SHANGHAI and BERLIN, Feb. 27,
2019 /PRNewswire/ -- Travelzoo® (NASDAQ: TZOO), a global
publisher of exclusive offers and experiences for members, has seen
a highly positive reaction from its members in China to the company's #GreenAmbassador
initiative. The #GreenAmbassador is the first in a series of
initiatives to be launched by Travelzoo as part of its new Global
Sustainability Campaign to champion sustainable travel solutions
for the world.
China is now the
fastest-growing market for new-energy vehicles in the world. In
2014, only 74,763 new-energy vehicles were sold in China; by 2017, that number had increased by
over 1000% to 777,000 (source: South China Morning Post,
April 2018). Recognizing this great
opportunity to advocate sustainability, Travelzoo formed a
partnership with new-energy vehicle manufacturer Tesla in the
fourth quarter of 2018 to promote environmentally friendly travel
in China.
During the 60 days of the #GreenAmbassador initiative, Travelzoo
offered its members an exclusive perk to help offset their carbon
footprints. Upon purchasing a Local Deal published by Travelzoo,
members were invited to use a Tesla new-energy vehicle for 24
hours. After returning the vehicle, members would receive a Green
Ambassador certificate, presented jointly by Travelzoo and Tesla.
Based on the mileage they drove, members were then awarded a Travel
Green Fund e-voucher that could be used towards future Travelzoo
purchases. Website traffic and transactions rose by 70% under this
initiative. This encouraging result confirms that our members stand
with Travelzoo to support global sustainability.
"Travelzoo's mission is to inspire more people to discover the
world. And we would like to achieve this in the most responsible
way," commented Sharry Sun, Global
Head of Brand at Travelzoo. "We believe that the ambition of the
travel industry today should be not only to provide people access
to various exciting destinations, but also to enable them to
explore the world in a smart and sensible way."
On March 6, 2019, Travelzoo will
unveil the results of the next initiative under its Global
Sustainability Campaign: a worldwide research project into
overtourism and possible solutions to overcome its negative impact.
The research was conducted together with Professor Doctor
Roland Conrady, Scientific Director
of ITB Berlin Congress. The findings will be presented at ITB
Berlin during the keynote panel session, "Overtourism: how the
global tourist feels about mass tourism".
Become a member today and support global sustainability with
Travelzoo.
About Travelzoo
Travelzoo® provides our 28 million members insider deals and
one-of-a-kind experiences personally reviewed by one of our deal
experts around the globe. With more than 25 offices worldwide, we
have our finger on the pulse of outstanding travel, entertainment,
and lifestyle experiences. For over 15 years we have worked in
partnership with more than 2,000 top travel suppliers—our
long-standing relationships give Travelzoo members access to the
very best deals.
Travelzoo and Top 20 are registered trademarks of Travelzoo. All
other names are trademarks and/or registered trademarks of their
respective owners.
Travelzoo
590 Madison Avenue
37th Floor
New York, NY 10022
Media contacts:
Colby
Webb – New York
+1 212 484 4967
cwebb@travelzoo.com
Verena Keimer – Berlin
+49 30 300 145 577
vkeimer@travelzoo.com
Xu Lin – Shanghai
+86 216 056 1056
xlin@travelzoo.com
View original content to download
multimedia:http://www.prnewswire.com/news-releases/travelzoo-celebrates-the-successful-debut-of-its-global-sustainability-campaign-300803070.html
SOURCE Travelzoo