Tractor Supply Company Enters New Milestone Partnership With Professional Bull Riders
July 16 2021 - 10:00AM
Business Wire
Multi-year
deal includes national branding and advertising, local store
activations and more
Tractor Supply Company (NASDAQ: TSCO), the largest rural
lifestyle retailer in the United States, today announced a
multi-year agreement to be the official “Life Out Here” partner for
Professional Bull Riders (PBR), the world’s leading bull riding
organization. The partnership, which brings together two of the
largest brands in their respective industries, features a robust
multi-channel marketing plan. It includes a Tractor Supply-branded
TV broadcast set, CBS television integrations and commercials,
enhanced digital media experiences, local store activations across
the country and custom content incorporating Tractor Supply and PBR
rider talent.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210716005072/en/
(Photo: Business Wire)
For the first time ever, the PBR broadcast desk on CBS will
transform from a set within the arena to a Tractor Supply-branded,
open-air broadcast booth featuring both brands and enabling fan
engagement during the pre-show broadcast. Tractor Supply will also
have exclusive branding with the in-arena broadcast booth as
announcers provide dirt-side commentary, conduct rider interviews
and capture the excitement of the competition.
“Tractor Supply customers are some of Professional Bull Riding’s
biggest fans, and a partnership with PBR presents an ideal
opportunity to support our customers and their passions,” said
Christi Korzekwa, Senior Vice President, Marketing, at Tractor
Supply. “Professional bull riding is an exciting, dynamic and
rapidly growing sport, attracting many fans who live and love Life
Out Here. We are very excited about our partnership with PBR and
the potential it also brings to attract new customers to Tractor
Supply while bringing more PBR action to our local
communities.”
Tractor Supply will have a flagship presence at the league’s top
U.S. tours — the PBR Unleash The Beast tour and PBR Pendleton
Whisky Velocity Tour — with local store activations corresponding
to these tour events. Tractor Supply will also be a key partner at
the PBR Global Cup, a five-country tournament considered to be the
“Olympics” of bull riding. Additionally, PBR will produce and
distribute a custom content series for Tractor Supply on its media
channels.
“PBR is thrilled to welcome Tractor Supply as one of the largest
partners in our sport across multiple tours, PBR Global Cup and our
CBS television broadcasts,” said Sean Gleason, Commissioner and
CEO, PBR. “We’re especially excited about the new look and
enhancements Tractor Supply will bring to PBR on CBS, along with
the nationwide visibility our sport will gain in being integrated
into many of the Tractor Supply retail channels.”
To learn more, visit Tractor Supply on Facebook, Instagram and
Twitter.
About Tractor Supply
Company
Tractor Supply Company (NASDAQ: TSCO), the largest rural
lifestyle retailer in the United States, has been passionate about
serving its unique niche, targeting the needs of recreational
farmers, ranchers and all those who enjoy living the rural
lifestyle, for more than 80 years. Tractor Supply offers an
extensive mix of products necessary to care for home, land, pets
and animals with a focus on product localization, exclusive brands
and legendary customer service for the Out Here lifestyle. With
more than 42,000 Team Members, the Company’s physical store assets,
combined with its digital capabilities, offer customers the
convenience of purchasing products they need anytime, anywhere and
any way they choose at the everyday low prices they deserve. At
March 27, 2021, the Company operated 1,944 Tractor Supply stores in
49 states and an e-commerce website at www.TractorSupply.com.
Tractor Supply Company also owns and operates Petsense, a
small-box pet specialty supply retailer focused on meeting the
needs of pet owners, primarily in small and mid-size communities,
and offering a variety of pet products and services. At March 27,
2021, the Company operated 177 Petsense stores in 23 states. For
more information on Petsense, visit www.Petsense.com.
To stay up to date on all things for Life Out Here, follow
Tractor Supply on Facebook, Instagram and Twitter.
About PBR (Professional Bull
Riders)
PBR is the world’s premier bull riding organization. More than
500 bull riders compete in more than 200 events annually across the
televised PBR Unleash The Beast tour (UTB), which features the top
35 bull riders in the world; the PBR Pendleton Whisky Velocity Tour
(PWVT); the PBR Touring Pro Division (TPD); and the PBR’s
international circuits in Australia, Brazil, Canada and Mexico.
PBR’s digital assets include RidePass, which is home to Western
sports. PBR is a subsidiary of IMG, a global leader in sports,
fashion, events and media. For more information, visit PBR.com, or
follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR,
and YouTube at YouTube.com/PBR.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210716005072/en/
Tractor Supply Company Contact: Mary Winn Pilkington,
(615) 440-4212 PBR Contact: Andrew Giangola, (646)
871-2402
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