, with big aspirations for
streaming video, and we require the foundation of a platform robust
enough to optimize for our needs now and flexible enough for the
future. Unruly’s deep CTV expertise and capabilities, unique demand
and integrated ad server to streamline our monetization, made it a
clear decision to give preference to the platform,” said Guy Edri,
EVP, VIDAA. “We value the sales and operational support of Unruly
and Tremor Video’s CTV experts, as well as the collaboration of
their executives, as we build a partnership for the future of our
business.”
Within VIDAA OS integrated devices, consumers have access to
ad-supported content within apps, which VIDAA helps to monetize. In
addition, VIDAA delivers native display ad placements within their
Launcher screen which promotes relevant apps and content
recommendations to its users.
Through Unruly’s platform, VIDAA will have the ability to setup
PMPs directly with buyers and will also benefit from their
inventory being packaged with similar CTV supply. As an Unruly
publisher, VIDAA unlocks access to unique demand from Tremor Video
as well as major third-party DSPs.
“Unruly is bringing together technology, data and creativity to
build a platform on which sophisticated media companies can
consolidate and grow their business. We’re proud that VIDAA’s trust
in our team and confidence in our strategic roadmap led them to
adopt Unruly’s technology across the board,” said Kenneth Suh,
Chief Strategy Officer, Unruly. “VIDAA’s global CTV scale and
integrated ACR data further streamlines, simplifies and expands
Unruly’s CTV marketplace, and I am excited for what our teams will
accomplish together.”
About Tremor International
Tremor is a global company offering an
end-to-end technology advertising platform, operating across three
core capabilities - Video, Data and CTV. Tremor's unique approach
is centered on offering a full stack of end-to-end solutions which
provides it with a major competitive advantage within the video
advertising ecosystem.
Tremor Video helps advertisers deliver impactful
brand stories across all screens through the power of innovative
video technology combined with advanced audience data and
captivating creative content. Tremor Video's innovative video
advertising technology has offerings in CTV, in-stream, out-stream
and in-app. To learn more, visit www.tremorvideo.com
The media side of Tremor, Unruly, drives real
business outcomes in multiscreen advertising. Its programmatic
platform efficiently and effectively delivers performance, quality,
and actionable data to demand and supply-focused clients and
partners. Tremor has a meaningful number of direct integrations
with publishers, unique demand relationships with a variety of
advertisers and privileged access to News Corp inventory. Unruly
connects to the world's largest DSPs and is compatible with most Ad
Age top 100 brands. To learn more, visit www.unruly.co
Tremor is headquartered in Israel and maintains
offices throughout the United States, Canada, Europe, Asia-Pacific
and Australia and is traded on the London Stock Exchange (AIM:
TRMR) and NASDAQ (TRMR).
For more information, visit:
https://www.tremorinternational.com/
PR contact:Caroline SmithVice
President, Communications, Tremor
Internationalcsmith@tremorinternational.com
About VIDAA
VIDAA USA Inc. was established in 2019 and is headquartered in
Atlanta, Georgia USA. Our flagship product is the VIDAA TV OS
which is currently in its sixth generation. VIDAA TV OS is a modern
global Smart TV operating system and content platform. By
choosing VIDAA, TV OEM manufacturers get a turn-key Linux based OS
with voice control, an app store, billing and payment, and much
more. Our customers include brands such as Hisense, Loewe, Toshiba
and many others.
For more information, visit www.vidaa.com and follow
VIDAA on Facebook.com/vidaatv, Twitter, and Instagram at
@vidaatv.
PR
Contact: Jernej Smisljernej.smisl@vidaa.com+386
31 689 862
Forward Looking StatementsThis
press release contains forward-looking statements, including
forward-looking statements within the meaning of Section 27A of the
United Stated Securities Act of 1933, as amended, and Section 21E
of the United States Securities and Exchange Act of 1934, as
amended. Forward-looking statements are identified by words such as
“anticipates,” “believes,” “expects,” “intends,” “may,” “can,”
“will,” “estimates,” and other similar expressions. However, these
words are not the only way Tremor identifies forward-looking
statements. All statements contained in this press release that do
not relate to matters of historical fact should be considered
forward-looking statements, including without limitation statements
regarding the potential benefits associated with the VIDAA
partnership, the growth of video and CTV, benefits of any of
Tremor’s other commercial partnerships and any other statements
related to its future financial results. These statements are
neither promises nor guarantees but involve known and unknown
risks, uncertainties and other important factors that may cause
Tremor's actual results, performance or achievements to be
materially different from its expectations expressed or implied by
the forward-looking statements, including, but not limited to, the
following: negative global economic conditions, potential negative
developments in the COVID-19 pandemic and how those developments
may adversely impact Tremor’s business, customers and the markets
in which Tremor competes, changes in industry trends, other
negative developments in Tremor's business or unfavorable
legislative or regulatory developments. Tremor cautions you not to
place undue reliance on these forward-looking statements. For a
more detailed discussion of these factors, and other factors that
could cause actual results to vary materially, interested parties
should review the risk factors listed in Tremor’s Registration
Statement on Form F-1, which was filed with the U.S. Securities and
Exchange Commission (www.sec.gov) on June 17, 2021. Any
forward-looking statements made by Tremor in this press release
speak only as of the date of this press release, and Tremor does
not intend to update these forward-looking statements after the
date of this press release, except as required by law.
Tremor and Unruly, and the Tremor and Unruly
logo are trademarks of Tremor International Ltd. in the United
States and other countries. All other trademarks are the property
of their respective owners. The use of the word “partner” or
“partnership” in this press release does not mean a legal partner
or legal partnership.
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